ClickFunnels Vs GoHighLevel: Full Comparison, Pricing & Key Differences

Choosing between ClickFunnels vs GoHighLevel is like standing at a crossroads where both signs point to success, but the roads look very different.

On one side, you’ve got ClickFunnels, the veteran that’s helped thousands of entrepreneurs, coaches, and course creators turn ideas into revenue machines. From the early ClickFunnels classic days to the polished ClickFunnels 2.0, it’s been the gold standard for building high-converting sales funnels.

On the other side is GoHighLevel, a newer, bolder platform that is quickly becoming the “it” choice for agencies and service-based businesses.

But here’s the thing, this isn’t about picking a “winner.” It’s about matching the right tool to the way you run your business.

In this GoHighLevel vs ClickFunnels guide, we’ll dig into features, pricing, integrations, and my firsthand experiences using both. By the end, you won’t just know the differences, you’ll know which road is yours.

GoHighLevel vs ClickFunnels: Table Comparison

Features	ClickFunnels	GoHighLevel	Winner
Free Trial	14-days free trial here	14-days free trial here	Tie
Starting Price
Refund Policy	30 days	None	ClickFunnels
Ease of Use	Easy for beginners	Steeper learning curve	ClickFunnels
Sales Funnel Builder	Large template library, fast setup	Flexible builder, steeper learning curve	ClickFunnels
Template Library	Massive, conversion-focused selection	Smaller but versatile	ClickFunnels
A/B Testing	Simple, fast setup	Functional, less intuitive	ClickFunnels
AI Suite	Funnel Builder, AI Assistant, Payments AI	AI Employee for lead handling	Tie
In-built CRM & Pipeline Management	Basic CRM & pipeline	Full-featured, multi-pipeline CRM	GoHighLevel
Advanced Automation Builder & Workflows	Basic automation	Deep, multi-channel workflows	GoHighLevel
Email Marketing	Solid but basic automation	Advanced automation & segmentation	GoHighLevel
SMS Marketing	Requires third-party tools	Native SMS & automation	GoHighLevel
Smart Checkouts	Polished upsells/downsells	Good, CRM-integrated checkout	ClickFunnels
Whitelabeling Abilities	Limited branding	Full whitelabel & SaaS resell	GoHighLevel
Website Builder	Funnel-focused sites	Multi-site management	GoHighLevel
Blogging Capabilities	Yes	Yes	GoHighLevel
Intuitive Course Builder	Easy setup, limited design	More customization	GoHighLevel
Membership Sites & Community	Membership & community hosting	More customizable engagement tools	GoHighLevel
Calendar & Appointment Booking	Basic calendar	Advanced booking & automation	GoHighLevel
Webinars	Polished webinar funnels	New webinar funnels	ClickFunnels
Affiliate Management	Polished affiliate center	Functional but simpler	ClickFunnels
Integrations	Strong core integrations	Wider native integration list	GoHighLevel

Why You Should Listen to Me

I didn’t just read about these platforms, I’ve lived them.

My funnel journey kicked off in 2018 with ClickFunnels. Back then, the classic 1.0 was the undisputed king of funnel builders.

I rode the wave through its evolution into ClickFunnels 2.0, became a super-affiliate, snagged multiple contest wins, and learned every corner of the platform. If there was a funnel hack, I probably tested it.

Then, in late 2023, curiosity got me to try GoHighLevel. A week later, I was out. It just didn’t click for me, or so I thought.

A few months later, a friend casually mentions that he made $21,000 with GHL and generated $3,500 in monthly recurring revenue by reselling it as SaaS.

My jaw hit the floor.

We hopped on a call, and that’s when I saw the other side of HighLevel, the robust features I’d overlooked, the updates since I left, and how it had morphed into an all-in-one growth engine for agencies and small businesses.

The “hottest new tool” was suddenly a serious contender in my playbook.

So, when I discuss and compare ClickFunnels and GoHighLevel, you’re not getting recycled marketing fluff; you’re getting the real story from someone who’s been in the trenches with both.

Overview of ClickFunnels and GoHighLevel

What is ClickFunnels?

Before ClickFunnels, building a sales funnel felt like assembling IKEA furniture without instructions – possible, but messy and time-consuming.

Then in 2014, Russell Brunson and Todd Dickerson dropped a game-changer. ClickFunnels took all that coding, tech setup, and piecing together of random tools… and turned it into a simple, drag-and-drop experience anyone could use.

What started as a lean funnel builder quickly transformed into a full-blown marketing ecosystem.

From the “classic” 1.0 days to the polished ClickFunnels 2.0, the platform now packs in email automation, a built-in CRM, course hosting, membership sites, and more, all under one roof.

With over 150,000 active customers and a commanding 55.8% market share, ClickFunnels remains the go-to choice for small business owners, entrepreneurs, and creators seeking to sell online without grappling with tech.

What Makes ClickFunnels Stand Out?

• Drag-and-drop funnel & landing page builder
• Built-in CRM and contact management
• Email marketing and automation tools
• Membership site and course hosting
• Blog and website builder
• Appointment scheduling tools
• Analytics, A/B testing, and smart checkout flows

What I Love About ClickFunnels

• Beginner-friendly — no coding or design skills required
• Massive library of proven, high-converting templates
• All-in-one solution for launching and scaling
• Massive, supportive community with endless resources
• Robust affiliate program and Two Comma Club recognition
• Built-in upsell, downsell, and order bump features

What I Don’t Love About ClickFunnels

• Can feel bloated if you only need simple funnels
• Some features lack the depth of niche tools
• Pricing is higher compared to lighter alternatives

Who Should Use ClickFunnels?

• Digital creators, coaches, and course sellers
• Affiliate marketers who want funnels that convert
• Entrepreneurs who wish to have one platform to handle it all
• Small businesses wanting to simplify their sales process

What is GoHighLevel? 

If ClickFunnels is the rockstar who’s been selling out arenas for years, GoHighLevel is the new breakout act everyone’s suddenly talking about, and for good reason.

Launched in 2018, it didn’t just set out to build funnels. It aims to replace half of the marketing tools on your credit card bill.

CRM? Check. Funnel builder? Yep. Email marketing? Of course. Booking calendars, automation, review management, and even the ability to resell the software as your own? All built in.

And the industry noticed.

In just a few years, GoHighLevel shot past 70,000 users across 140+ countries, snagged the No. 426 spot on the 2024 Inc. 5000 list, and became the “secret growth engine” for agencies worldwide.

Why? Because it’s more than a tool, it’s a business model in a box.

What Makes GoHighLevel Great?

• All-in-one CRM with Smart Lists, pipelines, and Text2Pay invoicing
• Drag-and-drop funnel & website builder with ready-made templates
• Forms, surveys, and embeddable lead capture widgets
• Full calendar suite with round-robin, class, and service menu booking options
• Multi-channel automation with SMS, email, and AI triggers
• Analytics dashboard for sales pipelines and ad performance
• AI tools for content, chatbots, and review management

What I Love About HighLevel

• Consolidates your marketing stack into one platform.
• White-label ready, agencies can resell under their brand.
• Robust automation and follow-up workflows.
• Built-in calendar and booking tools.
• AI features to speed up repetitive tasks.
• Unlimited sub-accounts for managing multiple clients.

What I Don’t Like About HighLevel

• Learning curve for first-time users
• Some tools aren’t as refined as specialist software
• Email deliverability may require technical setup.

Who Should Use GoHighLevel?

GoHighLevel is a perfect match for:

• Agencies wanting to package and sell a done-for-you marketing system.
• Small businesses ready to manage leads, sales, and scheduling in one place.
• Service providers who live by their calendar and client follow-up.
• Coaches, consultants, and course creators who need both a CRM and a funnel builder.

HighLevel vs ClickFunnels: Ease of Use

When it comes to ease of use, both GoHighLevel and ClickFunnels aim to simplify marketing, but they do it in very different ways.

ClickFunnels is built with beginners in mind. The interface is clean, the funnel builder is drag-and-drop, and the learning curve is short. You can sign up, pick a template, swap in your content, and launch a working funnel in under an hour, no coding, no tech headaches.

Even the more advanced features, such as upsells, downsells, and order bumps, are intuitive enough for non-techies to figure out quickly.

GoHighLevel, on the other hand, is an all-in-one marketing powerhouse… which means it has more moving parts.

The dashboard can feel overwhelming at first because you’re not just building funnels, you’re also managing a CRM, automations, calendars, reputation management, and more.

Once you get past that initial “where do I click?” moment, though, it’s incredibly powerful. For agencies or businesses that want everything in one place, learning it is well worth the investment.

ClickFunnels vs GoHighLevel: Features Comparison

Advanced Sales Funnel Builder

When it comes to sales funnel builders, this is where both platforms flex hard, but in different ways.

ClickFunnels has essentially written the playbook on drag-and-drop funnel creation. From day one, its mission was to make building funnels as easy as stacking Lego bricks.

You get a massive library of proven, high-converting templates for every stage of the funnel — opt-ins, webinars, product launches, upsells, you name it.

Pair that with smooth editing, real-time previews, and built-in conversion elements, and you’ve got a funnel-building experience that even complete beginners can master.

GoHighLevel comes at funnels from a different angle. Yes, it has a powerful drag-and-drop GoHighLevel funnel builder, but it’s part of a much larger ecosystem.

That means your funnels can seamlessly connect to your CRM, email campaigns, SMS follow-ups, appointment calendars, and automation workflows — without extra integrations.

While its template library isn’t as extensive as ClickFunnels’, it shines in flexibility. You can customize funnels for different client accounts (a massive perk for agencies) and even white-label them.

Quick and Painless Landing Page Builder

ClickFunnels makes landing page creation quick and painless.

Its drag-and-drop builder pairs with a vast library of conversion-tested templates so that you can go from idea to published page in minutes.

Every template is optimized for desktop and mobile, and you can run A/B tests to see exactly which version pulls more leads or sales. For marketers who want polished pages without a design degree, it’s about as plug-and-play as it gets.

GoHighLevel offers a flexible landing page builder with drag-and-drop editing, allowing you to create pages from scratch or start with a template.

While its template library is smaller than ClickFunnels’, it allows for deeper customization, making it a great option if you want something fully tailored to your brand’s look and feel. That said, the extra flexibility can mean a longer build time.

Extensive Template Library

ClickFunnels is well-known for its massive library of ready-to-use templates. From opt-in pages and webinar funnels to product launches and membership sites, there’s a template for just about every niche and marketing goal.

Each one is designed with conversions in mind, and you can easily customize them without compromising the underlying structure. This makes it ideal for anyone who wants to move quickly without compromising proven design principles.

GoHighLevel also offers templates, but its collection is smaller and leans more toward versatility than sheer quantity.

The templates cover everyday business needs, such as lead capture pages, service-based funnels, and booking pages; however, you may need to perform additional customization work to achieve the exact look you want.

On the plus side, agencies can save their designs and reuse them across multiple client accounts, which adds long-term value.

In-built AI Suite

ClickFunnels has advanced with AI built directly into the platform. Its AI Funnel Builder can generate entire funnels from a few prompts.

The AI Assistant helps with copywriting and provides guidance, and Payments AI predicts sales trends and optimizes transactions. It’s all aimed at making funnel creation and optimization faster and smarter.

GoHighLevel answers back with its AI Employee, a virtual team member that works 24/7.

The GoHighLevel AI Employee can qualify leads, send follow-ups, book appointments, and even generate content. Integrated directly into chats, funnels, and workflows, it acts like a full-time marketing and sales assistant.

Advanced Automation Builder and Workflows

ClickFunnels keeps automation simple. You can trigger follow-up emails, tag leads, and move contacts through basic sequences.

It’s sufficient for straightforward campaigns but lacks the depth required for advanced, multi-channel automation without integrating additional tools.

GoHighLevel is built for automation junkies. Its visual workflow builder lets you chain together emails, SMS, voicemail drops, task assignments, and conditional triggers.

You can react to user behavior in real time, from missed calls to form submissions, and keep the conversation going automatically. For agencies, cloning workflows across clients saves hours of work.

Advanced Email Marketing Capabilities

ClickFunnels allows you create emails, send broadcasts, set up simple autoresponders, and trigger emails based on funnel activity.

It’s quick to set up and suitable for basic campaigns, but more advanced segmentation and design tools often require outside help.

GoHighLevel turns email into a marketing powerhouse.

You can craft behavior-based campaigns, build complex automation flows, and segment contacts down to the tiniest detail.

Best part? It seamlessly integrates email with SMS, voicemail drops, and other channels into a single, smooth workflow. For high-volume senders, unlimited emails on most plans is the cherry on top.

SMS Marketing

ClickFunnels plays nice with email, but when it comes to text messaging, it leaves you hanging.

There’s no built-in SMS, you’ll have to bolt on tools like Twilio or Zapier, which means extra setup, extra cost, and one more thing to manage.

GoHighLevel treats SMS like a first-class citizen. You can send one-off texts, build automated drip sequences, trigger messages from form fills or pipeline moves, and even drop ringless voicemails.

It’s all native, so your texts flow seamlessly alongside your other campaigns. For businesses that thrive on fast, personal follow-ups, it’s a game-changer.

A/B Testing

ClickFunnels makes A/B testing (also known as split testing) incredibly easy. You can duplicate a page, tweak your headline, button color, or offer, and the platform will automatically rotate versions and track which one converts better.

I’ve used it to test everything from video placement to CTA text, and the results can be eye-opening.

GoHighLevel also supports A/B testing for pages and funnels, letting you experiment with design elements, copy, and layouts.

It works well, but the interface isn’t quite as intuitive, and setting up tests can take a few extra steps compared to ClickFunnels’ streamlined approach.

Inbuilt CRM and Pipeline Management

ClickFunnels provides a lightweight CRM, sufficient to store contacts, track basic interactions, and segment leads within your funnels.

It works well for straightforward campaigns but feels limited when managing complex sales processes or juggling multiple deals simultaneously.

GoHighLevel comes equipped with a comprehensive CRM designed for effective lead management. You can tag, score, and segment contacts with precision, drag-and-drop deals through custom pipelines, and even assign tasks to team members.

For agencies, the ability to manage multiple pipelines across different clients from one login is a game-changer.

Smart Checkouts

ClickFunnels makes checkout pages a selling tool in their own right. You can add order bumps, upsells, downsells, and one-click purchases to boost average order value without extra coding.

Templates are designed to minimize friction, allowing customers to glide through the payment process, and you can easily test variations to see which one converts better.

GoHighLevel also offers customizable checkout pages, letting you sell products, services, or subscriptions.

While it supports upsells and recurring payments, its checkout customization is not as in-depth as ClickFunnels’ polished, conversion-focused options. The real perk is how seamlessly it ties purchases to CRM records and automations.

Whitelabeling Abilities

ClickFunnels allows you to customize funnels and pages with your branding, but full whitelabeling isn’t part of its core offering.

You can’t rebrand the entire platform as your own or resell it under your company name; it will always clearly display ClickFunnels.

GoHighLevel was built with agencies in mind, and its whitelabeling is next-level. You can fully rebrand the platform, from your logo and colors to your custom domain, so clients see it as your software.

Pair that with the ability to resell it as SaaS, and you’re essentially getting your private-label marketing platform.

Blogging Capabilities

ClickFunnels now comes with a built-in blog, so you can publish content without leaving your funnel ecosystem.

The drag-and-drop editor makes post creation simple, and your blog lives right alongside your landing pages and sales funnels. It’s clean and convenient, though lighter on SEO tools and advanced formatting compared to platforms like WordPress.

GoHighLevel also packs in blogging, but with a twist: every post you publish can plug straight into your marketing engine. Need a blog reader to join your list? Trigger a workflow.

Want to pitch them an offer? Drop them into a funnel. It turns your blog into an active lead generator, not just a content archive.

Website Builder with Unlimited Hosting

ClickFunnels makes building a website feel like creating a funnel – quick, visual, and beginner-friendly.

You can spin up multiple pages, link them together, and host them without ever worrying about traffic limits. Perfect if your site’s main job is to feed people into your funnels, but not built for sprawling, content-heavy projects.

GoHighLevel takes the same unlimited hosting promise and scales it up. Need a complete business website? A client portal? Three different branded sites for other projects? No problem.

You can manage them all from one dashboard, customize every detail, and even slap your logo on them if you’re an agency.

Inbuilt Affiliate Management System

ClickFunnels gives you Affiliate Center, its built-in affiliate management tool (available on higher-tier plans).

I’ve used it before, and it’s as plug-and-play as it gets, set your commission rates, create promo materials, and your affiliates get their dashboard to grab links, track sales, and watch their commissions grow. It’s been around for years, so it’s stable and proven.

GoHighLevel also features an affiliate system, allowing you to set up campaigns, distribute tracking links, and manage payouts.

It works fine, but the interface feels somewhat barebones, and the reporting isn’t quite as polished.

Intuitive Course Builder

ClickFunnels keeps course creation simple. You can stack modules, drop in videos, add downloads, and lock content for paying students, all without touching code.

It’s fast and beginner-friendly, making it perfect for those who want to get their lessons online. The trade-off? Limited flexibility in how your course looks and feels.

GoHighLevel takes a similar drag-and-drop approach but gives you more room to play.

You can tweak layouts, create course assessments and certificates, drip content on your schedule, and customize the design so your course matches your brand.

It feels more like your classroom, not just a template.

Ability to Host Membership Sites and Community

ClickFunnels gives you the tools to create secure membership areas with tiered access, drip-fed content, and built-in payment options.

With ClickFunnels 2.0, you can also host communities where members can interact, post updates, and engage with your content, all without leaving the platform. It’s a solid option for course creators, coaches, and anyone running a private group.

GoHighLevel matches these core features but offers additional flexibility for both agency and client use.

Its community areas feel like mini social hubs, letting you blend exclusive content with member interaction, private discussions, and event hosting, all in one space.

Calendar & Appointment Booking

ClickFunnels includes a built-in calendar that allows you to book calls, schedule events, and sync with your availability.

It’s straightforward and works well for simple appointment needs, especially when tied to a sales funnel. However, customization and advanced booking options are limited.

GoHighLevel takes scheduling a step further with a comprehensive calendar suite. You can offer round-robin booking for teams, group classes, service menus, and even collective bookings.

Automated reminders via SMS and email help cut no-shows, and bookings can trigger workflows instantly. It’s a significant upgrade for service-based businesses and agencies that manage multiple calendars.

In-built Webinar Features

ClickFunnels makes webinar setup seamless with dedicated webinar funnels.

You get ready-to-use templates for registration, confirmation, broadcast, and replay pages, complete with automated emails and reminders — it’s a whole playbook designed for smooth execution.

GoHighLevel, meanwhile, has recently added Webinar Funnels, allowing you to create both live and on-demand webinars within the platform using built-in templates and automation recipes.

That said, actual live streaming still requires integrating with tools like Zoom.

Inbuilt Video Hosting

ClickFunnels allows you to host videos directly within your funnels, pages, and courses, eliminating the need for YouTube or Vimeo.

This means no distracting ads, no random suggested videos, and complete control over the viewer’s journey. I’ve always liked this for sales pages — the video plays instantly, loads fast, and keeps people focused on the offer in front of them.

GoHighLevel also offers built-in video hosting, letting you upload, store, and embed videos across funnels, websites, courses, and membership areas.

The perk here is that it’s all tied into your CRM, so you can see exactly who watched, how long they stayed, and trigger follow-ups based on engagement.

Task Management

ClickFunnels isn’t built for task management. You can track funnel progress and see where leads are in the pipeline, but can you assign tasks, set due dates, or collaborate with a team?

That’s not its strong suit, you’ll need an external project management tool for that.

GoHighLevel, on the other hand, treats task management as part of the workflow. I like how you can assign tasks to team members, link them to specific leads or deals, and get reminders when something’s due.

For agencies or busy teams, it means fewer sticky notes and fewer “Did you follow up with that lead?” conversations.

Online Store

ClickFunnels can sell physical and digital products, but it’s not a full-blown eCommerce platform.

You can create product pages, upsells, and order forms that convert like crazy, but if you’re dreaming of a multi-category store with hundreds of SKUs, you’ll feel the limits fast. I’ve found it best for selling a focused product line rather than running a big online shop.

GoHighLevel also allows you to set up an online store with product listings, variations, and an integrated checkout.

It’s more flexible for small-to-mid-sized catalogs, and because it’s tied into the CRM, you can track buyers, upsell them later, and run targeted campaigns without extra tools.

In-built Reputation Management

ClickFunnels is a sales machine, but when it comes to managing your online reputation, it takes a backseat. There’s no built-in way to request or track reviews, you’ll need outside tools to handle that part of the customer journey.

GoHighLevel seamlessly integrates reputation management into its dashboard. You can send review requests via SMS or email, watch feedback roll in, and instantly spotlight glowing testimonials.

Get a less-than-stellar review? You’re alerted immediately so you can jump in and fix it before it spreads. For local businesses, it’s like having a watchdog and hype man in one.

Mobile App

ClickFunnels doesn’t currently have a dedicated mobile app for building or managing funnels.

You can log in through a mobile browser in a pinch, but editing pages or checking stats on a small screen isn’t exactly smooth. I’ve tried it, and it works for quick peeks, but not for serious work.

GoHighLevel provides a comprehensive mobile app, allowing you to manage leads, respond to messages, schedule appointments, track pipelines, and monitor campaigns on the go.

For agencies, there’s even a white-label option, allowing your clients to use your branded app. I’ve found it incredibly handy for quick follow-ups on the go.

In-Depth Analytics

ClickFunnels provides funnel-specific analytics, allowing you to view page views, opt-in rates, sales, and where people drop off. It’s excellent for quickly spotting what’s working and what’s not in a specific funnel.

But if you want a 360° view of your business or advanced attribution tracking, you’ll likely need to connect it to tools like Google Analytics. I’ve used it for split-testing headlines, and it’s ideal for that purpose.

GoHighLevel goes broader. You still receive funnel analytics, but you also view complete pipeline statistics, ad tracking, call reporting, and even ROI data tied to campaigns.

For agencies, being able to show clients exactly where revenue came from is gold.

Extensive Integrations

ClickFunnels integrates seamlessly with many popular marketing tools, including payment processors like Stripe and PayPal, email services like ActiveCampaign, webinar platforms, and more.

The list is solid, but for anything outside the core integrations, you’ll likely rely on Zapier to bridge the gap.

I’ve done this plenty of times, and while it works, it adds one more moving part to manage.

GoHighLevel also integrates with the major players, but it takes it a step further with built-in connections to ad platforms, social media, call tracking, and even direct mail tools.

Additionally, it features a Zapier integration, allowing you to connect non-native services as well.

Support and Documentation

ClickFunnels offers 24/7 chat support, a comprehensive knowledge base, and numerous tutorial videos. The documentation is clear, and I’ve always found the answers I needed quickly.

Additionally, the active ClickFunnels community groups are a goldmine for valuable tips and quick assistance from fellow users.

GoHighLevel also offers live chat, email support, and an extensive help center, as well as its HighLevel Support Portal, where you can submit tickets, view training videos, and participate in live Q&A calls.

The community is strong too, especially among agency owners who share workflow setups and strategies.

Key Difference Between ClickFunnels and HighLevel

After spending time inside both ClickFunnels and GoHighLevel, I’ve noticed they’re built with two very different personalities.

ClickFunnels feels like the master of conversion, it’s obsessed with helping you build high-converting funnels and pages as quickly as possible. You log in, pick a template, drag a few blocks around, and within hours you’ve got something polished and ready to sell.

It’s direct, beginner-friendly, and laser-focused on making your offers look irresistible.

GoHighLevel, on the other hand, is more like a Swiss Army knife for marketers and agencies. It’s not just about funnels, it’s about running your entire business from one dashboard. CRM, automation, booking, email, SMS, even white-labeled SaaS reselling… It’s all baked in.

The trade-off is a steeper learning curve, but once you get comfortable, it feels like you’ve hired a whole marketing team that works 24/7.

So, if ClickFunnels is the slick sports car that gets you from idea to launch fast, GoHighLevel is the fully loaded SUV built to run your entire operation.

Choosing between them comes down to whether you want speed and simplicity, or an all-in-one powerhouse you can grow into.

Can You Integrate Clickfunnels with GoHighLevel?

Yes, and I’ve seen plenty of marketers do it. While ClickFunnels and GoHighLevel are often positioned as either/or choices, you can make them work together.

The easiest bridge is Zapier (or similar automation tools) to pass leads, purchases, and other data from ClickFunnels into GoHighLevel’s CRM and workflows.

This setup is surprisingly powerful.

Imagine using ClickFunnels’ polished funnel templates to capture leads, then letting GoHighLevel handle the follow-up with SMS, email, and pipeline tracking. You get ClickFunnels’ speed and conversion focus, plus GoHighLevel’s automation muscle.

I’ve found this combo works best if you’re already committed to ClickFunnels for funnels but want to tap into GoHighLevel’s all-in-one backend without giving up your existing pages.

ClickFunnels Vs GoHighLevel: Price Comparison 

ClickFunnels and GoHighLevel have different pricing packages, each with different functionality. 

Both ClickFunnel and GoHighLevel require a credit card to join up and offer a 14-day free trial. GoHighLevel doesn’t offer a discount, while ClickFunnels does for annual payments made in advance.

ClickFunnels Pricing

ClickFunnels’ pricing is designed to allow you to start small and then grow into larger plans as your funnels and business expand.

There are four tiers and no matter which plan you choose, you get a 14-day free trial plus a 30-day money-back guarantee after that, which gives you plenty of time to test the waters.

Launch Plan

The Launch plan is your starter kit. It costs $97/month and if you pay annually, it drops to $81/month.

It includes unlimited funnels (currently a limited-time perk), one workspace, two team members, 10,000 contacts, 50,000 emails per month, three courses, five custom domains, AI tools with 1M words, and standard support.

If you’re getting your first funnels online, this is all you need.

Scale Plan

The Scale plan is where things start feeling roomy. It costs $197/month and if you pay annually, it drops to $164/month.

You get five workspaces, five team members, 75,000 contacts, 300,000 emails per month, six courses, unlimited custom domains, priority support with live chat, plus developer features like a Custom Code Editor and API/webhooks.

This is the tier that most business owners eventually reach once they have a few offers and a small team.

Optimize Plan

The Optimize plan is for heavier operators. It costs $297/month but if you pay annually, it drops to $248/month.

You get ten workspaces, ten team members, 150,000 contacts, 750,000 emails per month, ten courses, a bigger AI allowance, and the same priority support.

It’s a great fit if you’re running multiple brands or scaling multiple funnels at once.

Dominate Plan

The Dominate plan is the all-in, annual-only option. For $5997/year, you receive 20 workspaces, 20 team members, 400,000 contacts, 1.2 million emails per month, 20 courses, VIP support, and private onboarding sessions.

This is for teams who want a white-glove setup and plan to make ClickFunnels their central marketing hub.

GoHighLevel Pricing

GoHighLevel pricing is refreshingly simple but powerful enough to grow with you.

There are three main plans, plus an Enterprise tier for custom setups, and each one comes with a 14-day free trial. If you pay annually, you receive approximately two months free, which is a nice bonus if you already know you’re committed to the long haul.

Starter Plan

The Starter plan ($97/month) is ideal for solo business owners, consultants, or small local businesses.

You get the complete CRM with pipelines, a landing page and website builder, booking tools, email and SMS marketing, review requests, and unlimited contacts and users. You can run up to three sub-accounts, which is plenty if you’re only managing your brand or a couple of side projects.

Unlimited Plan

The Unlimited plan ($297/month) is where most agencies and serious marketers end up. You get everything from the Starter plan, but with unlimited sub-accounts, API access, and a branded desktop app, so clients see your name, not GoHighLevel’s.

This plan is a sweet spot, no limits to bump into, and enough customization to start making the platform truly yours.

SaaS Pro Plan

The SaaS Pro plan ($497/month) is ideal for those who want to take the leap and turn GoHighLevel into their own software business.

You can white-label it, automatically rebill clients, and get a fully branded desktop and mobile app. This is the plan I recommend when you’re ready to move from “done-for-you” services to recurring software revenue.

Enterprise Plan

Finally, the Enterprise plan (custom pricing) is designed for large teams or organizations with particular needs — such as HIPAA compliance, custom mobile apps, dedicated onboarding, and hands-on priority support.

If you’re playing in the big leagues, they’ll tailor the package to fit you.

Final Thoughts: Which Is Better?

After working with both ClickFunnels and GoHighLevel, I can honestly say they’re both heavy-hitters — just in different rings. ClickFunnels is the sprinter.

You sign in, grab a template, tweak it, and you’re off to the races with a polished, conversion-focused funnel. If you value speed, simplicity, and the shortest path from idea to live offer, it’s a dream to work with.

GoHighLevel is the marathoner. It’s not just a funnel builder, it’s your CRM, automation hub, email and SMS engine, booking system, reputation manager, and even a platform you can white-label and resell.

It takes more time to get the hang of it, but once you do, you can run your entire business from a single login.

Either way, the real magic isn’t in the tool, it’s in how you use it. Pick one, commit to it, and push it to its limits. That’s when you stop “using software” and start seeing results you can take to the bank.

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