In this detailed comparison article – we’re going to put ClickFunnels and ConvertKit to the test.

We shall compare both awesome marketing platforms to each other to see which of them is really the best.

Not just that.

After going through this ClickFunnels vs ConvertKit review guide – you’ll finally able to see the ideal software to use in your business in terms of:

  • Building landing pages
  • Performing email marketing and doing follow-ups
  • Doing webinars
  • Managing affiliates
  • Hosting your membership site (for course creators)
  • Selling any type of products
  • Advanced tracking and reporting

Before you proceed, you’ll agree with me when I say that there are plenty of marketing tools online.

NOT one dozen, NOT two or three dozen.

We are talking about hundreds and thousands of marketing tools for various tasks and marketing campaigns.

However, finding the best one in that deep sea to suit our marketing needs could be quite cumbersome.

If you’re struggling to pick between ClickFunnels and ConvertKit for your business, this article would give you some relief.

I bet!

In this ClickFunnels Vs ConvertKit review, we did a deep dive into both tools, reviewed their features and conclude by telling you the best pick.

Let’s take a look and see how these two marketing tools compare against each other and who we would crown the ultimate winner in the ClickFunnels Vs ConvertKit debate!


Overview of ConvertKit and ClickFunnels

Starting with their individual review and a little backstory…

What is ConvertKit?

ConvertKit email tool

ConvertKit is an email marketing tool built mainly for bloggers and online creators and is a new addition to the already crowded email marketing space.

The tool was created by Nathan Barry and it’s pretty easy to use and comes with some awesome features making it able to contest with the older email marketing giants.

With ConvertKit, you’ll be able to design sign-up forms, customize your email the way you want and at the same time organizing your subscribers the way you desire.

What is ClickFunnels?

ClickFunnels funnel creator and designer

On the other hand – ClickFunnels is an all-in-one solution that helps you build high converting sales funnels (with zero coding knowledge) and market your message to the world.

The software was built in 2014 by Russell Brunson and Todd Dickerson and they have the ultimate goal of helping entrepreneurs sell their products online using sales funnels.

With ClickFunnels, you are able to build:

  • Sales pages
  • Squeeze pages
  • Landing pages
  • Membership sites
  • Affiliate centers
  • Webinar pages/funnels
  • Checkout pages
  • And a whole lot MORE!

If you’re an entrepreneur, ClickFunnels is well suited for you and will greatly help you in building sales pages for acquiring traffic, generating leads, making sales, and having brand loyalists.


Core Features – ClickFunnels vs ConvertKit

Let’s take an inside look at the core features of both tools and see what makes them work for you and business!

ConvertKit Features 

#1: Email Segmentation

ConvertKit has a tag-based system, which helps you manage email subscribers and automation.

This feature simply lets you apply tags to your email subscribers for targeted campaigns based on their behaviors.

Also, you can merge tags and with the new ConvertKit WordPress plugin, you can track website visitors (WordPress users only) and apply tags based on their interaction with your website.

#2: Email Marketing Automation

This is one feature almost everyone looks out for in an email marketing tool.

For email marketing automation, ConvertKit gives you an automation manager with a rules builder system.

They have a visual workflow builder which is really fast and helps you set and manage your simple yet effective automation.

#3: Split A/B Testing

ConvertKit doesn’t offer impressive tools for A/B testing for best results on email campaigns.

The only split-testing capability you get it sot test different subject lines when you send single emails broadcast.

If A/B testing is a critical part of your campaigns, then I believe you should stay away from ConvertKit.

#4: Email Form Building

ConverKit form buidler

ConvertKit allows you to build different form types like inline, modal and slide-in forms for your website.

You’ll get little customization options with the form builder and the design is pretty basic. Plus, you could build entire landing pages.

#5: Email Templates

ConvertKit provides you with email templates, about 5 of them actually with a pretty much basic look and feel in terms of email design and customization.

Alternatively, there is an option for building your own email templates with HTML and CSS in your account settings.

This is a good choice if you have some coding knowledge or you have the budget to hire someone to do it for you.

#6: Integrations

About connecting with your favorite, third-party tools, ConvertKit supports some integrations, a little less than most other email marketing tools,

More importantly, you can integrate with Zapier which would let’s gives you access to hundreds of other possible integrations.)

#7: Tracking & Reporting

To dig into the numbers of your email campaigns and know how well your email marketing game is fairing, ConvertKit offers some tracking and reporting tools for you.

The tool has a dashboard that displays your email list growth, subscriber’s entry point and a little more.

#8: Customer Support

The support ConvertKit offers to customers would impress you. They have a live chat support time (which is one click away on their website) and claim to have an average email response time of 1 hour, 14 mins.

They even send out an awesome, personalized welcome video in their welcome email to new members shortly after signing up.

On community, ConvertKit has a dedicated Slack channel and various community Facebook groups for external community-based support.

In summary, ConvertKit takes customer support very seriously with various support channels and you’ll surely not be alone using the email marketing tool.

#9: Landing page builder

Are you also aware that you can build your landing pages for free on ConvertKit?

Of course, you can!

ConvertKit lets you build a landing page on its platform. Just as you might have guessed – you can’t really get the type of killer designs and templates you’d get on a dedicated landing page software.

However, if you’re new to the world of landing pages you can use ConvertKit’s editor test the waters.


ClickFunnels Features

#1: All-In-One Marketing Solution

To sell on the internet, you’ll need a website, email marketing tool, shopping cart software, webinar software, landing page builder and more.

But with ClickFunnels, you don’t have to WORRY about getting all that separately as the software provides an all-in-one solution for getting your offer and message to the world.

#2: Drag & Drop Page Builder

ClickFunnels comes with an intuitive drag-and-drop page builder that allows you to simply arrange page elements and build a highly converting sales funnel easy (and fast) with zero knowledge of code or design

Also, you’ll get proven-to-convert funnel templates inside that you can edit to taste and use.

#3: Allows You to Share Funnel

This is one unique feature of ClickFunnels. The software allows you to share your already built sales funnels with ANYONE.

Share funnel ClickFunnels

You can generate a share funnel link, send it to that person and have that person import it into his ClickFunnels account under the click of a button.

#4: A/B Split Testing

ClickFunnels allows you to test and compare two versions of your sales funnel against each other.

You’ll be able to determine which one performs BEST and make better marketing decisions with this A/B testing feature.

#5: Integrations

You can integrate ClickFunnels seamlessly with your various third-party tools to run your business smoothly.

Such categories of software and tools that ClickFunnels integrates with are:

Payment Gateways

  • Stripe
  • PayPal
  • Infusionsoft
  • ClickBank
  • Apple Pay
  • And more

Email Marketing Tools

  • AWeber
  • GetResponse
  • MadMimi
  • MailChimp
  • ActiveCampaign
  • Constant Contact
  • ConvertKit (itself! 😊)
  • Hubspot
  • Drip
  • Infusionsoft
  • SendLane
  • And more

SMTP Tools

  • Mandrill
  • Sendgrid
  • Mailgun
  • SparkPost

Webinar Tools

  • EverWebinar
  • GoToWebinar
  • WebinarJam
  • Zoom Webinar

Email Hosting Tools

  • Zoho
  • G-suite

#6: FunnelFlix (Marketing Training for Entrepreneurs)

FunnelFlix is a compilation of courses and training programs covering various topics such as sales, funnels, marketing, personal development, copywriting all in one place to grow your business.

It is a NEW addition to ClickFunnels and was reintroduced to the software in 2019.

The training sessions were created by Russell Brunson and some of the world’s TOP leading experts in various fields and you can think of FunnelFlix as the ‘Netflix for Entrepreneurs, Funnel Hackers, and Internet Marketers’.

#7: Bunch of related products and offers

Asides the core software itself, ClickFunnels has other sister tools, products, and books (DotCom Secrets, Expert Secrets & Network Marketing Secrets) all created by Russell Brunson.

Others include the One Funnel Away Challenge, Funnel Scripts, Traffic Secrets and many more.

#8: Amazing Support, Community & Cult-ure

The level of support, encouragement, help in the ClickFunnels ecosystem is incredible.

They have an official Facebook group which is FREE to join (even if you’re not a ClickFunnels user) and you can connect with super successful marketers over there.


Similarities – ConvertKit vs ClickFunnels

ClickFunnels and ConvertKit come with a variety of tools to help you succeed and here and there with some identical features in both marketing tools.

Let’s take a look:

#1: Email marketing

This is the obvious one.

ConvertKit happens to be a very popular email marketing autoresponder, and it does that perfectly well. ClickFunnels is also capable of handling your email marketing and automation needs.

You can as well build your list, send broadcasts, follow-ups and a few more on CF. But ConvertKit is quite better when it comes to email marketing.

#2: Landing pages

ClickFunnels and ConvertKit come with an intuitive drag-and-drop landing page builder which allows you to build landing pages that convert without any design or coding knowledge.

#3: Templates

Both ConvertKit and ClickFunnels provide a ton of well designed, responsive landing page templates to choose from. ClickFunnels comes with a LOT more with ConvertKit only having about 20.

#4: Form & Pop-up Builder

ClickFunnels and Convertkit both come with the ability to create custom forms and pop-ups (along with fully customizable templates) for collecting user data on your website or sales funnels.

#5: Integrations

Both tools allow you to integrate with third-party tools even though ClickFunnels integrates with a LOT more tools in various categories to entirely automate your business.

#6: Customer Support

Each software offers an amazing customer guide and assistance with a good level of software-based support and community-based support.


Differences – ClickFunnels vs ConvertKit

Both marketing solutions are also different in some way they work. Here’s what separates ClickFunnels from ConvertKit.

In fact, there are quite a lot of discrepancies.

Here are they:

#1: Software Type

While ConvertKit is essentially an email marketing tool used for managing email marketing and automation, basically, ClickFunnels offers much more.

ClickFunnels is an all-in-one business and marketing solution which has a sales funnel builder, email marketing tool (Follow up funnels), robust integrations, marketing training platform (FunnelFlix) and lots more.

#2: Sales Funnels Builder

ClickFunnels is suitable for building high-converting sales funnels to help grow your business while ConvertKit is simply an email marketing tool.

#3: A/B Testing

This feature on ConvertKit is pretty basic since you can only test the subject line of your email when you’re about to send it.

Not more really.

But on ClickFunnels, you’re able to test and compare two versions of your sales funnel and even page elements (buttons, color, fonts, etc.) against each other.

#4: Email marketing features/capabilities

ConvertKit has more sophisticated internal email marketing functionalities as a standalone tool. Apart from building lists and sending broadcasts and automating your emails…

ConvertKit has a nice visual automation builder that allows you to make automation rules that set up workflows driven by actions such as product purchases and segment your subscribers the way you want.

Although ClickFunnels has another feature called follow-up funnels, that of ConvertKit has more flexibility.

As it works easily with other marketing systems. Including ClickFunnels.

#5: Pricing

ClickFunnels has a higher price point (of course, owing to all the features they provide) starting from $97 per month for the ClickFunnels Startup Plan (no inbuilt email function, but you can integrate an email solution) and $297 per month for the ClickFunnels Platinum Plan (email solution with unlimited contacts).

Not forgetting, they have a FREE 14-day trial to check out the software.

On the other hand, ConvertKit would charge you based on the number of email subscribers you have.

They charge as low as $29 per month for 1,000 subscribers.

#6: Selling options

Since ClickFunnels is an all-in-one, it contains an internal checkout tool plus a few other features that make it easy for you to sell any type of products online.

Both physical and digital.

This is what ConvertKit can’t help you with.


Complete Pricing – ClickFunnels and ConvertKit

ConvertKit Pricing

With no FREE forever plan available, ConvertKit is priced based on the number of subscribers you have in your email list.

Here’s a rundown of how much you’ll need to shell out monthly to use ConvertKit for email marketing.

ConvertKit Pricing plan

  • Free Plan: No
  • 1,000 subscribers $29 per month
  • 10,000 subscribers: $119 per month
  • 25,000 subscribers: $199 per month
  • 50,000 subscribers: $379 per month
  • 100,000 subscribers: $679 per month

ClickFunnels Pricing

ClickFunnels has TWO pricing plans for you to choose from. Before that, you’ll get a 14-days FREE trial to test it completely and see it is a GREAT fit for creating your sales funnel and growing your business.

ClickFunnels Pricing table

ClickFunnels Startup Plan

This pricing plan goes for $97/month and comes with the following features:

  • 20 Funnels
  • 100 pages
  • 20,000 monthly visitors
  • 1 User
  • 3 Payment Gateways
  • Share Funnels
  • 3 Custom Domains
  • A/B split testing
  • Chat support
  • Funnel Hacker forum
  • FunnelFlix (Limited Access)
  • Sales funnels
  • Webinar funnels
  • Membership funnels
  • Order, Upsell and Downsell pages

ClickFunnels Platinum Plan

The second ClickFunnels pricing plan formerly called the ClickFunnels Etison Suite plan goes for $297/month.

  • Unlimited Funnels
  • Unlimited Pages
  • Unlimited Visitors
  • 3 Users
  • 9 Payment Gateway
  • Share Funnel
  • 9 Custom Domains
  • Unlimited Follow-Up Funnels
  • Priority Chat Support
  • Weekly Peer Review Hackathons
  • FunnelFlix (Full Access)

Also, If you’re settled and want to stick with ClickFunnels for a long time, they have a discounted long term pricing plan called Funnel Builder Secrets

Funnel Builder Secrets Pricing plan offers you 6-12 months of ClickFunnels Platinum plan along with complementary training and resources on how to get the most out of ClickFunnels plus succeeding with funnels in general.


Which Should You Use?

ClickFunnels and ConvertKit are both incredible marketing tools with overlapping features useful for your business.

However, I believe they are meant for different audiences and purposes.

ConvertKit is an email marketing and automation tool that helps creators and bloggers essentially to nurture their email audiences and turn them into customers.

ClickFunnels, on the other hand, is an all-in-one marketing solution and sales funnel builder essentially to help you make sales and grow your business.

However, ClickFunnels comes with a LOT more features and abilities than ConvertKit and is, therefore, our BEST pick and winner in this ClickFunnels Vs ConvertKit debate.

Click Here To Try ClickFunnels FREE 14 days!

Can I integrate both ClickFunnels and ConvertKit into my business?

Heck yes!

In fact, both can still side-by especially if you don’t want your list maintained within ClickFunnels.

All you need to do is integrate ConvertKit into your ClickFunnels account.

What then happens is that when your customers or subscribers submit their email from your ClickFunnels built landing pages, opt-in pages, membership pages, etc – automatically they’ll be moved into the list you created on your ConvertKit account.

If you have a sequence set up already – it’ll begin the automation asap. All at the backend.

Personally, I’m on the ClickFunnels Startup plan of $97 which doesn’t come with the email automation and marketing feature – so I integrated my AWeber account.

Not hard.

In summary, I won’t really call this ClickFunnels vs ConvertKit post an apple to apple comparison.

They are both great tools and I can’t recommend them enough to grow your business depending on your use case.

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