Similarweb alternatives

In this post, I’ll show you my top 9 best tools that replace SimilarWeb Pro in your digital marketing and SEO arsenal.

Are you looking for the best SimilarWeb alternatives to help you gain better insights into your competitors’ digital strategies? You’ve come to the right place!

You know, with so many different analytics and website intelligence solutions out there, it can be hard to narrow down exactly which ones are worth investing in.

I’ll explore some of the top SimilarWeb alternatives on the market and provide practical advice on when each one could prove invaluable in helping you assess a competitor’s online presence.

Let’s get started.

9 Best SimilarWeb Alternatives & Competitors For 2023

CompetitorsBest ForStarting PriceFree Trial
Semrush (Overall Best)Competitive research & link building$108/moFree forever here
AhrefsTechnical analysis$99/moNo
UberSuggest (best free)Keyword research$12/moFree
MangoolsRank tracking & keyword$49/mo10-days
SerpstatPPC & traffic$69/mo7-days
Raven ToolsSEM$49/moNo
Moz ProKeyword research & Local$99/mo30-days
SEO Power SuiteAgency SEO$299/yearFree
Conductor IntelligenceOrganic search analysisDemoNo

Now let’s discuss each and every one of these SimilarWeb alternatives and what they can help you accomplish for your SEO campaign.

1. SEMrush – Overall Best SimilarWeb alternative

My Best Pick
SEMRush is Awesome!

From content planning to link building strategies, site audits, rank monitoring, getting insights into your competitors’ strategies in display advertising, organic, and paid search - SEMRush fast track your SEO success.

We earn a commission if you click this link and make a purchase at no additional cost to you.

SEMrush is the first and best Similarweb alternative on my list.

This is a leading and popular keyword research and SEO tool that is designed to help you research keywords, analyze domains, track backlinks, and provide keyword recommendations. I use Semrush mainly for my competitive analysis and organic traffic analysis.

However, it does more.

Want to know your niche leaders’ rankings, social media metrics, traffic secrets, and advertising techniques?

SEMrush will reveal this information to you in a clear and consumable manner.

The tool offers different apps that are embedded in various toolkits like the SEO toolkit, advertising toolkit, content marketing toolkit, social media toolkit, and competitive research toolkit.

I’ve been using this tool myself for over 3years now.

Features of SEMRush

  • Organic Research

This toolkit lets you discover new organic competitors and view your competitors’ best keywords.

  • Advertising Research

SEMRush allows you to analyze your сompetitor keywords ad budgets, ad copy, landing pages, and keywords with this toolkit.

  • Display Advertising Tool

With this toolkit, you’ll be able to analyze and get an overview of your competitors’ display ads strategies.

  • Backlinks

The SEMrush backlink toolkit allows you to do a robust link analysis, discover backlinks, and view referring domains’ authority.

  • Keyword Research

You’ll be able to find the right keywords for your  SEO and PPC campaigns and also get long-tail keywords and related keywords with this toolkit.

The keyword magic tool is a feature every top marketer has attested to.

  • Product Listing Ads

You can get more insights into your product listing ad competitors and see the best-performing ones with this toolkit.

  • Semrush Traffic Analytics

This toolkit will reveal any company’s website traffic and online performance to you so you can monitor your competitors’ activities and marketing strategies.

You can call this a clone of Google Analytics and SimilarWeb combined.

  • Market Explorer

This SEMRush SEO toolkit helps you analyze new markets and niches, and gain in-market audience insights.

Semrush pricing

However, this impressive tool doesn’t come cheaply. Its pricing starts from $119.95/month.

It has three pricing plans called Pro, Guru, and Business and they come at $119.95/month, $229.95/month, and $449.95/month respectively.

They also offer you a 30-day free trial which you can use to decide if the tool is worth the spend or not. If you’re not interested, you keep using the free account.

With a Semrush free account, you can use some tools, but you won’t be able to get all of the data and use other tools. The maximum number of requests made to the Analytics reports per day is only 10 (Pro users have access to 3,000 searches, Guru — 5,000 searches, and Business — 10,000 searches).

As a free user, you can create and manage only one Project and track 10 keywords in Position Tracking.

2. Ahrefs


Ahrefs is an awesome choice and a SimilarWeb alternative if you are looking for a robust backlink and technical tool for your website.

Ahrefs is loved by many marketers.

It offers you the world’s largest index of live backlinks along with a reliable backlink checker tool that gives you details on the backlink profile for any URL or website.

The SimilarWeb competitor tool allows you to analyze the link profile of your competitors and determine which links are more powerful and impactful.

Ahrefs Features:

  • Site Explorer

With the site explorer, Ahrefs allows you to view the metrics of your site such as Ahrefs rank, organic traffic, URL ratings, domain ratings, organic keywords, and more.

  • Content Explorer

With this Ahrefs feature, you can know the top shared content in any specific niche and find content that is viral, and get authority links.

  • Keyword Explorer

Ahrefs lets you do keyword research easily and more quickly. And it also gives you metrics like monthly search volume, keyword difficulty, CPC, return rate, traffic potential, parent topic (beta), search suggestions, and related keywords.

  • Alerts

With Ahrefs, you can get useful alerts to your inbox anytime you rank for new keywords or get a new backlink to your site.

  • Rank Tracker

Ahrefs allows you to track your site rankings for keywords in all geographic locations and languages and is also notified about keyword positions daily.

  • Domain Comparison

The SEO tool lets you compare up to 5 domains against many factors in terms of their traffic, DR, UR, social shares, and backlinks. With this feature, you can know areas where you’ll need to improve on and surpass your competitors.

  • Batch Analysis

This tool lets you save time by entering multiple backlinks in one click, from your competitor’s site that you wish to compare and analyze.

  • Link Intersect

Ahrefs can also show you backlinks that you do not have but that your competitors have in common. You can discover NEW backlinks opportunities with this feature.

Ahrefs Pricing

Ahrefs isn’t cheap as its Lite plan comes at $99/month.

You can also opt for the Standard plan at $179/month, Advanced at $399/month, and Agency at $999/month.

3. UberSuggest – Best SimilarWeb alternative FREE


UberSuggest is the ideal free alternative to SimilarWeb that I’d recommend to anyone on a budget.

It offers insight into website metrics, competitor research, and keyword optimization, all of which are crucial for any business or individual hoping to succeed online. It’s easy to get started, with no sign-up necessary – simply enter the domain you want information on and receive instant results.

UberSuggest provides reliable data and valuable features such as SERP analysis, backlink tracking, and a keyword generator that helps you discover untapped opportunities.

Plus, all of its features are free to use! With UberSuggest at your fingertips, you can stay ahead of the competition and take your online presence to the next level.

It’s a priceless alternative to Similarweb and one to have in your arsenal.

Here are some of Ubersuggest’s features:

  • Keyword Suggestions

Ubersuggest gives you thousands of keyword suggestions based on the seed keyword that you enter. It also provides data about each keyword such as monthly search volume and difficulty level.

  • Content Ideas

Ubersuggest helps you find content ideas from the top-performing articles related to your seed keyword on Google and Bing web searches.

  • SEO Checker

With Ubersuggest, you can check how optimized a website is for a certain keyword, as well as compare it to other websites in the same niche.

  • Competitor Analysis

By entering your competitor’s domain into Ubersuggest, you can gain insights into their backlinks, organic keywords they rank for, their top-performing pages, and much more.


Apart from the free plan, check out the paid plans below:

  • $12 per month Individual plan. $120 for a lifetime
  • $20 per month Business plan. $200 for a lifetime
  • $40 per month Enterprise / Agency plan. $400 for a lifetime

4. Mangools Suite of tools

Mangools SEO

Mangools is a bundle of 5 simple but powerful SEO software and tools made for an effective SEO workflow and processes.

It’s trusted by thousands of webmasters, Agency owners, and digital marketing experts worldwide.

This is actually one of the first SEO tools I used when I got started online.

Mangools is the perfect SimilarWeb alternative for businesses and individuals who are looking for a reliable tool to track their website’s performance.

With Mangools’ suite of tools, users can gain insight into the most important aspects of their website, such as keyword searches, backlinks, SERP rankings, domain research, and much more.

Unlike SimilarWeb, Mangools’ tools provide easy-to-use features and accurate data which can be easily accessed from the intuitive user interface.

Let’s check out the tools under Mangools:

  • KWFinder

KWFinder is a keyword research tool that helps you find long-tail keywords. It is in charge of everything keyword research within Mangools.

  • SERPChecker

SERPChecker is the special software used for competitor analysis and research.

With this tool, you’ll be able to spot the weaknesses of your competitors and leverage that to improve your search rankings.

  • SERPWatcher

SERPWatcher is used for tracking your keyword rankings to measure your performance.

  • LinkMiner

Want to analyze your site backlink profile or that of your rivals? Just as the name sounds, LinkMiner takes care of that.

  • SiteProfiler

A special site authority checker.

SiteProfiler is an SEO analysis tool with all the essential SEO traffic metrics & insights under one roof.

Pricing of Mangools

All Mangools tools aren’t priced separately. They’re all under one roof.

With of course different pricing plans with limited access to what you get on each of the plans.

The subscription starts from $49 per month for the basic plan, up to the Agency plan of $129 per month. You save 40% when you go with the annual package.

5. Serpstat


Serpstat is one of the best and less expensive Similarweb alternatives. Pretty affordable.

The tool comes with a ton of features, designed to help you with competitor analysis research, keyword research, and other search marketing necessities.

Serpstat Features

  • Keyword Research

With Serpstat, you can discover proven, profitable, and top-performing keywords for your website’s content and ads and expand your online presence

  • Search Analytics

This tool will help you identify competitors, discover which keywords place them in leading search results, understand their strengths and weaknesses, and how your business can improve upon the competition.

  • Advertising Analysis

You’ll be able to research your competitors’ advertising campaigns and get the highest possible ROI from your PPC activities with Serpstat.

  • Content Marketing Ideation

Serpstat helps you discover and create unique content ideas and content gaps that work well in your niche.

  • Competitor Analysis & Research

You’ll be able to gather competitive intelligence for making decisions strategically and also tailor your products and services to position your business against the competition.

  • Rank Tracking

With the Serpstat SimilarWeb alternative, you can monitor your overall web ranking(s) and also that of your competitors on a daily or weekly basis.

  • Market Intelligence tool

This tool helps you identify leaders in your niche, country, or around the globe, track their success, and learn from them.

  • On-page Audit

You can use Serpstat to do a complete on-site audit and perform instant in-depth analysis of web pages by addressing multiple ranking factors.

  • Reports and Infographics

Get all the essential information on your projects, marketing campaigns, and query history in a single dashboard.

  • Backlink Analysis

Serpstat privies digital marketing experts with a detailed backlink analysis report and you can monitor the backlinks of your website and your competitors’ websites.

Serpstat pricing

Serpstat as a SimilarWeb competitor has a FREE plan and the premium plan comes at $69/month for the Lite plan, $149/month for the Standard plan, $299/month for the Advanced plan, and $499/month for the Enterprise plan.

6. Raven Tools

Raven tools

Raven Tools – a site like SimilarWeb – is a set of SEO tools designed to help you manage search engine optimization, online advertising campaigns, and social media conversations efficiently.

It is a great solution for those looking for an easy-to-use solution to improve their digital marketing strategy.

It offers features such as website and keyword analysis, competitor research, social media tracking, and more that are designed to help users track their performance, optimize campaigns, and stay ahead of the competition.

Raven Features

  • Conduct business research and analysis
  • Track search engine trends
  • Manage link-building activities
  • Manage Ad campaign
  • Monitor social media mentions and conversations
  • Create great campaign reports
  • Work with other team members

Raven Pricing

Raven Tools Cost offers a 14-day free trial and four pricing plans:

They have Start at $109/month, Grow at $199/month, Thrive at $299/month, and Lead at $479/month.

7. Moz Pro


Moz Pro is a leading SEO tool that helps you improve your search engine optimization with basic and advanced research tools.

The tool is an alternative to Similarweb and comes with a keyword research tool, SEO keyword generator, and link analysis tool that gives comprehensive data on your links and link quality.

Moz Pro Tools:

  • Research Relevant Keywords

With Moz, you can research relevant target keywords and also import, export, and build keyword lists with the tool.

  • Site Audit & Crawl

You’re able to audit your site and monitor your site’s SEO issues to ensure your site’s SEO performance and strategies are more effective.

  • Link Building 

Moz gives you tools for link analysis and provides data for link building and competitor research.

  • Rank Tracking

You can measure site rankings and monitor your keyword’s ranking performance over a specific period of time, a week, or a month. Also, you can do the same for your competitors.

  • Site Metrics 

Moz has an SEO toolbar that lets you see the link metrics, Domain, and Page Authority of SERP or page instantly.

Moz Pro pricing

This SimilarWeb alternative has a free trial and offers four pricing plans for users to choose from.

You can choose from the following plans:

  • Standard Plan at $99/month
  • Medium Plan at $149/month
  • Large Plan at $249/month and
  • Premium Plan at $599/month

Get started with Moz Pro free trial here.

8. SEO Power Suite

SEO powersuite

SEO PowerSuite is a set of 4 SEO tools that helps you with every step of an SEO campaign. Another cool and recommendable Similarweb alternative for webmasters.

This is the perfect, cost-effective alternative to SimilarWeb. It’s an all-in-one SEO platform that helps you, monitor, optimize, and improve your sites’ visibility on search engines like Google.

With powerful features such as website auditing, keyword analysis, link building, and tracking, SEO PowerSuite is an invaluable tool for anyone looking to increase their online presence and drive more traffic to their sites.

Additionally, its user interface is clean and easy to understand, making it accessible even for those with little or no familiarity with SEO.

This powerful suite of tools will ensure that your sites are optimized to their maximum potential for higher rankings and increased visibility.

Tools & Features:

  • Rank Tracker

With the tool, you can research keywords, track web rankings, and analyze competitors.

  • WebSite Auditor

The tool allows you to crawl and optimize site structure, and improve on-page optimization.

  • SEO SpyGlass

It helps you discover and analyze your site’s backlinks.

  • Link Assistant

With the tool, you can run link-building and outreach campaigns.

SEO PowerSuite is available on any OS today whether Mac, Windows, or Linux, and has an intuitive UI making it beginner-friendly.

It allows you to optimize websites, improve content, run backlink campaigns, and track your progress with the tool.


  • Free forever account
  • $299/year for the Professional plan
  • $499/year for the Enterprise plan

9. Conductor Searchlight Intelligence

Conductor Searchlight is a powerful alternative to SimilarWeb for marketers who need to monitor the performance of their websites.

With reliable data and powerful analytics tools, Conductor Searchlight can give marketers a better understanding of how their website is performing compared to similar sites in their industry.

It offers valuable insights into competitor analysis, content optimization, keyword research, and audience segmentation.

With advanced features like filters and segmentation capabilities, it’s easy to customize your reports and get the most out of your data.

As an added bonus, Conductor Searchlight is free to use with no monthly fees or long-term contracts. Whether you need an in-depth look at how your website is performing or just want a quick snapshot of where you stand among competitors – Conductor Searchlight has something to offer.

Conductor Searchlight Features

  • Keyword research and competitor

Conductor provides you with a tool to create a comprehensive keyword research strategy and drive more website traffic from searches. You’re able to discover your competitors’ top keywords, identify keyword gaps, and find high-value buyer keywords.

This feature also lets you uncover customer intent across search and social and identify new ways to rank.

  • Keyword Tracking 

Keep an eye on your competitors’ organic and paid keyword performance with Conductor Searchlight’s keyword tracking feature. You can track the keywords they’re targeting, analyze changes in their ranking over time, and monitor your website’s performance against theirs.

  • Optimize your site’s health

One thing most marketers forget is that website performance isn’t just about ranking.

With Conductor Searchlight’s sophisticated health check tool, you can easily monitor how quickly pages load, how often visitors stay on a page, and more.


Unlike most SEM and SEO tools you can only book a free live demo with Conductor Searchlight. However, you can get an instant quote for the pricing depending on your needs.

What Is SimilarWeb?


A solution like SimilarWeb helps you find and analyze traffic insights (aka Traffic Analytics) to boost your site’s reach, engagement rate, and credibility.

It allows you to see your competitors’ top traffic sources which makes it a cool feature if you want to dominate your niche.

You’ll get to see insights into what your competition is doing to rank and gain authority. But it’s not so robust.

Features of SimilarWeb

Although SimilarWeb isn’t 100% accurate, the tool still offers you some good features and it has a FREE plan.

  • Traffic

SimilarWeb lets you see website traffic data for any website you’re visiting in just one click which is super helpful if you’re doing competitive analysis.

You’ll get access to total visits and engagement metrics like average visit duration, page views, and bounce rate.

  • Traffic Sources

You can also get a breakdown of what percentage of a site’s traffic comes from each of these channels: Direct, Search, Social, Email, Display Advertising, and Referral traffic.

  • Top Destination Sites

This tool can also reveal how people leave the site you’re analyzing.

  • Search, Social, and Display

The “Search,” “Social,” and “Display” sections take a closer look at some of the biggest traffic sources most websites get.

  • Audience Interests

SimilarWeb would also give you data on what the site’s visitors do outside of that site itself. You’ll see their interests and other websites they visit.

  • Competitors & Similar Sites

Finally, you get a way to figure out who your competitors are for websites that are similar to yours. However, SimilarWeb isn’t the only tool that offers these features and it isn’t that ACCURATE and PERFECT.

Final Thoughts On Best SimilarWeb Alternatives

So there you have it.

Some of the best SimilarWeb alternatives you can find on the internet right now. If I’m to pick for you, honestly I’ll advise you to go for SEMRush. Above all the options above.


It has all the features in SimilarWeb that you need and a lot more.

SEMRush is a robust tool that helps you get the best out of your online digital marketing campaigns.

My Best Pick
SEMRush is Awesome!

From content planning to link building strategies, site audits, rank monitoring, getting insights into your competitors’ strategies in display advertising, organic, and paid search - SEMRush fast track your SEO success.

We earn a commission if you click this link and make a purchase at no additional cost to you.

With SEMRush, you are able to:

  • Discover new organic competitors and view your competitors’ best keywords
  • Analyze your сompetitor keywords ad budgets, ad copy, landing pages, and keywords
  • Analyze and get an overview of your competitors’ display ads strategies
  • Do a robust link analysis, discover backlinks, and view referring domains’ authority
  • Find the right keywords for your  SEO and PPC campaigns, get long-tail keywords and related keywords
  • Get more insights into your product listing ad competitors and see the best-performing ones
  • Complete content management

It has a 30-day free trial (no CC required). Do give it whirl and see for yourself.

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