If you’re looking for ClickFunnels books marketed or written by Russell then you’ve landed in the right place.

When it comes to funnels, traffic, copywriting, and marketing in general, ClickFunnels has been the ONLY marketing platform to have provided incredible free and cheap resources for all.


Free-plus-shipping book collections and lots more…

The ClickFunnels book collections alone are filled with priceless marketing teachings that really taught me tons of things I know and apply to my day-to-day marketing campaigns.

While I haven’t read all of Russell’s sales funnel books (yet) – the ones I’ve read so far were worth the shipping cost I paid to acquire them.

Like Dotcom Secrets and Expert Secrets.

Now let’s get into all of the books…

List of ClickFunnels Books You Should Read This Year

Starting with my favorite:

#1. Dotcom Secrets

Dotcom secrets book

Dotcom Secrets was the first-ever ClickFunnels book I read. As far back as 2018.

If there’s one takeaway I got from this book on my first read it was the soap opera email sequence and the daily Seinfeld email method.

Because then I was battling on how to build an email list and what to send to new subscribers.

This book contains 28 secrets (of 4 sections) on using funnels to grow your company online.

From discovering your dream clients, attracting them, structuring your value ladder, taking them through your offers, building and maintaining lasting relationships.

Finally building the funnels itself. And more.

You’ll find each of the secrets right on this page.

Russell shares all of the processes, scripts, funnels, and frameworks he had been using for years and used himself to turn ClickFunnels into the #1 fastest growing software company with gross revenue’s over $50MM.

All inside of Dotcom Secrets.

If you’re new online or have been into the marketing world for a while, you’ll still find tons of actionable and applicable strategies on how to market and sell your products or services.

And also serves as a perfect roadmap to scale.

Having read it several times, I can’t recommend it enough.

Even if you don’t plan reading any other Russell’s book. It shouldn’t be Dotcom secrets.

You can head over to dotcomsecrets.com to order yours. It’s marketed as a free-plus-shipping offer.

You only pay $9.95 for shipping if you’re the US. And $19.95 for international purchase.

#2. Expert Secrets

Expert secrets book

A follow-up of Dotcom secrets. Expert Secrets.

Just as the name sounds. This is a practical playbook for becoming an expert in your field, finding your voice, creating a mass movement of raving fans, and sharing your knowledge with these people.

And making money in exchange for shared knowledge.

Practically, I’ve only read this book once and I enjoyed it.

While I’ve gotten some revelations from it. I’m yet to fully implement a lot of the teachings from this book. Unlike I’ve done with Dotcom secrets.

The reason not farfetched: haven’t built my own course yet or any kind of information product yet.

But still, it’s a great read.

Expert Secrets It’s all about creating your branding and building up a massive loyal audience to become a thought leader in your industry.

Helping your followers (in your niche of course) in solving their problems.

Personally, I think this is the book version of the Knowledge Broker Blueprint. By Dean and Tony.

Oh, and yeah! Expert Secrets have been endorsed and showered tons of praises by top influencers. Like Tony Robbins, Robert Kiyosaki, Dean Graziosi. Not to name but a few.

As Robert Kiyosaki wrote in the forward:

Expert Secrets is the map that will allow you to turn your specialized knowledge, talents, and abilities into a business that will work for you! This is one of the shortcuts of the new rich.

This ClickFunnels book comes in 5 sections with 22 secrets. From creating a mass movement by identifying your attractive character to funnel.

Get Expert Secrets Book Here.

#3. Traffic Secrets

Russell Brunson Traffic Secrets book

To simply put it:

Traffic Secrets is Russell Brunson’s last published book (March 2020) that shows you how to get leads, prospects and potential customers flowing into your sales funnel to pay for your goods and services.

Remember, Dotcom Secrets covers everything on building successful online businesses with sales funnels.

Expert Secrets covers the science behind building your brand, business, sales funnel and selling your knowledge.

Now, the third book in the trilogy – Traffic Secrets – aims to help you attract quality traffic to your business.

You know, this is the fuel behind every successful online business. Traffic.

No traffic. No online business. No cash.

You reading this ClickFunnels book list right now on my site is possible via traffic acquisition.

Let’s just agree to call the internet marketing business of TRAFFIC. Period.

Over the years, Russell being the brilliant marketer that he is has managed to attract millions and millions of converting traffic to his product funnels.

Over and over and over again.

The Traffic Secrets book is just like a brain dump of everything he learned and implemented in his numerous businesses.

The Traffic Secrets book is also a free plus shipping offer.

The shipping fee costs $9.95 if you’re in the US and $19.95 if you’re outside the US.

You also have an option to get the audiobook as an upsell in the Traffic Secrets book sales funnel. Like of you prefer swallowing your vegetables instead of chewing them. Haha

Get the Traffic Secrets Book Here.

#4. Network Marketing Secrets

network marketing secrets

If you’ve read about my story, then you’ll see that I’ve tried close to a dozen money-making opportunities.

Network marketing happens to be one of them.

I fell short to the lame promises made by people who invited me into the business.

The interesting part?

During those days, we were taught to do the same – tell people they were gonna make loads of money by joining us. Plus, all the network marketing tricks involved.

Well, after participating in 3 MLM businesses I went back to struggling. Not until I stumbled into online marketing where I found my focus.

I think my network marketing story should relate to you if you’ve gotten involved in the past.

If I’m to get into such a business model once again. I won’t hesitate to get my hands on a book like Network Marketing Secrets.

The fourth ClickFunnels book on our list.

Network Marketing Secrets covers the strategies on how to do MLM the right way. Using sales funnel to build and grow your team of network marketers.

Without pissing family and friends off.

Basically, it gives you expert advice on how MLMers can duplicate traditional strategies in a digital setting.

You might be wondering…

  • What does Russell have to do with MLM?
  • Who is he to teach me network marketing?
  • How qualified is he?

Maybe you don’t know:

Russell Brunson has been a network marketer for a very long time. Even before he cofounded ClickFunnels.

In fact, he reached a top-ranking status in several network marketing companies, winning a Ferrari and generating 1.5 million leads in just six weeks.

I did an interview with a friend of mine who happens to be in the same MLM team with Russell’s former lead sales funnel expert – Steve Larsen. Where I found out more, how involved Russell was (and probably is) in network marketing.

So, he definitely knows his shit when it comes to MLM.

If you have an interest in network marketing or already doing one, then this particular book provides an entry point for you to learn modern network marketing strategies.

View The NMS Book Here.

#5. Copywriting Secrets

Copywriting secrets book

Last ClickFunnels book on our list is Copywriting Secrets book.

This isn’t a book written by Russell Brunson himself. But it’s being marketed by his company – Etison LLC.

Copywriting Secrets is a book by the copy guru – Jim Edwards.

Yeah, he’s the guy behind Funnel Scripts (read about it here), and the free funnel headline generator for online business owners.

You going through this list of Russell Brunson books tells me that you know a lot (or a bit) about marketing and funnels, right?

And I can also guess you have an idea of the importance of copywriting in marketing and sales, correct?

Well, marketing is all about crafting words that compel and entices people to buy whatever that you sell.

Words that converts.

Ever since I’ve been involved in marketing – if there’s one (very) hard skill I’ve noticed people struggle with:

It’s a copywriting skill.

Crazy enough, this is a skill that determines one’s success online. If you can’t craft an engaging sales letter and words. No sales for you.

Words/Copy is what triggers people to buy. Bad copy = Bad sales.

Copywriting Secrets reveals some simple copy formulas to help you write the perfect copy for your funnels and every of your marketing campaigns. Emails, Ads, Webinars. You name it.

You know, one thing is attracting traffic. It is another thing (work) entirely convincing people to buy your products while on your page.

I can’t recommend this Copywriting book enough to anyone who wishes to develop or improve their copy skills and master the art of writing words that drives to clicks, subscribers, sales, and ultimately more money on the bank.

As Russell puts it:

Copywriting is what made me rich… It has more impact on how much money you make with your company than anything else.

I can’t agree more.

Just like other ClickFunnels books, there’s also an audiobook available as the upsell inside the funnel.

Copywriting Secrets is marketed as free. As usual, however, you cover the shipping cost at $7.95 US, $14.95 intl.

Final Thoughts

If I may ask:

“Which of these great books are you starting with?”

All of the books we highlighted in this post are amazing.

However, it all depends on which part of your business you need help with.

If you’re new to marketing with funnels or online marketing in general – start with Dotcom secrets. Take the audio upsell if you have limited time reading the physical copy.

If you have a plan on selling your knowledge. You don’t know how to or confused about what comes first – Expert Secrets is a place to begin.

Since marketing starts and ends with traffic. Who doesn’t need more traffic? We all do every single minute of the day.

It’s sad I see a lot of people skilled at building and designing cool-looking funnels for their businesses BUT they lack traffic skills.

Get the Traffic Secrets book here to learn the concepts of traffic acquisition and supercharge your business.

For network marketers, Network Marketing Secrets got you.

Having a hard time coming up with your sales funnel sales copy from scratch and you want to get better at writing ads, emails, headlines, webinar scripts, etc?

Copywriting Secrets could be the solution you’ve been dying to have.

Lastly, there’s a workbook called Unlock The Secrets.

According to Russell Brunson:

If you have a new business idea, this workbook will help you flesh it out. If you have an existing business, Unlock the Secrets will ensure it’s set up correctly. 

And even if you think you know everything there is to know about funnels, this workbook will give you the golden nugget strategies to grow your company to the next level. 

When you’ve finished reading the Secrets trilogy (Dotcom Secrets, Expert Secrets, Traffic Secrets) and filled out this entire workbook, you will have a solid business plan, step-by-step strategies to implement it, and a new-found excitement to do the things necessary to move the needle forward in your life and in your business.

From this, we can be confident to say that the first 3 books were designed to work hand-in-hand with each other.

To get your hands on all of the 4 books (including Unlock The Secrets) you’ll have to go through either of the main book funnels, then you get an upsell offer (after the audiobook offer) to get the secret trilogy set.

The secret trilogy

Let’s Traffic Secrets book funnel as an example:

After ordering the book – you’ll be presented with the following upsell (which is optional to take on):

  • Traffic Secrets audiobook for $37 
  • Traffic Secrets live event for $97 
  • Box set containing Traffic secrets, Dotcom Secrets, Experts Secrets and Unlock the Secrets for $97
  • Funnel tracking software for $397

You can choose to reject the initial upsells and get the trilogy boxset when you get there.

I hope you got value from this ClickFunnels book list?

Do let me know in the comments which of the books you’d be starting with.

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