I Tried 47+ Best GoHighLevel Alternatives & Competitors

I tried, tested, and reviewed the best GHL alternatives so you don’t have to.

Ever felt like you’re only scratching the surface of GoHighLevel, paying for a Ferrari but mostly just driving it to the corner store?

Yeah, same here. I’ve been using GoHighLevel since 2023, and it’s still the most powerful all-in-one marketing platform I’ve ever touched.

But power isn’t everything. If you’re only using a fraction of its features, or if the setup feels like wrangling a dozen tools in one dashboard, you might start asking yourself…

“Is there something simpler? Something more focused? Something that fits how I work?”

I’ve been in that exact spot, and I’ve tested a ton of alternatives. Whether you want better automation, a smoother CRM, or just less overwhelm, I’ve got you.

My Top 4 GoHighLevel Alternatives Reviews

I tried 48 GHL alternatives, and from my experience, these are the top 4 that stood out for me and why:

Platform	Notable Feature	Free Trial	Starting Price	Best For
Kartra	Video hosting built-in	30 days	$59/month	Coaches/course creators
Systeme.io	Funnels + email	Free Plan	$27/month	Budget marketers & Beginners
HubSpot	Advanced CRM	Free Plan	$15/month	Teams and agencies
ClickFunnels	Advanced sales funnel builder	14 days	$97/month	Marketers

Why Look for a GoHighLevel Alternative?

GoHighLevel is stacked. But that mountain of features? It can feel more like a maze than a toolbox, especially for beginners.

If you’re starting out, the learning curve alone can make your head spin. The setup, automations, custom pipelines, integrations, it’s a lot. And unless you have hours to spare (or a tech-savvy team), you might find yourself Googling things more than actually using them.

Then there’s the scale. GoHighLevel is built with agencies in mind, and it shows.

If you’re a solo creator, coach, or small business owner, it can feel like using a firehose to water a houseplant. You’re probably not tapping into even half of what you’re paying for.

And speaking of paying… $97 to $497 a month isn’t exactly pocket change, especially if you’re only using it to send emails, track leads, or build simple funnels.

So if you’ve ever thought, “There has to be a more focused tool for what I actually need,” you’re not wrong. The good news? There are smarter, leaner options available that won’t drain your wallet or energy.

How to Choose the Right GoHighLevel Alternative

Before you jump into a new tool, take a second to zoom out and ask: What do I actually need this for? Not what’s trending. Not what’s the most “all-in-one.” What do you need to move faster, stay organized, and grow?

Here are a few things to think about:

• Do you need client sub-accounts or white-labeling? If you’re managing clients, reselling services, or running an agency, this is a must-have. But if it’s just you? Probably overkill.
• Do you want a simpler interface for funnels and automation? Some tools keep things clean and visual, no coding, no confusion. If GoHighLevel felt clunky, you’ll want something easier to navigate.
• Do you rely more on email marketing or CRM? Some platforms shine as email workhorses. Others are laser-focused on contact management. Prioritize what matters most in your daily workflow.
• What’s your budget ceiling? If you’re trying to stay under $100/month (or go free for now), that instantly filters your options.

Based on these questions, I’ve grouped the best HighLevel competitors into clear categories, so you can skip the noise and jump straight to what actually fits your needs.

Best GoHighLevel Alternatives For Experts and Beginners

1. Kartra (Overall Best All-in-One Marketing GHL Alternative)

Best For: Kartra is best for Solopreneurs, coaches, course creators, and online marketers who want a full-stack marketing platform that works with no tech headaches or bolted-on tools.

Kartra is a powerful all-in-one marketing platform built for digital entrepreneurs who want control, clarity, and convenience in one place.

If GoHighLevel ever felt too complex or pieced together, Kartra offers a smoother, more visually guided experience without losing muscle.

What do You Get With Kartra?

• With the Visual Funnel Builder and Automation Map, you can easily drag and drop to visualize your entire customer journey without hopping between tabs.
• Thanks to its built-in email marketing features, you can send broadcast emails, create sequences, and segment users, eliminating the need to integrate a separate email tool.
• Host videos directly on Kartra and add opt-ins or CTAs to boost engagement and conversions mid-watch.
• Run evergreen or live webinars through its native integration with WebinarJam and EverWebinar.
• You can sell products, offer upsells, and manage payments without needing a 3rd-party cart system.
• You can create a membership site, create gated content, courses, or digital product libraries, all within your Kartra dashboard.
• Launch your own affiliate program with tracking, links, and payouts handled for you.
• Kartra AI gives you intelligent recommendations for your funnels, emails, and campaigns based on performance data.

What You’ll Love About Kartra (Pros)

• Its starting price of $59/month is cheaper than GoHighLevel’s starting price of $97/month.
• You can try any Kartra plan for free for 30 days, and you get all the features.
• Cleaner, more intuitive interface that is easier to learn and navigate
• Native video + webinar tools
• Strong email + automation combo, all in one place
• Includes affiliate + membership tools by default
• There is no need for third-party hosting or checkout tools

What You Won’t Get With Kartra (Cons)

• No white-labeling or client sub-accounts like GoHighLevel
• CRM isn’t as robust for sales teams or pipelines
• Kartra AI is more limited than HighLevel’s AI Employee

How Much Will Kartra Cost You?

• Essentials Plan at $59/month: Includes up to 500 contacts, one custom domain, 50 GB bandwidth, full access to core features, and 5% transaction fees.
• Starter Plan at $129/month: 2,500 contacts, unlimited emails, video hosting, and no transaction fees.
• Growth Plan at $229/month: Scales to 12,500 contacts, three custom domains, funnel mapper, and affiliate management.
• Professional Plan at $549/month: You get up to 25,000 contacts, five custom domains, and real-time funnel analytics.

2. Systeme.io – Best Free & Beginner-Friendly GoHighLevel Alternative

Best For: Systeme.io is best for new creators, side hustlers, and small business owners seeking a free, hassle-free alternative to GoHighLevel that works out of the box.

If GoHighLevel ever made you feel like you needed an agency to use an agency tool, Systeme.io will feel like a breath of fresh air.

It gives you the core power of GHL with funnels, email, automation, and courses, but without the overwhelm or the $97/month starting price tag.

What Makes Systeme.io a Great GoHighLevel Competitor For You?

• You can build funnels in minutes, as there is no steep learning curve or confusing workflows; you’ll launch pages faster than you ever could in GoHighLevel.
• You can run your business for free with its free plan, which covers funnels, emails, and courses.
• You can set up emails and sequences in minutes, as there are no endless triggers or conditions to wrestle with.
• You can sell digital products, create membership sites, and manage access with zero fuss.
• You can send emails, create autoresponder sequences, and segment contacts without paying for a separate provider, and it is far less intimidating than GHL’s advanced builder.
• You get funnels, email, courses, and payments in one simple view instead of GHL’s complex tab jungle.
• Run your own affiliate program with built-in tracking, payouts, and promo tools.
• Automate your webinars and grow your audience around the clock, no extra software required.
• Thanks to its blog and website builder, you can launch a clean, fast-loading website or blog directly inside your dashboard.
• You can sell products with integrated checkout pages, upsells, and order bumps, no extra cart tools needed.

What’s Great About Systeme.io (Pros)

• Easier to learn and master than GoHighLevel.
• You get a free plan for life, unlike GHL.
• The starting price is $17/month, way cheaper than HighLevel. Interestingly, the starting price for GHL is the same as Systeme.io’s unlimited and highest plan.
• Free plan covers most small business needs.
• A clean, intuitive interface that saves you time every day.
• Quick setup and no tech team or onboarding needed.
• You don’t need a credit card to sign up for the forever-free or free trial of the pro Prons.

What’s Not So Great About Systeme.io (Cons)

• No white-label or client accounts like GoHighLevel
• CRM is basic and not ideal for larger teams or agencies
• There is no dedicated AI tool.

How Much Does Systeme.io Cost?

• Free at $0/month: This is great for testing and getting started. You get up to 2,000 contacts, unlimited emails, one course, and three sales funnels.
• Startup at $27/month: 5,000 contacts, 10 sales funnels, more automation rules, and integrations.
• Webinar at $47/month: 10,000 contacts, unlimited courses, evergreen webinars, and better scalability.
• Unlimited at $97/month: Everything unlocked — unlimited contacts, funnels, domains, and priority support.

3. HubSpot – Best GoHighLevel Alternative for Enterprises

Best For: HubSpot is best for mid-sized to large businesses, B2B companies, and teams that prioritize CRM depth, inbound marketing, and integration flexibility over all-in-one agency tools.

HubSpot was built for businesses that want serious CRM firepower, clean workflows, and tools that grow with you, not against you.

While GoHighLevel is a beast for agencies, HubSpot is what you choose when you want every department in sync and every touchpoint tracked with surgical precision.

What Features Make HubSpot a Great Substitute for GoHighLevel?

• You can track every lead, deal, and interaction with a CRM that stores data, gives you insights, forecasts, and AI-powered nudges to close more deals.
• Grows with your team, not against it. Whether you’re scaling from 5 to 50 reps or adding new departments, HubSpot keeps everything aligned without chaos.
• HubSpot integrates seamlessly with Salesforce, QuickBooks, Slack, and over 1,000 other tools out of the box.
• Clean, no-fuss interface with everything in its proper place. Even non-tech teammates can jump in and start working, no training marathons required.
• You can set up smart workflows, A/B test everything, and send emails that target different audiences. Perfect if you’re big on content and inbound.
• You can build blogs, landing pages, and SEO-optimized posts without needing WordPress, plugins, or a dev.
• You get revenue and campaign tracking that makes sense. You see exactly what’s working, from first touch to closed deal, with detailed attribution reports.
• Need help? HubSpot’s support and free training are among the best in the business.

What You’ll Love About HubSpot (Pros)

• There is a free plan, unlike HighLevel
• CRM is deeper, smarter, and more powerful than GoHighLevel
• There are tons of integrations, so you keep the stack you love
• Super clean UI — no overwhelm, just clarity
• Massive training resources to help your team ramp fast
• Scales with your business without duct tape fixes

What Could be Better About HubSpot (Cons)

• No white-labeling or client management like GoHighLevel
• Pricing can spike as you scale contacts and features
• Lacks built-in SMS and social chat tools that GHL nails

How Much Does HubSpot Cost?

• Free Plan at $0/month: This plan is ideal for testing, allowing up to 2 users to use it for free. You can manage contacts, send emails, track deals, and dabble with automation.
• Starter plan at $15/month per seat: Unlocks landing pages, forms, and more advanced contact segmentation.
• Starter Customer Platform at $15/month/seat: Essential marketing, sales, service, content, and data management software
• Professional at $890/month for up to 3 core seats: Go full power with marketing automation, advanced reports, and smart content delivery.
• Enterprise at $3,600/month for up to 5 core seats: Built for big teams. You get custom objects, hierarchical permissions, advanced analytics, and full-scale integration support.

4. ClickFunnels – Best GoHighLevel Alternative for Simple, Fast Funnel Building

Best For: ClickFunnels is ideal for solopreneurs, coaches, or course creators who don’t need a full agency suite but want to launch funnels quickly, sell their products, and keep it simple.

If GoHighLevel feels like too much too soon, ClickFunnels might be your shortcut to getting funnels live without a headache. It strips away the complexity and gives you exactly what you need to sell, fast.

Whether you’re launching a product, building a basic membership site, or want to test an offer quickly, ClickFunnels gets out of your way so you can create and launch without drowning in features.

What Will You Be Getting With ClickFunnels?

• You can create a sales funnel in just 3 steps with its AI Funnel builder.
• You can launch faster with proven pre-built templates for product sales, webinars, courses, and lead generation.
• You get a basic membership site builder to sell and deliver online courses or digital products.
• Make changes on the fly with a visual drag-and-drop editor that shows you exactly how your funnel will look, no code required.
• Send email follow-ups and alerts without adding third-party tools.
• You can maximize revenue from each sale with one-click upsells and order bumps.
• Quickly split test different headlines, pages, or offers to find what converts best.
• Integrates with Stripe and PayPal to take payments immediately with built-in checkout tools.

What’s Great About ClickFunnels (Pros)

• Extremely easy to use, you’ll build funnels in hours, not days
• Perfect for launching fast without the tech stack stress
• Templates save you time and give you confidence
• You can easily build pages with its intuitive drag-and-drop editor.
• Great for digital products, coaching, and webinars
• Built-in checkout and upsells boost revenue without add-ons

What’s Not Great About ClickFunnels (Cons)

• The pricing is still on the high side, as its starting price is the same as GoHighLevel.
• No built-in CRM or contact pipeline like HighLevel.
• No white-labeling or client account management
• ClickFunnel’s AI tool is limited compared to GHL’s AI employee.

How Much Does ClickFunnels Cost?

• Launch Plan at $97/month (or $81/month if billed annually): You get funnel tools, basic workspaces, and core features.
• Scale Plan at $197/month (or $164/month annually): You get more workspaces, more contacts, higher limits, unlimited custom domains, and additional features.
• Optimize Plan at $297/month (or $248/month annually): You receive high-performing funnels, additional seats, and valuable resources.
• Dominate Plan at $5,997/year (annual-only plan): You get top-tier limits, VIP support, and premium features.

5. Perspective Funnels – Best GoHighLevel Alternative for Mobile-First Funnels That Convert

Best For: Perspective Funnels is best for solopreneurs who run ads, drive mobile traffic, and need funnels that load quickly, look great on phones, and actually convert.

Most of your traffic is coming from mobile. So why are you still building funnels that look and feel like they were made for desktop?

That’s where Perspective Funnels shines. It’s built entirely for mobile-first experiences, featuring lightning-fast load times, a touch-friendly design, and interactive elements that feel natural on smartphones.

What Makes Perspective Funnels a Great ClickFunnels Alternative?

• Your pages are built for mobile-first from the ground up, with no resizing or awkward formatting.
• Under 3-second load speeds because Perspective funnels are optimized for speed on all devices, but especially mobile, where every second counts.
• You can create interactive, scrollable funnels designed for phone screens without needing to touch code or get lost in settings.
• With its built-in CRM and lead management, you can track and manage leads directly from inside the platform.
• You can use quizzes, conditional logic, and personalized messaging to create interactive, conversation-style funnels that actually engage.
• See real-time statistics and analytics on every funnel step, drop-off point, and conversion so you can tweak fast and improve on the fly.
• Use clean, high-performing template designs specifically made for mobile leads, ideal for ads, events, and lead generation campaigns.
• There is no learning curve, you’ll be building and launching in hours, not weeks.

What You’ll Love About Perspective Funnels (Pros)

• Funnels are lightning-fast and feel natural on mobile
• The starting price of $59/month is cheaper than GoHighLevel’s $97
• Simpler and more intuitive than GoHighLevel
• Built-in CRM means fewer tools and less confusion
• Interactive funnels convert better, especially for ads
• No bloated features you don’t need

What You Might Not Like About Perspective Funnels (Cons)

• Limited multi-channel communication tools (no two-way SMS)
• It is not a complete all-in-one marketing suite like GoHighLevel.
• No advanced AI tool like GHL’s AI employee

How Much Does Perspective Funnels Cost?

• Start Plan at 59/month: This is perfect for testing and solo users. You get one workspace, unlimited leads, and one custom domain.
• Grow at $184/month: 3 workspaces, advanced analytics, funnel performance reports, and custom branding.
• Expand at $369/month: Up to 10 workspaces, full CRM features, team collaboration, and priority support.
• Scale Plan: This is available for a custom price, offering unlimited workspaces and domains, as well as role management.

6. Kajabi – Best GoHighLevel Alternative for Course Creators and Digital Educators

Best For: Kajabi is best for coaches, course creators, or content entrepreneurs who want a beautiful platform to host, sell, and scale digital products, without duct-taping tools together or learning complex automation flows.

If your business revolves around teaching, coaching, or selling digital products, and GoHighLevel feels like a tech stack you’re constantly trying to tame, Kajabi is precisely what you need.

It’s built for creators who want to launch polished online courses, run memberships, and deliver a fantastic student experience, without drowning in complexity.

What Do You Get With Kajabi?

• You’ll create beautiful, structured courses in minutes, even if it’s your first time. Kajabi guides you through every step.
• Launch your own gated community or subscription-based content hub with zero plugins or third-party tools.
• Host live webinars directly inside Kajabi, eliminating the need for Zoom, YouTube, or an additional platform.
• Drip content, quizzes, and video engagement tools allow you to deliver lessons the smart way, track what people actually watch, and boost completion rates.
• Want to start a podcast? You can do it right inside Kajabi, record, publish, and manage without leaving your dashboard.
• Kajabi gives you your website, course builder, emails, automations, and payments, all in one login.
• Your site and products will look clean and professional right out of the box, eliminating the need for a designer or a fancy tech setup.
• Thanks to student engagement analytics, you’ll see where people drop off, who’s stuck, and who’s ready to buy more, all with simple dashboards.

What’s Mindblowing About Kajabi? (Pros)

• You’ll launch faster thanks to its beginner-friendly course builder
• Everything looks polished without hiring a designer
• No need for third-party webinar, podcast, or membership tools
• All-in-one simplicity saves you the cost of purchasing other tools.
• You get to send unlimited emails on all the pro tiers.
• Built-in analytics help you improve and sell smarter.

What’s Not So Great About Kajabi (Cons)

• Not ideal for agencies managing multiple clients
• Marketing automation and CRM are basic compared to GoHighLevel
• No white-labeling or reseller options
• The starting price is on the high side at $89/month.

How Much Does Kajabi Cost?

• Kickstarter Plan at $89/month: Entry‑level plan that gives you 1 product, a community, basic email sends (7,500), landing pages, and core features like Kajabi AI.
• Basic at $179/month: More breathing room with five products, unlimited landing pages and emails, 10,000 contacts, and more flexibility.
• Growth at $249/month: A step up with 50 products, advanced automations, affiliate tools, higher contact limits, and 24/7 support.
• Pro at $499/month: This is its top-tier plan, offering unlimited products, multiple websites, custom code, and the highest limits.

7. ActiveCampaign – Best GoHighLevel Alternative for Email Marketing and Automation

Best For: ActiveCampaign is best for small businesses, coaches, or marketers who want smarter email sequences, better segmentation, and a platform that makes automation easy without the bulk of an all-in-one system.

If email is your bread and butter, and you’re tired of feeling lost inside GoHighLevel’s massive dashboard, ActiveCampaign is precisely what you’ve been looking for.

It ditches the noise and focuses on doing one thing incredibly well: powerful, personalized email marketing that actually moves the needle.

What Features Make ActiveCampaign a Great GoHighLevel Substitute?

• Thanks to its clean, user-friendly dashboard, you won’t need a tech background to find your way around. Everything is built for clarity, especially if you’re coming from other email tools.
• Build complex automations with a simple drag-and-drop editor. Tag users, trigger emails, and split paths; you see it all unfold visually.
• Want to send an email to people who clicked a link, bought a product, and visited a page twice in the past week? You can with its advanced segmentation feature.
• With Behavior-based email personalization, you can trigger content based on what users do, not just who they are.
• Granular analytics and reporting that go beyond opens and clicks. You get to see which automations work, where people drop off, and how every touchpoint performs.
• Easily plug into your favorite CRM, e-commerce platform, or lead gen tool.
• Site and event tracking lets you monitor what contacts do on your site and trigger automations accordingly.
• A/B test subject lines, content, and timing, and let ActiveCampaign auto-pick the winner based on real-time performance.

What’s Great About ActiveCampaign (Pros)

• Super intuitive, especially for solo users or small teams
• Its starting price of $15/month for 1000 contacts is way cheaper than GHL’s.
• Deeper, smarter email marketing than GoHighLevel
• Automations are powerful and easy to build
• You’ll get clean, actionable analytics to improve fast
• Great for nurturing and converting leads with precision
• You can grow into more complexity without feeling overwhelmed

What’s Not So Great About ActiveCampaign (Cons)

• No funnel builder, SMS, or social messaging tools built in
• Not ideal for agencies managing multiple client accounts
• No white-label or multi-brand functionality like GoHighLevel

How Much Does ActiveCampaign Cost?

• Starter at $15/month for 1000 contacts: Gives you core email marketing, basic automations, and contact management.
• Plus at $49/month for 1000 contacts: Unlocks more advanced automations, landing pages, segmentation tools, and additional integrations.
• Pro at $79/month for 1000 contacts: Get conditional content, split automations, predictive sending, and more in-depth analytics.
• Enterprise at $145/month for 1000 contacts: Designed for large teams with custom reporting, dedicated support, advanced permissions, and more power under the hood.

Worthy Mentions of Alternatives to HighLevel (8-48)

Podia

Podia is best for creators who want to sell digital products, memberships, and courses without tech headaches. It shines with its beautiful, no-fuss storefront and built-in live chat, something GoHighLevel doesn’t offer natively.

SamCart

Samcart is perfect if you’re focused on selling a handful of digital or physical products and want a remarkably optimized checkout flow.

Unlike GoHighLevel, SamCart specializes in one-click upsells and conversion-boosting features, such as split-testing your product pages.

Shopify

Shopify is the gold standard for eCommerce.

If your business revolves around physical product sales, it outclasses GoHighLevel’s site builder and funnel tools when it comes to inventory management, shipping, and third-party app support. Its app ecosystem is unmatched, and it’s built to scale.

Simvoly

Simvoly flies under the radar but is a powerful GoHighLevel alternative for agencies and funnel builders.

It offers white-labeling, along with a built-in CRM and email automation engine. Plus, it’s one of the few platforms that lets you offer funnel-building as a service straight from your dashboard.

Thinkific

Thinkific is a strong pick for educators and course creators who want more control and structure than GoHighLevel’s course features offer.

It has a true learning management system (LMS) that supports certifications, advanced quizzes, and course compliance tracking.

ThriveCart

ThriveCart is for sellers who live and breathe conversions. It’s a one-time-payment platform (yep, no monthly fees) that gives you high-converting carts, bump offers, and even a built-in course platform.

Unlike GoHighLevel, it doesn’t require ongoing payments, and that alone makes it a favorite among lean teams.

Salesforce

Salesforce is the ultimate CRM powerhouse, and while it’s definitely overkill for most small teams, it’s unbeatable when it comes to enterprise-level customer data, pipeline management, and reporting.

ConvertKit (Kit)

Kit is built for creators who want clean, powerful email marketing without the fluff. It helps you grow an audience and sell directly through email with beautiful, native forms and automations that are easier to set up than GoHighLevel’s workflows.

GetResponse

GetResponse is a solid GoHighLevel alternative if you’re big on email automation and want an integrated funnel builder.

Its standout? A built-in webinar hosting feature, so you can run live or evergreen webinars without duct-taping third-party tools together.

Pipedrive

Pipedrive is for sales-first teams that live in their pipelines. If GoHighLevel’s CRM feels too clunky or cluttered, Pipedrive keeps it lean and focused.

You get a clean visual pipeline, easy drag-and-drop stages, and forecasting tools that actually help your sales reps hit their numbers.

Zoho

Zoho is the Swiss Army knife for SMBs. You’ve got CRM, email marketing, project management, and invoicing all under one roof.

It’s not as specialized as GoHighLevel in marketing automation, but if you want a complete business suite with tons of flexibility and pricing options, Zoho is worth exploring.

DashClicks

DashClicks is built for agencies, just like GoHighLevel, but with a different flavor. It gives you white-labeled dashboards, fulfillment services (yep, they’ll handle SEO or PPC for your clients), and a slick client portal that looks super polished out of the box.

Skool

Skool is where community meets course delivery.

If you’re tired of clunky Facebook groups or limited membership tools inside GoHighLevel, Skool lets you run private communities, live calls, and coaching programs all under a sleek, distraction-free interface your students will actually enjoy using.

Keap (formerly Infusionsoft)

Keap is for small businesses that need serious follow-up systems. It offers smart automations, built-in invoicing, and solid CRM features. While GoHighLevel is better for agencies, Keap is perfect if your focus is lead nurturing and closing.

SuiteDash

SuiteDash is all about client management and internal ops.

If you’re running a service-based business and want to replace ClickUp, Dubsado, or PandaDoc in one go, SuiteDash gives you client portals, contracts, project management, and billing, things GoHighLevel doesn’t cover natively.

WordPress

WordPress is the OG of web platforms. While GoHighLevel includes a basic site builder, nothing matches WordPress for customization, SEO control, and plugin variety.

Wix

Wix is perfect if you want to get online fast without touching code. It’s more polished and beginner-friendly than GoHighLevel’s website builder, and the design flexibility is a significant win for creatives who care how things look.

Vendasta

Vendasta is another agency platform, but with a marketplace twist. You can white-label SEO, PPC, listings, and more, then resell them to clients under your own brand.

Flowtrack

Flowtrack flies under the radar but packs serious power. It’s another all-in-one platform like GoHighLevel, but with a stronger emphasis on white-labeling and custom user portals.

Mailchimp

Mailchimp is for email-first businesses that want ease and affordability. It’s not as advanced as GoHighLevel in automation or CRM, but it wins on simplicity, brand recognition, and a generous free tier.

ManyChat

ManyChat is all about automation, but in your DMs. If GoHighLevel’s SMS and email tools aren’t cutting it, ManyChat lets you build smart, automated flows inside Messenger, Instagram DMs, and even WhatsApp.

N8N

n8n is for the automation nerds (in the best way). If GoHighLevel’s visual workflows and AI Employee features aren’t flexible enough, n8n gives you full-blown, open-source automation. You can connect anything to anything with logic paths, triggers, and actions tailored exactly how you want.

Airtable

Airtable is like Google Sheets if it went to design school and learned to code. While GoHighLevel offers CRM features, Airtable is better for custom data views, client tracking, content calendars, and anything that needs structure and flexibility.

Apollo

Apollo is a powerful sales intelligence platform that combines prospecting, enrichment, and email outreach in one place. Compared to GoHighLevel, Apollo offers better B2B lead data and outreach workflows tailored for cold email pros.

beehiiv

beehiiv is your go-to if email newsletters are your business.

It’s built for creators growing their audience through content and comes with built-in monetization, referral programs, and beautiful design out of the box. GoHighLevel doesn’t touch this level of newsletter-native functionality.

Brevo (formerly Sendinblue)

Brevo is a clean and affordable email marketing platform with built-in SMS and CRM features. While it’s not as all-in-one as GoHighLevel, Brevo wins on value.

Builderall

Builderall is one of the most direct GoHighLevel competitors, another all-in-one platform promising funnels, CRM, automations, email, and even a chatbot builder.

If GoHighLevel’s UI is too overwhelming, Builderall offers a slightly more beginner-friendly experience (but still powerful).

Circle

Circle is a modern community platform made for course creators, coaches, and content brands. You get live rooms, events, posts, and comments.

Framer

Framer is for designers who want complete control over how their site looks and feels. Unlike GoHighLevel’s templated site builder, Framer lets you create truly custom, animated, responsive sites, all visually, with zero code.

HoneyBook

HoneyBook is tailor-made for service-based businesses like photographers, coaches, and consultants. It shines in handling proposals, contracts, and payments — things GoHighLevel skips over.

Hootsuite

Hootsuite is a veteran in the social media world and remains a solid choice for managing multiple accounts, scheduling posts, and accessing analytics across platforms.

Instantly

Instantly is built for cold email outreach, and it’s fast. If GoHighLevel’s email system feels clunky for outbound, Instantly lets you warm up inboxes, send hundreds of emails a day, and manage reply logic, all with built-in inbox rotation to avoid spam filters.

Klaviyo

Klaviyo is the email king for eCommerce. If you’re running a Shopify store, Klaviyo gives you pre-built flows, abandoned cart automations, and insane segmentation based on real-time shopping behavior.

LeadConnector

LeadConnector is basically the engine behind GoHighLevel’s white-label version, so if you’ve ever used a GHL-powered tool with a different logo, it was likely LeadConnector under the hood.

It’s perfect if you want GoHighLevel’s full power but don’t need the rebranding or agency-level control.

Leadpages

Leadpages is a lean, mean landing page machine. Leadpages lets you spin up high-converting pages fast with A/B testing, quick load times, and clean, mobile-ready designs.

Make (formerly Integromat)

Make is the dream tool for automating everything. It’s more flexible than GoHighLevel’s built-in workflows, letting you create logic-heavy, cross-platform automations that even Zapier can’t touch.

Monday.com

Monday.com is a powerhouse for project and task management. If GoHighLevel is your client-facing system, Monday is where you manage your internal workflow, teams, deadlines, and operations without dropping the ball.

Ontraport

Ontraport handles CRM, automation, email, payments, and membership sites all in one platform. But where it shines is in advanced contact segmentation and built-in business tools like task automation, partner programs, and more B2B use cases.

Trello

Trello is all about visual simplicity. While GoHighLevel has pipeline management, Trello is better for organizing your content calendar, onboarding flows, or internal projects in a drag-and-drop kanban style that’s super intuitive.

Unbounce

Unbounce is the go-to for serious landing page testing. If GoHighLevel’s pages feel too limited, Unbounce lets you build, test, and optimize high-converting landing pages with precision.

Webflow

Webflow gives you complete design freedom, far beyond GoHighLevel’s templates, plus the power to create slick, responsive websites without touching code.

Summary Table – Best GoHighLevel Alternatives by Use Case

Tool	Best For
Kartra	All-in-one marketing with visual funnels, email, video & course delivery
Systeme.io	Budget-friendly funnel + email combo for solopreneurs and beginners
HubSpot	Enterprise CRM and inbound marketing at scale
ClickFunnels	Fast, no-frills funnel building and digital product sales
Perspective Funnels	Mobile-first funnel design with speed and conversions in mind
Kajabi	Selling courses, memberships, and hosting live content with ease
ActiveCampaign	Advanced email automation and behavioral segmentation
Podia	Selling digital products with built-in live chat and a simple storefront
SamCart	High-converting checkout flows and one-click upsells
Shopify	Scalable eCommerce with strong app ecosystem
Simvoly	Funnel-building with agency-focused white-label tools
Thinkific	Full-featured LMS for course creators and educators
ThriveCart	Lifetime cart and course platform with built-in affiliate tools
Salesforce	Enterprise-level CRM and data-heavy sales teams
ConvertKit (Kit)	Email marketing for creators with simple automation and clean UX
GetResponse	Email + funnel building + webinar hosting
Pipedrive	Visual pipeline CRM for sales-focused teams
Zoho	Business management suite with CRM, email, projects, and more
DashClicks	White-label client dashboards and fulfillment for agencies
Skool	Membership communities and coaching programs with live sessions
Keap	Automation-rich CRM and invoicing for SMBs
SuiteDash	Client portals, billing, and internal ops management
WordPress	Full control and flexibility for content-driven sites
Wix	Quick and beautiful websites for small businesses and creatives
Vendasta	White-label services marketplace for agencies
Flowtrack	All-in-one platform with deep white-labeling and branding control
Mailchimp	Email marketing for beginners and budget-conscious users
ManyChat	DM-based marketing automation for social platforms
n8n	Open-source automation with custom logic and full control
Airtable	Visual database and project tracking for operations and CRM-lite needs
Apollo	Cold outreach, lead enrichment, and sales workflows
beehiiv	Newsletter publishing and monetization for content creators
Brevo	Affordable email + SMS marketing with CRM features
Builderall	All-in-one platform alternative to GoHighLevel with chatbot tools
Circle	Community-based learning and coaching hubs
Framer	Pixel-perfect, animated websites for design-forward brands
HoneyBook	Booking, proposals, contracts, and payments for service providers
Hootsuite	Social media scheduling and team collaboration
Instantly	Scalable cold email automation with smart deliverability
Klaviyo	eCommerce automation with Shopify and real-time customer data
LeadConnector	The white-label engine behind many GoHighLevel setups
LeadPages	Quick, high-converting landing pages
Make (Integromat)	Custom automations with logic paths and multi-platform triggers
Monday.com	Project and team task management
Ontraport	All-in-one CRM with strong segmentation and business automation
Trello	Visual kanban boards for content and project management
Unbounce	Landing page testing and optimization for ad traffic
Webflow	Fully custom, responsive websites with no-code design freedom

My Final Thoughts

GoHighLevel is a beast, no doubt. But just because it can do everything doesn’t mean it’s the right fit for everyone.

If you’ve ever felt overwhelmed by its features, frustrated by its learning curve, or like you’re paying for tools you never use… you’re not alone.

The truth is, the best tool isn’t the one with the most features, it’s the one that fits you. Your business model. Your budget. Your goals.

Maybe you want to build fast funnels without getting stuck in workflows. Or you’re a course creator who needs a smoother student experience. Or you’re all about email and want deeper segmentation and better insights.

Whatever your focus, there’s an alternative out there that does it better, or at least simpler, than GoHighLevel.

So take a beat. Look at your priorities. And pick the platform that supports how you work best, not the one that promises everything but delivers overwhelm.

Frequently Asked Questions