ClickFunnels For eCommerce

ClickFunnels is the most popular sales funnel-building software in the world taking almost 55% of the market share. (source: sales funnel stats)

And using ClickFunnels for eCommerce is hard.

It takes quite a lot of mastery, practice, patience, and marketing prowess. To be able to dominate your market, stand out, and make some crazy ton of sales in your eCommerce business.

Don’t be scared.

Because you’re in the right place.

In this article, you’ll discover how ClickFunnels for eCommerce works. You’ll discover some great examples, tips and get a few DFY best eCommerce funnel templates to explode your sales.

Before then…

What is an eCommerce Sales Funnel and How Does it Work?

As a typical sales funnel depicts the journey a customer goes through to become a customer. From the awareness stage to the conversion stage.

An eCommerce sales funnel illustrates the route a stranger (or a cold prospect) takes to discover your product, make a purchase, and turn into a long-term customer.

The ultimate goal of an e-commerce funnel is to make sure every single visitor who steps into the funnel is taken or nurtured down to the buying phase of the funnel.

Making sure you carry as many potential customers as possible to the next stage.

Usually, sales funnels are broken down into four stages – via the AIDA Model:

  • Awareness:

The stage where prospects become familiar with your brand and what you offer. Your job here is to grab attention.

  • Interest:

You’ve set the hook with your awareness campaign. Next is to keep them interested and excited about your offer.

  • Desire:

The desire stage would be all about showing your prospects how your products can solve their problem. More on benefits and less on features here.

  • Action:

Getting your prospects to finally and successfully checkout their orders is the aim, right? To convert.

Another way to break the sales funnel down is by using the ToFu, MoFu, and BoFu way:

  • Top of the funnel (ToFu): Target audience
  • Middle of the funnel (MoFu): Potential customers
  • Bottom of the funnel (BoFu): New and existing customers
funnel stages

Whichever way works!

How Does ClickFunnels Works for eCommerce Business Owners?

click logo for live demo

Unlike Amazon, Shopify, or WooCommerce or the dropshipping style of selling and marketing – it’s different from ClickFunnels.

Let’s look into it.

The Normal way:

The traditional way (without a sales funnel) eCommerce entrepreneurs drive sales and revenue is that they send traffic to their website store in hopes that someone buys any of the products from the homepage, product menu, or categories pages.

They are shown varieties of product items. With menus to navigate around the entire eCommerce website.

While this isn’t totally a bad practice – the thing is, it’s NOT set up to entice visitors into turning into leads, climbing up your value ladder, and buying more.

No way to nurture and follow-up with them after the exit.

It is quite bad!

You’re basically spending to acquire on the front end. And losing on the backend.

Holes. Exits. Leaks.

The New way (The Funnel Way)

Now according to ClickFunnels for eCommerce case study…

Here is how you should use ClickFunnels in scaling and maximizing your eCommerce store conversions:

With the new way of marketing eCommerce products, you’ll still spend money on advertising.

But, instead of sending them to your competitors (Amazon) or a dead-end (e-commerce store built on Shopify, etc.) … you’ll send them directly into a dynamic, powerful, and high-converting sales funnel.

Built on ClickFunnels of course.

Why is the new way so much better?

Once a visitor enters your funnel, you can …

  • Collect their email with a free “bait” offer
  • Sell them on a low-cost and low-risk front-end offer
  • Increase average order value with an upsell or downsell middle offer
  • ​And keep them coming back for more with a lifetime-value driving back-end offer

Let me add mine:

Nurture and follow up on those who didn’t convert. Build relationships and sell more products in the future.

Like this:

The entire process is based on knowing your customers’ pain points. Addressing those pains head-on the first time they arrive.

And moving them from the awareness stage right through the checkout process with…

  • Social proof (e.g., reviews and ratings)
  • Free or break-even offers in order to upsell later
  • Relevant calls-to-action (CTA) that go beyond “buy no” or “opt-in”
  • Powerful copy in your product descriptions and within the educational content

Read more on ClickFunnels for e-commerce here.

How to use ClickFunnels for e-Commerce

Building your eCommerce or product sales funnel with ClickFunnels is a pretty straightforward process.

You can either choose from the prebuilt ClickFunnels eCommerce template I will share later in this post or follow the below steps in creating your eCommerce funnel.

Step #1. Login into your CF account and pick your sales to funnel

The first step is selecting the type of eCommerce funnel you want. Remember we’re collecting an email first.

ClickFunnels Build 1

Step #2. Pick Your Desired Ecommerce Page Design

Chose your design style from the hundreds of free funnel templates available in the ClickFunnels funnel template repository.

ClickFunnels templates

Step #3. Modify and Customize Your Ecommerce Page

With its powerful Etison drag and drop style editor you can customize your eCommerce funnel the way you want.

Add and re-arrange your branding elements: Your logo. Colors. Images. Videos. Texts etc.

Use Funnel Scripts to develop engaging headlines, sales pages, and overall funnel copy.

Step #4. Set up Your Automations and Configure Emails

With ClickFunnels’ follow-up funnels you create and automate your message to be sent out at the right time to the right prospects. Even without your presence sales would continue to flow.

That’s the power of automation.

In crafting your sales messages, Funnel Scripts still got you.

Watch this demo on how to use Funnel Scripts.

Step #5. Launch and Drive Traffic to Your

What use is your fancy looking eCommerce funnel if there are no traffic being driven to it?

I guess you know the answer to that…

ClickFunnels is just a tool. It has played its part. Now is your turn to play your part as the business owner. Traffic!!!

While it will take us a different post entirely on how to drive traffic to an eCommerce funnel. The idea of idea traffic generation still lies on what platform you’re crazy about:

  • Content marketing via blog posts and YouTube videos
  • Facebook ads and Instagram ads
  • Google ads and Bing ads

Grab Russell’s Traffic Secrets book on how to fill your eCommerce funnels with your dream customers.

That’s definitely a starting point!

ClickFunnels e-Commerce Funnel Templates

ClickFunnels eCommerce Funnel Template#1:

eCommerce Funnel Website

Funnel Download link:

ClickFunnels eCommerce Funnel #2:

Product funnel (physical product)

Funnel Download link:

ClickFunnels eCommerce Funnel #3:

Free plus shipping funnel

Funnel download link:

ClickFunnels eCommerce funnel #4:

Best selling book funnel

Funnel download link:

Why would ClickFunnels work for Your Ecommerce Business?

Being an all-in-one platform, ClickFunnels houses all of the marketing resources and tools you need to market, sell, and profit from your eCommerce.

Aside from making it ridiculously simple for any entrepreneur and product seller to build their own marketing funnels in just minutes without needing to rely on a team of techies…

It comprises of the below tools and functions:

#1. Wide range of software integrations

ClickFunnels is one out of a few of those marketing platforms that connect with a massive list of tools you’ll need to market your products better.

Selling and running a successful eCommerce enterprise requires the incorporation of other third-party apps with your ClickFunnels account.

Some of the popular ones include:

ClickFunnels payment gateways

  • Stripe
  • PayPal
  • Authorize net
  • JVZoo
  • NMI
  • Clickbank
  • InfusionSoft CRM
  • Ontraport
  • Recurly
  • WarriorPlus

These payment gateways make it easy to have various choices to receive payments for your eCommerce.

ClickFunnels email marketing integrations

Although ClickFunnels for eCommerce provides an inbuilt email marketing and automation system – you still have an option to integrate your favorite CRM and email service.


  • ActiveCampaign
  • GetResponse
  • ConvertKit
  • MailChimp
  • AWeber
  • Constant Contact
  • Drip
  • Ontraport
  • MadMimi
  • Market Hero
  • SendLane
  • Keap
  • HubSpot

Other integrations include:

  • Ecommerce platform integrations
  • Shipping integrations
  • SMS integrations
  • Calendar integrations
  • Membership integrations
  • Webinar integrations
  • WordPress integration
  • Notification and social proof integrations

#2. Adding your product is flawless

As an eCommerce seller, one core feature you should take to heart is the ability to add and create products without tech challenge.

ClickFunnels for eCommerce has a full shopping cart system, so you don’t need to piece together any 3rd party tools to sell your products or services online.

All included as part of your ClickFunnels sub.

ClickFunnels for eCommerce automatically adds your product information to your order form FOR you.

Then you can easily add your products, choose the price you want to sell them for, and be up and selling your product or service in minutes.

As for ClickFunnels for digital products…

Immediately a customer orders your digital product, their order will automatically unlock membership access for them.

Or you can send them directly to a thank-you page to download their digital product. Or automate an email to be sent for access. Whichever way.

#3. Huge Automation and Follow-up machine

You save staffing costs, become more productive, less workload, and more creative when you employ marketing automation into your business.

Aside the email marketing service – ClickFunnels features a very, very sophisticated, but yet simple to implement automation function.

Called the Follow-up funnel.

The Follow-up funnel allows businesses to deliver the right content, at the right time, to the right customers, in turn nurturing their trust for the brand.

In a nutshell, you speak directly to your customers based on:

  • Who they are
  • What they’ve purchased from you, and how recently
  • Where they came from
  • What actions they took inside your funnel

#4. Ready to go Templates for ECommerce

Not only eCommerce templates. But any type of template you can think of.

ClickFunnels has done the entire work of designing and providing you proven-to-convert funnel templates to make your product launch easier for you.

Here are some of the templates:

  • Sales Funnel Templates
  • Product Launch Funnel Templates
  • Squeeze Page Templates
  • Book Funnel Templates
  • Tripwire Funnel Templates
  • Membership Funnel Templates
  • Webinar Funnel Templates
  • Video Sales Letter Templates
  • eBook Funnel Templates
  • Thank-you page funnel templates

Inside of ClickFunnels, there are dozens of amazing templates that are scientifically proven to convert that you can use for free inside of your account.

You only need to decide what type of page you are trying to create, select it, and then start editing and customizing it.

With the powerful Etison editor.

The ClickFunnels Etison editor is responsible for handling the entire customization, design, and structuring of your eCommerce funnels and pages.

#5. Run Split Tests to Get Winners

It can also be called A/B split testing.

An essential part of conversion optimization where you compare several versions of a web page or funnels to discover the winner.

ClickFunnels inbuilt A/B split testing feature lets you as a product seller or business owner test to see which version of your funnel performs better.

You can split test your:

  • Copy
  • Headlines
  • Videos
  • Buttons
  • Images
  • Pages and other elements

#6. Track your sales

Not every sales funnel and landing page builder would be able to give you well-detailed statistics and data on your sales progress.

ClickFunnels for eCommerce isn’t that way.

With your ClickFunnels Dashboard, you can quickly see how well your funnels are performing.

You’ll be able to:

  • Get a visual chart of your funnels (compare opt-ins, page views, and sales for multiple funnels)
  • See how many people are joining your lists (You can see exactly where your leads are coming from)
  • Determine which funnels convert the best
  • See how your business grows over time (by weeks, months, year or all-time)

4 Action-step to Follow if you’re Looking to Use ClickFunnels for ECommerce

It’s sad to admit.

But the competition among eCommerce owners is fierce, and you’ll need to give your all to be successful.

Standing out from the crowd with your marketing efforts requires a unique approach and deep knowledge on how sales, advertising, and funnel psychology works.

The best possible route to effectively crush your competitors and drive a stupendous amount of sales is following the below steps:

Step #1. Grab DotCom Secrets Book

(Best book on growing businesses with the help of sales funnels)

This was the very first book that got me initiated into the world of sales funnels.

A must-read for any entrepreneur who desires to get the complete concept of how marketing with funnels works.

Master the science of funnel building to grow your company online with sales funnels with the help of Dotcom Secrets.

Dotcom secrets book

Get DotCom Secrets Book Here.

Step #2. Grab Traffic Secrets

(Best book to learn and master traffic generation)

The latest book by Russell Brunson on how to build and generate evergreen traffic strategies to fill your website and funnels with your dream customers.

Worry less on getting traffic to your eCommerce funnels.

Traffic secrets book copy

Get Traffic Secrets Book Here

Step #3. Grab the cheapest ClickFunnels Discount available

(Secrets Masterclass Workshop Bundle + 6 Months ClickFunnels Platinum)

The Secret Masterclass Workshop Bundle is the cheapest ClickFunnels package ever provided.

Comes popular paid ClickFunnels training courses. All for free!

It’s available for both new and old ClickFunnels subscribers. It comes with a free training/webinar presented by Russell Brunson.

Here what you get:

  • ClickFunnels: 6 Months Platinum Account ($297/mo)
  • Free One Funnel Away (costs $100)
  • Free Access to Funnelflix (aka Netflix of online marketing)
  • Free Virtual Daily Funnel Hack-A-Thon’s
  • Free 10x Secrets Mastery Program
  • Free Traffic Secrets/Ad Skills

You can read my ClickFunnels $97 vs $297 comparison to know the difference between the startup plan and the Platinum plan.

So Instead of paying $297 on per monthly basis (without the goodies) – it’ll be at $166 per month with the goodies.

Grab the WorkShop Bundle Here

Step #4. Get Funnel Scripts Lifetime offer

(Overcome copywriting challenges with this tool)

Writing copy is the hardest skill to learn, master, and apply in marketing.

As an entrepreneur, you need the help of a skillful copywriter in crafting your sales pages, ad copy, webinar slides, landing pages, product pages, subscription pages, emails, and blog posts to drive leads and sales.

Rare expertise that’s not easy to come by.

Well, the good news is the Funnel Scripts copywriting tool (review link)will allow you to create all the copy needed for your ClickFunnels pages, emails, slides, and every of your marketing writeups.

And you only pay a one-time fee to use this insane copy generator for life.

Funnel scripts

Get Funnel Scripts Lifetime Offer Here

Or watch the demo (on how it works) before getting full access.

Final Thoughts on Using ClickFunnels for ECommerce

Spreading the gospel about your business and what you offer is not an easy feat. It can be a huge challenge in the digital age.

However, ever since the transition of traditional marketing to selling online to selling with sales funnels – things have changed a lot.

For the better!

And ClickFunnels as a sales funnel software made things even more, and more painless for business owners to build funnels in record time without having to worry about some tricky setup processes nor plugging in tons of plugins together.

Get your free 14 days trial here for your eCommerce business

Or Get the discounted secret package for almost half the price here.

Have any questions on using ClickFunnels for eCommerce? Ask in the comments.

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