ClickFunnels Books

If you’re looking for ClickFunnels books marketed or written by Russell then you’ve landed in the right place.

Being a long-time follower of Russell Brunson and advocate of ClickFunnels for over half a decade, I can attest to the value of these books for anyone looking to up their marketing game.

While I haven’t read all of Russell’s sales funnel books (yet) – the ones I’ve read so far were worth the shipping cost I paid to acquire them.

Like Dotcom Secrets and Expert Secrets.

Whether you’re a seasoned veteran or just starting out, these books offer invaluable insights and strategies for optimizing your sales funnels and growing your business. From the fundamentals of funnel building to advanced marketing tactics, Brunson’s books provide a comprehensive guide to mastering the art of ClickFunnels.

Now let’s get into all of the books.

7 Best ClickFunnels Books You Should Read This Year

Starting with my favorite:

1. Dotcom Secrets

Best Sales Funnel Book 🏆
DotCom Secrets Book Free!

I've read Dotcom Secrets exactly four times since I bought it in 2018. Over the years, this sales funnel book has given me a comprehensive understanding of how to develop an effective web presence, acquire customers and increase leads using simple and complex funnels. If you're serious about getting better at online sales & marketing, get your hands on DotCom Secrets.

Get Free Copy of Dotcom Secrets Buy on Amazon

Dotcom Secrets was the first-ever ClickFunnels book I read. As far back as 2018.

If there’s one takeaway I got from this book on my first read it was the soap opera email sequence and the daily Seinfeld email method. Because then, I was battling on how to build an email list and what to send to new subscribers.

This book contains 28 secrets (of 4 sections) on using funnels to grow your company online.

From discovering your dream clients, attracting them, structuring your value ladder, taking them through your offers, and building and maintaining lasting relationships.

Finally building the funnels itself. And more.

Russell shares all of the processes, scripts, funnels, and frameworks he had been using for years and used himself to turn ClickFunnels into the #1 fastest-growing software company with gross revenues of over $50MM.

All inside of Dotcom Secrets.

If you’re new online or have been in the marketing world for a while, you’ll still find tons of actionable and applicable strategies on how to market and sell your products or services.

And also serves as a perfect roadmap to scale.

Having read it several times, I can’t recommend it enough.

Even if you don’t plan to read any other Russell’s book. It shouldn’t be Dotcom’s secrets.

You can head over to to order yours. It’s marketed as a free-plus-shipping offer.

You only pay $9.95 for shipping if you’re in the US. And $19.95 for international purchases.

2. Expert Secrets

Expert Secrets Book Free!

Reading Expert Secrets book showed me different ways how to build a movement of people whose lives I can change using sales funnels. Expert Secrets gave me the tools I needed to identify my ideal customers and then build profitable online business models. It'll teach you how to craft compelling messages, create relationships with potential customers and generate long-term loyalty that keeps people coming back.

Get Free Copy of Expert Secrets Buy on Amazon

A follow-up of Dotcom secrets. Expert Secrets.

Just as the name sounds. This is a practical playbook for becoming an expert in your field, finding your voice, creating a mass movement of raving fans, and sharing your knowledge with these people.

And making money in exchange for shared knowledge.

Practically, I’ve only read this book once and I enjoyed it.

While I’ve gotten some revelations from it, I’m yet to fully implement a lot of the teachings from this book. Unlike I’ve done with Dotcom secrets.

The reason is not farfetched: I haven’t built my own course yet or any kind of information product yet.

But still, it’s a great read.

Expert Secrets It’s all about creating your branding and building up a massive loyal audience to become a thought leader in your industry.

Helping your followers (in your niche of course) in solving their problems.

From my experience, this has to be the best book on building a loyal following for a number of reasons. First and foremost, the book provides a comprehensive framework for identifying and connecting with your ideal audience, allowing you to build a tribe of loyal followers who are passionate about your message or product.

This ClickFunnels book also offers practical strategies for creating engaging content, leveraging social media, and building a brand that resonates with your target market.

Oh, and yeah! Expert Secrets have been endorsed and showered tons of praise by top influencers. Like Tony Robbins, Robert Kiyosaki, and Dean Graziosi. Not to name but a few.

As Robert Kiyosaki wrote in the forward:

Expert Secrets is the map that will allow you to turn your specialized knowledge, talents, and abilities into a business that will work for you! This is one of the shortcuts of the new rich.

This ClickFunnels book comes in 5 sections with 22 secrets. From creating a mass movement by identifying your attractive character to building your funnel.

3. Traffic Secrets

Traffic Secrets Book Free!

What's the point of your sales funnel when you're struggling to drive quality traffic to it? I got my hands on the Traffic Secrets book when it was launched back in 2020 by Russell Brunson. It offers a comprehensive guide on how to increase funnel visitors, and engage them in order to turn them into customers quickly. This marketing sales funnel book has been instrumental in helping countless entrepreneurs around the world tap into the power of building massive amounts of targeted traffic.

Get Free Traffic Secrets Book Buy on Amazon

Simply put:

Traffic Secrets is Russell Brunson’s last published book (March 2020) that shows you how to get leads, prospects, and potential customers flowing into your sales funnel to pay for your goods and services.

Remember, Dotcom Secrets covers everything about building successful online businesses with sales funnels.

Expert Secrets covers the science behind building your brand, and business, creating a sales funnel, and selling your knowledge.

Now, the third book in the trilogy – Traffic Secrets – aims to help you attract quality traffic to your business.

You know, this is the fuel behind every successful online business. Traffic.

No traffic. No online business. No cash.

Russell Brunson Traffic Secrets book

You reading this ClickFunnels book list right now on my site is possible via traffic acquisition.

Let’s just agree to call the internet marketing business = TRAFFIC. Period.

Over the years, Russell being the brilliant marketer that he is has managed to attract millions and millions of converting traffic to his product funnels.

Over and over and over again.

The Traffic Secrets book is just like a brain dump of everything he learned and implemented in his numerous businesses.

The Traffic Secrets book is also a free plus shipping offer.

The shipping fee costs $9.95 if you’re in the US and $19.95 if you’re outside the US.

You also have the option to get the audiobook as an upsell in the Traffic Secrets book sales funnel. If you prefer swallowing your vegetables instead of chewing them. Haha

4. Copywriting Secrets

Copywriting secrets book

The fourth ClickFunnels book on my list is Copywriting Secrets book.

This isn’t a book written by Russell Brunson himself. But it’s being marketed by his company – Etison LLC.

Copywriting Secrets is a book by the copy guru – Jim Edwards. A big friend to Russell and ClickFunnels.

Yeah, he’s the guy behind Funnel Scripts (read about it here), and the free funnel headline generator for online business owners.

You going through this list of Russell Brunson books tells me that you know a lot (or a bit) about marketing and funnels, right?

And I can also guess you have an idea of the importance of copywriting in marketing and sales, correct?

Well, marketing is all about crafting words that compel and entices people to buy whatever you sell.

Words that convert.

Ever since I’ve been involved in marketing – if there’s one (very) hard skill I’ve noticed people struggle with:

It’s a copywriting skill.

Crazy enough, this is a skill that determines one’s success online. If you can’t craft an engaging sales letter and words. No sales for you.

Words/Copy is what triggers people to buy. Bad copy = Bad sales.

Copywriting Secrets reveals some simple copy formulas to help you write the perfect copy for your funnels and marketing campaigns. Emails, Ads, Webinars. You name it.

You know, one thing is attracting traffic. It is another thing (work) entirely convincing people to buy your products while on your page.

I can’t recommend this Copywriting book enough to anyone who wishes to develop or improve their copy skills and master the art of writing words that drive clicks, subscribers, sales, and ultimately more money in the bank.

As Russell puts it:

Copywriting is what made me rich… It has more impact on how much money you make with your company than anything else.

I can’t agree more.

Just like other ClickFunnels books, there’s also an audiobook available as the upsell inside the funnel.

Copywriting Secrets is marketed as free. As usual, however, you cover the shipping cost at $7.95 US, $14.95 intl.

5. Network Marketing Secrets

network marketing secrets

If you’ve read about my story, then you’ll see that I’ve tried close to a dozen money-making opportunities.

Network marketing happens to be one of them. I did it for various companies.

I fell short of the lame promises made by people who invited me into the business.

The interesting part?

During those days, we were taught to do the same – tell people they were gonna make loads of money by joining us. Including all the network marketing tricks involved.

Well, after participating in 3 MLM businesses I went back to struggling. Not until I stumbled into online marketing that I found my focus.

I think my network marketing story should relate to you if you’ve gotten involved with it in the past.

If I’m to get into such a business model once again. I won’t hesitate to get my hands on a ClickFunnels book like Network Marketing Secrets.

Network Marketing Secrets covers the strategies on how to do MLM the right way. Using sales funnel to build and grow your team of network marketers.

Without pissing family and friends off.

Basically, it gives you expert advice on how MLMers can duplicate traditional strategies in a digital setting.

You might be wondering…

  • What does Russell have to do with MLM?
  • Who is he to teach me network marketing?
  • How qualified is he?

Maybe you don’t know:

Russell Brunson has been a network marketer for a very long time. Even before he cofounded ClickFunnels.

In fact, he reached a top-ranking status in several network marketing companies, winning a Ferrari and generating 1.5 million leads in just six weeks.

I did an interview a few years ago with a friend who happens to be in the same MLM team as Russell’s former lead sales funnel expert – Steve Larsen. Where I found out more, about how involved Russell was (and probably is) in network marketing.

So, he definitely knows his onions when it comes to MLM.

If you have an interest in network marketing or already doing one, then this particular book provides an entry point for you to learn modern network marketing strategies.

6. Funnel Hackers Cookbook

ClickFunnels cookbook

The Funnel Hackers Cookbook is a book that provides instructions on how to create effective marketing funnels. It’s like a recipe book for cooking, but instead of cooking, it guides you through the process of building sales funnels for your business.

This ClickFunnels book includes information on the elements, pages, and core funnel types necessary to build a successful funnel. It also provides 22 popular funnel recipes that you can use in your business.

First, it provides a step-by-step guide on how to build effective sales funnels, which can help me increase my conversions and sales. Second, the funnel recipe saves you time and effort in creating your own funnels from scratch.

Beginners can get started with the Funnel Hackers Cookbook by obtaining a copy of the book, which is available in both digital and physical formats. The physical version can be ordered from the ClickFunnels website, and buyers only need to cover the shipping costs.

7. LeadFunnels Book

Lead funnels

ClickFunnels LeadFunnels books isn’t really a book, but rather an eBook with a collection or swipe file of hundreds of lead pages, squeeze pages, and thank you pages from the greatest marketers’ campaign that converts.

It is packed with 114 proven high-converting sales funnels that are guaranteed to generate leads and increase your conversion rates.

And the best part? You can get it for just $7.

Let me tell you why lead generation is so important. Your email list is the lifeblood of your business. It’s the one thing you truly own and have control over. That’s why having access to swipe files of high-converting funnels is a total game-changer.

So, what can you expect to find inside the Lead Funnels e-book?

Well, you’ll get a comprehensive overview of lead funnel history, strategy, and implementation. Plus, you’ll get swipe files for funnels and landing pages. All in all, it’s 172 pages of funnel goodness that will take your business to the next level. 

Final Thoughts

If I may ask:

Which of these great books are you starting with?

All of the books we highlighted in this post are amazing.

However, it all depends on which part of your business you need help with.

If you’re new to marketing with funnels or online marketing in general – start with Dotcom secrets. Take the audio upsell if you have limited time reading the physical copy.

If you have a plan on selling your knowledge. If you don’t know how to or are confused about what comes first – Expert Secrets is a place to begin.

Since marketing starts and ends with traffic. Who doesn’t need more traffic? We all do every single minute of the day.

It’s sad I see a lot of people skilled at building and designing cool-looking funnels for their businesses BUT they lack traffic skills.

For network marketers, Network Marketing Secrets got you.

Having a hard time coming up with your sales funnel sales copy from scratch and you want to get better at writing ads, emails, headlines, webinar scripts, etc?

Copywriting Secrets could be the solution you’ve been dying to have.

Lastly, there’s a workbook called Unlock The Secrets.

According to Russell Brunson:

If you have a new business idea, this workbook will help you flesh it out. If you have an existing business, Unlock the Secrets will ensure it’s set up correctly. 

And even if you think you know everything there is to know about funnels, this workbook will give you the golden nugget strategies to grow your company to the next level. 

When you’ve finished reading the Secrets trilogy (Dotcom Secrets, Expert Secrets, Traffic Secrets) and filled out this entire workbook, you will have a solid business plan, step-by-step strategies to implement it, and a new-found excitement to do the things necessary to move the needle forward in your life and in your business.

From this, we can be confident to say that the first 3 books were designed to work hand-in-hand with each other.

To get your hands on all of the 4 books (including Unlock The Secrets) you’ll have to go through either of the main book funnels, then you get an upsell offer (after the audiobook offer) to get the secret trilogy set.

The secret trilogy

Let’s take the Traffic Secrets book funnel as an example:

After ordering the book – you’ll be presented with the following upsell (which is optional to take on):

  • Traffic Secrets audiobook for $37 
  • Traffic Secrets live event for $97 
  • Box set containing Traffic secrets, Dotcom Secrets, Experts Secrets and Unlock the Secrets for $97
  • Funnel tracking software for $397

You can choose to reject the initial upsells and get the trilogy box set when you get there.

I hope you got value from this ClickFunnels book list.

Do let me know in the comments which of the books you’d be starting with.

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