ClickFunnels For eCommerce (Funnel Templates & Examples)

ClickFunnels is the most popular sales funnel-building software globally, taking almost 55% of the market share.

(source: sales funnel stats)

And using ClickFunnels for eCommerce can be challenging.

It takes much mastery, practice, patience, and marketing prowess. To dominate your market, stand out, and make some crazy ton of sales in your eCommerce business.

Don’t be scared.

Because you’re in the right place.

In this article, you’ll learn how ClickFunnels for eCommerce works, get great examples and tips and access a few of the best DFY eCommerce funnel templates to explode your sales.

What is an eCommerce Sales Funnel and How Does it Work?

An eCommerce sales funnel represents a potential customer’s path, from discovering your product to purchasing it and becoming loyal. The objective of this funnel is to guide as many visitors as possible through each stage and towards making a purchase.

A typical sales funnel depicts a customer’s journey to become a customer, from the awareness stage to the conversion stage.

The ultimate goal of an e-commerce funnel is to ensure that every visitor who steps into it is taken or nurtured to the buying phase.

In general, sales funnels follow the AIDA model, which consists of four stages:

• Awareness: Prospects become acquainted with your brand and products at this stage. Your objective is to capture their attention.
• Interest: Once you have piqued their awareness, maintain their interest and enthusiasm for your offerings.
• Desire: During the desire stage, emphasize how your products can solve their problems, focusing on benefits rather than features.
• Action: Your ultimate goal is to encourage prospects to complete their orders and convert them into customers.

Another way to break the sales funnel down is by using the ToFu, MoFu, and BoFu models:

• Top of the funnel (ToFu): Target audience

At the top of the funnel, you’re aiming to attract a broad audience who may be interested in your e-commerce products. This could involve running social media ads or creating content that appeals to people within your target demographic, even if they’re not actively looking to make a purchase.

For example, if you sell custom sneakers, you might create content about sneaker fashion trends to attract the attention of fashion-conscious individuals.

• Middle of the funnel (MoFu): Potential customers

In the middle of the funnel, you’re engaging with potential customers who have shown some interest in your products.

These individuals may have visited your website, signed up for your newsletter, or engaged with your social media posts. To nurture them further, you can send personalized emails, offer discounts, or provide additional information about your products to encourage them to purchase.

• Bottom of the funnel (BoFu): New and existing customers

At the bottom of the e-commerce funnel, your focus shifts to converting potential customers into paying customers and retaining them for repeat purchases.

This involves guiding them through the checkout process and providing excellent customer service. For existing customers, you can encourage repeat purchases through loyalty programs, exclusive deals, and personalized recommendations.

How Does ClickFunnels Work for eCommerce Businesses?

Unlike Amazon, Shopify, WooCommerce, or the dropshipping style of selling and marketing – it’s different from ClickFunnels.

Let’s look into it.

The Traditional Way:

Normally, eCommerce entrepreneurs look to generate sales by driving website traffic in hopes that potential customers will purchase products from the homepage, product menu, or category pages.

The website typically displays various products and navigation menus, guiding visitors throughout the platform.

Although this method is not entirely flawed, it fails to engage visitors effectively, transform them into leads, or encourage them to continue up the value ladder.

Moreover, such a setup lacks opportunities for nurturing and following up with customers after they exit, resulting in lost customers.

It is quite bad!

You’re spending to acquire on the front end and losing on the back end.

The New Way (The Funnel Way)

By utilizing ClickFunnels for eCommerce, businesses can transition from traditional methods to a more dynamic, powerful, and high-converting sales funnel approach.

Instead of sending potential customers to competitor websites (Amazon) or a traditional eCommerce platform (Shopify, etc.), ClickFunnels lets you direct them straight into a custom-designed sales funnel.

The ClickFunnels sales funnel provides several advantages for eCommerce businesses:

• Email Collection: Offer a free incentive to gather customers’ email addresses.
• Low-Cost Front-end Offer: Present customers with a low-cost, low-risk initial offer.
• Upselling and Downselling: Increase the average order value through strategic upsells or downsells.
• Customer Retention: Encourage returning customers with lifetime-value driving back-end offers.

In addition, non-converting customers can be nurtured and followed up with, allowing you to build relationships and increase future sales.

The ClickFunnels process is centered around understanding your customers’ pain points and addressing them directly.

This method helps guide your customers through the awareness stage and toward the checkout process using the following:

• Social Proof: Incorporate reviews and ratings for added credibility.
• Free or Break-even Offers: Introduce low-cost offers to upsell at a later stage.
• Relevant Calls-to-Action: Provide CTAs beyond “buy now” or “opt-in.”
• Engaging Copy: Craft compelling product descriptions and informational content.

How to Utilize ClickFunnels for e-Commerce

Building your eCommerce or product sales funnel with ClickFunnels is straightforward.

You can choose from the prebuilt ClickFunnels eCommerce template I will share later in this guide, or follow the steps below to create your eCommerce funnel.

Step 1: Sign in to Your ClickFunnels Account and Choose a Sales Funnel

Begin by logging into your ClickFunnels account and selecting the appropriate eCommerce funnel type for your needs.

This process will involve collecting email addresses from potential customers to build your mailing list.

Step 2: Select Your Preferred Ecommerce Page Design

Browse the extensive collection of pre-designed funnel templates to find one that suits your eCommerce website.

These templates are available within the ClickFunnels library for your convenience.

Step 3: Edit and Personalize Your Ecommerce Page

Utilize the powerful Etison drag-and-drop style editor to make the necessary adjustments to your chosen eCommerce funnel. Add or reorder branding elements such as your logo, colors, images, videos, and text to create a customized experience.

Step 4: Set up Automation and Configure Emails

Leverage ClickFunnels’ follow-up funnels feature to automate your email messaging and send targeted content to prospects at the right time. With automation, your sales process continues uninterrupted, even in your absence.

Step 5: Launch Your Funnel and Attract Traffic

An eCommerce funnel is useless without traffic.

As the business owner, it’s your responsibility to drive traffic to your online store. While a comprehensive guide on generating traffic is beyond the scope of this guide, here are some popular methods to consider:

• Content marketing through blog posts and YouTube videos
• Utilizing Facebook and Instagram ads
• Taking advantage of Google and Bing ads

For more insights on attracting your target audience, consider reading Russell’s Traffic Secrets book, which offers valuable tips on filling your eCommerce funnel with your ideal customers.

ClickFunnels e-Commerce Funnel Templates

ClickFunnels eCommerce Funnel Template#1: eCommerce Funnel Website

This funnel template is designed to create a comprehensive e-commerce website showcasing various products. It includes product listings, shopping cart functionality, secure checkout processes, and integration with payment gateways.

Funnel Download link: https://app.clickfunnels.com/funnels/7909153/share/5h23w5glmit1wli0

ClickFunnels eCommerce Funnel #2: Product funnel (physical product)

The product funnel for physical products is focused on selling a specific item or line of products.

It typically includes a landing page highlighting the product’s features, benefits, and unique selling points. The funnel guides visitors through the sales process, from capturing their interest to completing the purchase.

Funnel Download link: https://app.clickfunnels.com/funnels/7909118/share/ivt57g9rovmy7tup

ClickFunnels eCommerce Funnel #3: Free plus shipping funnel

This funnel template offers a free product to customers, with the cost of shipping covered by the customer.

It’s a popular strategy for acquiring leads and customers, incentivizing individuals to take advantage of the free offer while covering the shipping costs.

The funnel typically includes a landing page promoting the free offer, a checkout process for collecting shipping information, and upsell opportunities to increase the average order value.

Funnel download link: https://app.clickfunnels.com/funnels/10032557/share/ueyrx8swwyl696lj

ClickFunnels eCommerce funnel #4: Best-selling book funnel

This funnel template is specifically tailored for authors or publishers looking to sell their books online.

It includes elements such as a landing page with book details, author bio, endorsements, and a checkout process for purchasing the book. The funnel may also incorporate upsells for related products or services, such as audiobook versions or companion guides

Funnel download link: https://app.clickfunnels.com/funnels/10032672/share/4tp9bqlf17ctvek1

Why ClickFunnels is a Valuable Tool for Your Ecommerce Business

As an all-in-one platform, ClickFunnels houses all the marketing resources and tools you need to market, sell, and profit from your e-commerce business.

Aside from making it ridiculously simple for any entrepreneur and product seller to build their marketing funnels in just minutes without needing to rely on a team of techies…

It comprises the following tools and functions:

1. Extensive Software Integrations

ClickFunnels offers numerous integrations with applications, ranging from payment gateways like Stripe, PayPal, and Authorize.net to email marketing services such as MailChimp, ActiveCampaign, and ConvertKit.

These integrations streamline your business processes and make it easier to manage your ecommerce store.

2. A Smooth Experience for Adding Products

ClickFunnels allows ecommerce entrepreneurs to add products, set prices, and process payments effortlessly.

With its built-in shopping cart system, no third-party tools are needed. Users can create digital products, send automated emails for access, and provide customers with a seamless experience.

3. Effective Automation and Follow-up Processes

ClickFunnels’ Follow-up funnel allows businesses to deliver targeted content based on each customer’s purchasing history and actions taken within the sales funnel. This personalized communication enhances customer relationships and trust.

4. Ready-to-Use Templates for Ecommerce

ClickFunnels offers various tested-and-proven templates, including sales funnels, product launch pages, and squeeze pages. By using the easy-to-customize templates, entrepreneurs save time and use proven conversion techniques.

5. Conduct Split Tests and Find Winning Strategies

ClickFunnels makes A/B testing easy, enabling users to optimize and refine various elements such as copy, headlines, buttons, images, and pages. Data-driven insights will ultimately lead to better conversion rates.

6. Comprehensive Sales Tracking

ClickFunnels’ dashboard provides detailed sales and conversion analytics.

Observe the growth of your business over time, identify leading traffic sources, and monitor the performance of multiple funnels. This valuable data can help refine your marketing strategies and boost your success.

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