Russell Brunson Wikipedia: NEW AGE, Net Worth, Wife & The Funnel Legacy

You’ve probably heard of Russell Brunson, the ClickFunnels guy. But here’s what most people don’t know: his work straight-up changed my life.

In 2017, I purchased a copy of DotCom Secrets. Thought I was getting another marketing book. Nope.

It flipped a switch in my brain. Funnels, offers, selling online, suddenly it all made sense.

Then came the ClickFunnels Facebook group. Thousands of hungry entrepreneurs sharing numbers, ideas, wins.

I joined the One Funnel Away Challenge and took additional courses from Russell Brunson, including Expert Secrets, Traffic Secrets, and the legendary Perfect Webinar.

And slowly, I started building my own business. His teachings shaped how I think, work, and lead today.

So yeah, this post? It’s the whole picture — Russell Brunson’s age, net worth, books, family, legacy, and how one guy with a crazy vision rewired the way the world does business.

Let’s go.

Russell Brunson Biography

Russell Brunson’s Early Life and Education

Russell Brunson was never your average kid. While other 12-year-olds were glued to cartoons, he was collecting junk mail, seriously.

He’d wait for commercials on TV and radio, soaking up every sales pitch like it was prime-time entertainment. To him, marketing and sales were art. And from an early age, he was obsessed with learning how to sell.

Born in Utah in 1980 to Ross and Marde Brunson, Russell grew up in a big family with 10 siblings.

He got his first taste of entrepreneurship by going door-to-door to sell potatoes, which helped support his household.

In high school, Russell took his competitive streak to the mat, literally. He became a state champion wrestler and finished second in the country at high school nationals his senior year.

That drive carried over to Boise State University, where he continued wrestling and eventually became one of the top 10 college wrestlers in the nation.

But even while training like a beast, he never stopped thinking about business.

While in college, he launched his first real online hustle, selling a potato gun DVD. Using early direct response marketing tricks, he drove traffic, made sales, and turned a random idea into real profit.

After graduating with a degree in marketing and entrepreneurship, Russell worked a few jobs but quickly realized he was meant to build his own thing. There were bumps, like a failed business partnership that nearly wiped him out, but he kept going.

He launched coaching offers, marketing tools, and finally, in 2014, co-founded ClickFunnels, the tool that would make him a household name in the digital world.

From junk mail and wrestling mats to one of the top minds in direct response and digital marketing, Russell’s early years were the perfect training ground for everything he’d go on to build.

From Side Hustles to Software Empire: Russell Brunson’s Rise

Russell Brunson’s journey from scrappy online hustler to ClickFunnels co-founder didn’t happen overnight, but it happened fast.

It all began in 2003, when he experienced his first taste of success online by selling a software tool called ZipBrander. This clever viral marketing app drove targeted traffic and boosted backend profits on autopilot.

That was the spark.

By 2005, Russell launched another hit: a DVD course on how to build a potato gun. It sounds random, but it worked, thanks to smart upsells and sharp marketing.

He wasn’t just making sales… he was mastering funnels. Within a year of graduating from college, he had made his first million dollars online.

Over the years, Russell sold everything from supplements and coaching to t-shirts, tech, books, and more. He even excelled in network marketing, winning a Ferrari and generating 1.5 million leads in just six weeks.

But there was one big problem: the tech was a nightmare.

Building sales funnels meant stitching together clunky tools and duct-taping systems together.

So in October 2014, Russell teamed up with Todd Dickerson and built the thing he wished existed, a seamless funnel-building platform called ClickFunnels. Within three years, ClickFunnels hit $100 million in revenue and served over 55,000 users.

Today, Russell is a New York Times bestselling author who has sold hundreds of thousands of books and built a following of over a million entrepreneurs.

He didn’t just grow a company, he created a movement.

How Old Is Russell Brunson?

Russell Brunson was born on March 8, 1980, in Provo, Utah, which makes him 45 years old as of 2025.

And while 45 might not seem that old, what he’s accomplished in that time is massive.

From building a software empire to becoming one of the most influential voices in online marketing, his age is just another reminder that time isn’t the only measure of success, impact is.

Who is Russell Brunson’s Wife?

Behind every powerful entrepreneur, there’s often someone quietly holding everything together, and for Russell Brunson, that’s Collette.

Or as he affectionately calls her, “Cocalettie.”

Russell and Collette met back in college, and they’ve been inseparable ever since. He shared in an August 2022 post that they’d been married for 20 years.

And as of now, they’ve been building life and business together for over 23 years. They’re raising five kids, balancing family, business, and a shared mission to make a difference.

But Collette isn’t just in the background. She’s been right there through every launch, every late night, and every pivot, including playing a quiet but influential role in the growth of ClickFunnels.

Their connection runs deep, and Russell has often said she’s the love of his life, not just his wife, but his anchor.

Their story isn’t flashy. It’s solid. Real. Rooted in faith, family, and a shared drive to serve others.

Together, they’ve been featured in outlets like Forbes and Entrepreneur, not just as a business power couple, but as a team committed to giving back and uplifting their community.

Their bond? It’s the kind that fuels the entrepreneurial rollercoaster.

Giving Back: Funnels with a Purpose

Russell Brunson didn’t just build ClickFunnels to help entrepreneurs make money; he built it to make a difference.

Through a partnership with World Teacher Aid, every new funnel launched inside the ClickFunnels community triggers a $1 donation toward building schools in Africa. One funnel at a time, the community is helping build classrooms and change lives.

But it doesn’t stop there.

ClickFunnels is also deeply involved with Operation Underground Railroad, a non-profit that rescues children from human trafficking around the world.

The team has supported the mission by creating a documentary and building a dedicated sales funnel to help raise awareness and funding.

For Russell, giving back isn’t a side project; it’s a way of life.

The ClickFunnels Story: How a Funnel Became a Movement

In 2014, Russell Brunson had a bold vision: to help entrepreneurs launch and grow their businesses using sales funnels, without needing to hire expensive developers or wrestle with complicated tech.

He believed every entrepreneur deserved a simple way to sell online.

So he teamed up with Todd Dickerson, a brilliant developer, and together they created the tool they wished existed, ClickFunnels. They founded ClickFunnels under Etison LLC and with zero venture capital.

Launched in October 2014, ClickFunnels quickly became a game-changer, making it possible to build high-converting funnels with zero coding skills. Just drag, drop, tweak, and launch.

Inside, users could:

• Build complete funnels with a visual editor
• Create landing pages, sales pages, and checkouts
• Split test everything
• Accept payments
• Run email campaigns
• Even manage affiliates — all under one roof

Entrepreneurs loved it. Word spread fast. And the market responded. Fast.

By 2019, ClickFunnels had grown into one of the fastest-growing, privately-owned SaaS companies in North America, with over $100 million in annual revenue and more than 100,000 paying customers.

And it didn’t stop there.

By 2023, ClickFunnels had surpassed $265 million in annual revenue and served over 150,000 users, solidifying its position as the go-to tool for online sales in Russell Brunson style.

But here’s what made ClickFunnels special: it wasn’t just software. It became a movement. A global tribe of creators, coaches, experts, and side hustlers — all using funnels to share their message and build real businesses online.

Russell didn’t just give people tools. He gave them a way to win.

Cracking the Code: How Russell Made ClickFunnels Profitable

At launch, Russell Brunson leaned on his existing audience, the email list and loyal followers he’d built over the years as a marketer, to get ClickFunnels off the ground.

That part was easy.

But reaching new people? That was the real challenge.

Initially, he tried running Facebook ads directly to a free trial of ClickFunnels. But here’s the problem, it cost about $120 to get a single trial user, with no guarantee that they’d ever upgrade to a paid plan. It was a gamble, and honestly, a losing one.

So Russell pivoted.

Instead of paying for free users, he used what marketers call a break-even funnel. The idea? Don’t just buy leads, sell something on the front end to cover ad costs, then profit on the backend.

He began promoting his book, DotCom Secrets, using Facebook ads. The book sold for around $12, but thanks to Russell Brunson’s expertly crafted funnel, the average customer spent $32 after going through the upsells.

That shift changed everything.

By selling a book first, instead of pitching software, Russell was making money while growing his list. And naturally, anyone who read DotCom Secrets would realize they needed a tool to build their funnels.

Enter: ClickFunnels.

The result? ClickFunnels became wildly profitable, fast. And this innovative, strategic approach made it the tool for anyone serious about selling online.

Add to that a legendary ClickFunnels affiliate program that rewarded top promoters with cars, cash, and masterminds, and ClickFunnels didn’t just grow, it exploded.

Today, it’s still one of the fastest-growing, bootstrapped software companies in the world. All because Russell understood that the funnel wasn’t just the product, it was the strategy.

The Two Comma Club: Million-Dollar Funnels and a Movement

One of Russell Brunson’s most brilliant moves was creating the Two Comma Club.

What is it?

It’s a prestigious award given to entrepreneurs who’ve made at least $1,000,000 using a single ClickFunnels funnel. Just one funnel. One million dollars. Two commas.

And in the world of selling online, that’s legendary status.

Scroll through Facebook or attend a marketing event, and you’ll see it, people proudly posing with their Two Comma Club plaques, sharing their stories, and inspiring thousands more to chase their version of funnel freedom.

But this isn’t just about ego or status. The award created a culture, a movement of builders, creators, and doers pushing for more. It made million-dollar funnels feel not just possible, but expected.

So far, over 2,000 ClickFunnels users have earned their spot in the Two Comma Club, and it’s still growing.

This simple, brilliant idea recognized success and fueled it.

Russell Brunson Books: A Funnel Library for Marketers

Russell Brunson has written five powerhouse books that have helped millions build and scale online businesses.

He has also released shorter guides, such as Funnel Cookbook, 101 Split Test Winners, and Lead Funnels, which are quick and practical resources for anyone serious about funnels and conversions.

Here’s a look at his books:

Book #1: Dotcom Secrets – The Blueprint for Online Growth

Initially released in 2015, DotCom Secrets is Russell Brunson’s go-to playbook for fixing funnels, boosting conversions, and driving traffic that buys.

With proven scripts, frameworks, and strategies from tens of thousands of split tests, this book has sold over 250,000 copies and is now a USA Today and Amazon Best Seller.

Grab it for free, cover shipping, and start turning your funnel into your most profitable asset.

Book #2: Expert Secrets Book

Expert Secrets is the follow-up to DotCom Secrets, and it picks up where the first book leaves off. Expert Secrets shows you how to turn your knowledge into a business by building a following, telling your story, and selling with confidence.

It’s packed with frameworks to craft your message, attract the right people, and lead a movement.

With over 225,000 copies sold, this bestseller is part of Russell’s free + shipping offer, and it’s a must if you’re ready to turn your expertise into income.

Book #3: Traffic Secrets Book

Traffic Secrets teaches you how to get consistent, qualified traffic, without chasing trends or relying on luck.

Inside, Russell shares timeless strategies to attract your dream customers using social media, SEO, email, and more.

It’s a New York Times Bestseller with over 150,000 copies sold, and available as part of his free + shipping book offer.

Book #4: Unlock The Secrets

Unlock The Secrets is the workbook that ties all of Russell’s core books together, helping you apply the strategies from DotCom, Expert, and Traffic Secrets step by step.

It’s packed with exercises, frameworks, and real-world applications to turn what you’ve learned into results.

If you want to build fast and build right, this is your guide.

Book #5: Network Marketing Secrets Book

This book covers the hidden strategy to develop your network marketing team so you only have to talk to people who are so super interested in what you are selling. They really raise their hands and ask you to register them.

Network Marketing Secrets book is also free and all you have to pay is the shipping cost.

The book also comes with easy-to-understand diagrams and explanations to help everyone marketer to get his or her funnel in hours instead of weeks.

Russell Brunson Courses

Below are some courses which are currently tied to Russell Brunson’s name:

Course #1: One Funnel Away Challenge

You might be familiar with the popular and life-changing One Funnel Away Challenge 30 days coaching and training course. If not then you must have been missing a lot!

This is the best and cheapest online marketing training course + coaching I’ve ever taken and it is responsible for most of my successes as an online entrepreneur.

You will directly from Russell and two of his coaches how properly build converting funnels, structure your offers, and market them to the right audience.

Here is a detailed review of the OFA Challenge and how it changed my business.

Course #2: Perfect Webinar Secrets Training

The Perfect Webinar Secrets is Training is a special training on how to craft and do a converting webinar slide for any of your products and services. But this offer can’t be found anywhere as a standalone product.

This course comes as an upsell inside the perfect webinar scripts funnel. The perfect webinar script is a script by Russell Brunson on how to structure your webinar.

Course #3: Funnel Builder Secrets

This doesn’t come only as a course but as an all-in-one package by Russell Brunson that provides you with tons of training on funnels, traffic, offers, software, and 6-12 months of free ClickFunnels subscription.

The Funnel Builder Secrets package is one of the highest ticket offers sold by Russell and it’s highly valuable.

Although, you can get only the course videos as part of the free training inside of FunnelFlix – free for every ClickFunnels user.

Course #4: 10X Secrets Masterclass

This course was released by Russell Brunson after making over $3 million in Grant Cardone’s 10X Growth Conference within 90 minutes on stage.

In this course, Russell Brunson teaches the step-by-step process of how you can do the same. He shares the exact strategies and scripts you can use to sell about anything online and most importantly at any stage.

Note: The 10X Secrets Masterclass is currently not available to be purchased as a standalone training, but it is available as an upsell after the purchase of the Perfect Webinar Secrets Training.

The Last Secret: Russell’s Boldest Move Yet

When you think Russell Brunson has shown us all his cards… he drops something like The Last Secret.

This isn’t just another funnel strategy. It’s a done-for-you, plug-and-play white-label SaaS empire in a box. No tech headaches. No product creation. Just pure opportunity for anyone ready to sell software under their name and keep 100% of the profits.

With The Last Secret, you get instant access to proven tools like:

• Doodly and Toonly (for video creation)
• Voomly (video hosting)
• GERU (funnel simulation)
• And even a full-blown branded eCommerce platform

Plus, Russell bundles it all with the exact funnels, email sequences, and onboarding flows you need to start selling immediately.

This isn’t about theory. It’s about leverage.

And if you’ve ever dreamed of running your own SaaS brand without writing a single line of code, this is it.

Curious? I broke it all down, what’s inside, who it’s for, and whether it’s worth your time.

Read my full review of The Last Secret here.

Russell Brunson’s Business Empire: More Than Just Funnels

When people hear “Russell Brunson,” most instantly think of ClickFunnels.

And fair, it’s his biggest hit. But what most don’t realize? ClickFunnels is just one piece of a much bigger puzzle.

Over the years, Russell has quietly built an entire business ecosystem, a stack of brands, tools, and ventures that all work together to support one mission:

Help entrepreneurs grow fast, sell smarter, and serve people at scale.

Here’s a peek inside the machine:

ClickFunnels

This is the mothership.

With over 2,000 Two Comma Club winners, hundreds of millions in revenue, and a cult-like community, ClickFunnels didn’t just change how people sell, it changed the entire game.

And Russell built it all without a single dollar of VC funding.

Magnetic Brands & Tools

But he didn’t stop there.

Russell owns or co-owns a full lineup of niche brands that hit different corners of the entrepreneurial journey:

• Marketing Secrets — his signature podcast + content hub
• Secrets of Success — peak performance and mindset training
• Magnetic Marketing — classic direct response revival
• Understand.me — personality-driven branding tool
• LadyBoss — health and fitness with a marketing twist
• Voomly — powerful video hosting
• Unfair Advantage — strategic edge training
• Naked AF Drinks and even Book of Mormon Secrets — because yes, he goes wide too

Every product or platform has a clear role; help creators build faster, sell better, and become impossible to ignore.

The Genius Behind It All

What makes this whole thing work? It’s not just funnels.

Russell can see the gaps, build tools people need, and wrap it all in world-class marketing. Books, SaaS, coaching, physical products — he’s scaled it all from the same playbook.

If ClickFunnels is the engine…

These other brands are the fuel, the map, and the megaphone.

Russell Brunson Events

Outside launching his software to help every marketer make maximum sales and increase conversion rate, and the launching of numerous free books, Russell Brunson also hosts live events every year where every marketer comes under one bet to learn how they can scale their businesses.

The Selling Online Challenge

Russell Brunson’s Selling Online Challenge is a 3-day live event designed to help you stop selling one-on-one and start selling to a large audience.

Using his Perfect Webinar framework, Russell teaches how to craft a message that scales, converts, and sells on autopilot. It’s the same strategy that’s made him over $1 billion online.

For just around $100, you get live training, actionable steps, and the mindset shift you need to start selling like a pro.

If you have something to sell, this is how you sell it right.

Funnel Hacking Live

Funnel Hacking Live, which was launched shortly after ClickFunnels was founded. It is an annual event hosted by the same group of marketers. It’s an event with a duration of 4 days.

The annual event hosts about 4,500 participants and includes 20+ speakers which also include Russell Brunson on how to start and scale an online business.

Note: This event was retired in February 2025. The event held in February 2025 would be the last.

Russell Brunson’s Net Worth: What’s the Funnel King Worth?

With a software empire, bestselling books, high-ticket coaching, sold-out events, and digital products flying off the shelves, it’s no wonder people are asking:

What’s Russell Brunson’s net worth?

Fair question.

Before ClickFunnels ever existed, Russell was already a millionaire. He’d been crushing it in affiliate marketing, launching info products, and even won a Ferrari for generating over $1.5 million in sales for a network marketing company.

Then came ClickFunnels, and the game changed.

Since its launch, ClickFunnels has generated an estimated $20M to $40M in annual net profit, making it the crown jewel of Russell’s empire.

Add to that:

• Over $1 million in book sales
• An Inner Circle coaching program generating $4M+ in profit over six years
• Multiple 7-figure launches and partnerships

And, yes, it’s safe to say the man isn’t hurting for money.

Conservatively, Russell Brunson’s net worth is estimated at over $40 million. And if you’ve ever seen his impact across the marketing world, you’d probably say… that’s just the beginning.

Russell Brunson Criticisms and Controversies

Like any public figure who’s made waves in business, Russell Brunson hasn’t escaped criticism.

Some people have criticized his marketing tactics, including the use of urgency timers, bold claims, and aggressive upsells, saying they feel exaggerated or pushy.

Others have raised eyebrows at his early ties to multi-level marketing (MLM) companies, which tend to spark debate no matter who’s involved.

And sure, terms like “get rich quick” have been thrown around, especially by critics who don’t understand funnels, direct response, or how fast digital business can scale when done right.

But here’s the thing…

Russell Brunson hasn’t just built a brand, he’s helped tens of thousands of people build theirs. Over time, he has made an effort to be more transparent, more ethical, and more focused on long-term success, rather than short-term hype.

Are all the criticisms fair? Not always. But that’s the cost of being visible, successful, and leading a movement.

What matters most? Results. His frameworks have made me real money and taught me how to sell with confidence.

You don’t have to agree with everything he does, but if you’re serious about learning how to market, he’s one of the best to learn from.

Russell Brunson On Social Media

So far, we’ve been able to cover almost everything there is to know about Russell.

So, in this section, we are going to take a look at the numbers of his social media life and follower counts.

Russell Brunson Facebook Groups

So far there are only two awesome groups created by Russell Brunson. the first one is the official ClickFunnels group which contains close to 300k online entrepreneurs and funnel hackers.

While the second one is the ClickFunnels Avengers groups for affiliate marketing. Being one of the best affiliate marketing groups in the world.

Russell Brunson Facebook

Russell has been able to amass a handful of good followers on his ClickFunnels Facebook page with over 442k followers and growing.

Russell Brunson Instagram

This is where he shares lots of visual content in the form of marketing quotes and motivational stuff on the photo-sharing platform.

Russell has equally been able to utilize the power of Instagram well also. Pulling in over 1,400,000 followers on his page on Instagram when this was written.

=>> Follow Russell on Insta

Russell Brunson Pinterest

On his Pinterest account, Russell Brunson has been able to also pull in about 13k+ followers at the time of writing this.

Russell Brunson LinkedIn

Russell has been engaging the power and influence of LinkedIn for his businesses for the past five years of marketing and as a result, has been able to pull in numerous connections.

He has almost 95,000 followers on LinkedIn.

Russell Brunson YouTube

Russell also commands a huge presence on YouTube as he has over 397,000+ followers on the platform streaming his marketing as well as educative videos.

=>> Check out Russell’s YouTube channel

Russell Brunson Twitter

On his Twitter handle, Russell has about 111,000+ followers as at the time of making this post.

In all of Russell Brunson’s Social media handles, he has been able to pull in over a million followers, gaining from his widespread knowledge.

Russell Brunson Blog

This is not a social media handle; however, this Russell Brunson review won’t be complete without talking about his own personal blog where he dishes out the good stuff for free.

The official Russell Brunson blog is marketingsecrets.com.

Russell Brunson Podcast

Russell Brunson’s main podcast is the marketing secrets podcast.

This is the main Russell’s podcast where he shares weekly marketing strategies for free. You can subscribe and start listening to Apple Podcasts, Google Play, Spotify, YouTube, and Stitcher.

You can also access and download his podcast episodes from his blog address above.

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