What Is ClickFunnels & How It Works? (A Definitive Guide)

What Is ClickFunnels & How It Works? (A Definitive Guide)

You are like me over a year ago when I wondered what is ClickFunnels.

Despite the fact that I wasn’t a new guy in the world of online marketing – the whole funnel building thing looked like another nightmare entirely.


I embarked on an unending voyage to discover what ClickFunnels really is, what ClickFunnels is used for, how the software can help my life and how to use ClickFunnels.

I have to admit.

It wasn’t an easy road, my friend.

I became an addict to ClickFunnels, spent hours in the official ClickFunnels group and Avengers group for affiliates.

All trying to learn what ClickFunnels is about, reading success stories and picking up some ideas on how marketing with a sales funnel is done.

The crazy part?

It looked like almost everyone posting in-group makes so much money with ClickFunnels.

I mean:

I saw lots of online entrepreneurs posting screenshots of thousands made through funnels daily, orange bars of affiliate commissions made from ClickFunnels affiliate program, 2 comma awards and all sorts.

Unbelievable numbers!

It was more than MOTIVATING for me seeing people make as little as $1,000/mo online because I had never made up to that online.

Not to talk of those making hundreds of thousands.


I was like:

If they can do this – why can’t I?


Despite the fact that I come from this part of the world where $500 per month is a BIG dream.

As the months went by, I learned a ton from and about ClickFunnels from the community. The whole inspiration led me to start promoting ClickFunnels as an affiliate.

Took the One Funnel Away Challenge and the rest has been history.

That’s a little part of my ClickFunnels story.

In this post, we shall be digging into these:

  • What are the ClickFunnels benefits?
  • What can ClickFunnels do?
  • How to make money with ClickFunnels?
  • What are the features of ClickFunnels?
  • How to use ClickFunnels and so on…

Now let’s delve into everything about ClickFunnels.

Shall we?


Part #1: What Is ClickFunnels?

ClickFunnels is an online marketing software that allows you to quickly build and create sales funnel that converts your page visitors into leads, who later converts into customers.

It was founded by Russell Brunson Todd Todd Dickerson in 2014.

Russell who happens to be a marketing legend and king of sales funnels has been the face of ClickFunnels due to his marketing charisma and skills.

Russell Brunson

What is a sales funnel anyway?

We shall go into full details about sales funnel. But for now – lets discuss ClickFunnels.


This is a tool created so that business owners who want to leverage online mediums and funnels can easily put up pages in minutes without any coding or design knowledge.

So, they can focus more on serving and making an impact on lives and at the same time making money.

That’s not all.

ClickFunnels is called an all-in in one marketing tool-suite for entrepreneurs.

But why is it called that? taking a look into that in a moment…


Part #2: What Are Sales Funnels?

A sales funnel is the journey a potential customer takes to become a paying customer in your business.

Having a sales funnel to drive traffic, collect leads, nurture them and finally convert those leads into sales is something you need to take SERIOUS in your business.

What is ClickFunnels sales funnel

Even though the word “sales funnel” is popularized in the digital marketing world.

I must say that if you have any business – then you already operate a sales funnel cycle.

Some call it – marketing funnel, conversion funnel, sales pipeline, sales process or sales cycle.

As long as:

  • You’re acquiring new leads
  • Some of those leads are converting buyers
  • You get the buyers to buy more or other products.

That’s simply a sales funnel.

Now, that might not seem like a well-optimized process (yet), because it’s either done manually, not automated and requires a lot to maintain.

In fact, you could be losing a lot of money that way.

This is where the need of a sales funnel software builder as ClickFunnels comes into PLAY.

Does that make sense to you now?

Let’s proceed!


Part #3: What Can ClickFunnels Do?

ClickFunnels can help you build a membership site to sell or host your courses, recruit and manage affiliates, you build and host your marketing webinar on ClickFunnels, process payments…

…and gain marketing knowledge.

Acting as a website:

ClickFunnels can build websites pages for selling your products or services. It doesn’t matter the industry or niche you are in.

Let’s say you are into:

Select/click on whichever you’re interested in.

ClickFunnels can serve if you run business in the above niche. Of course, you must have a business to use ClickFunnels.

However, if you’re just getting started and have no idea if this tool will work for you or not. Do check out this case study to know if it’s a good fit.

ClickFunnels doesn’t just end in lead generation and making sales.


Built towards changing lives and making an impact as an all-in-one solution.


Part #4: Why Is ClickFunnels Called an all-in-One?

ClickFunnels as an all-in-one tool gives you the tools and strategies you need in one convenient spot to market, sell and deliver your products online to those who desire their problem to be solved through you.

It literally houses everything for you to SELL.

Just give me a second – as we are both going to list all the tools and resources ClickFunnels offers and how you can exploit them to your advantage in your online business.


Part #5: ClickFunnels Features & Tools List

Maybe you’re wondering what actually makes ClickFunnels a complete marketing software for marketers and business owners.

Here are the complete and inbuilt features of ClickFunnels:

#1: For Building Marketing Pages

With ClickFunnels you can build marketing of all kinds with the use of its drag and page builder and easy to use editor.

ClickFunnels gives you the ability to create and edit your own web pages and funnels, exactly the way you want.

Marketing pages like:

  • Landing page
  • Sales page
  • Squeeze page
  • Checkout page
  • Order page
  • Upsell page
  • Webinar event page
  • Thankyou page

And lots more.

The good part about is that – there are already pre-built pages and templates you can select from and customize the way you want.

To get more idea on ClickFunnels marketing pages check out these sample funnels:

Affiliate funnel: https://app.clickfunnels.com/funnels/7898431/share/geif5gteb6tof7ai

Dentist funnel: https://app.clickfunnels.com/funnels/7909090/share/pcuqy9rycm6mr5fs

If you have a ClickFunnels account, the above funnels will be downloaded to your account immediately.

If not, you’ll have to get the 14days free trial.


#2: For Email Marketing & Follow-ups

This is another great use of ClickFunnels.

The email automation function in ClickFunnels lets you set up email marketing campaigns and sequences to sell to your prospects.

Just like what your normal email autoresponder would do:

  • Building of list
  • Designing of email templates
  • Creation of emails
  • Sending of email broadcasts

What about the powerful Follow-up funnels?

You can use the Follow-up funnel feature to connect or reconnect with your audience anytime, anywhere using what we call multi-dimensional marketing.

This lets to send highly-targeted messages to your customers through email, social, text, and desktop notifications depending on the level they’re in your funnel.

And based on:

  • Who they are?
  • What they’ve bought from you
  • Where they came from AND
  • What actions they took

Kind of interesting if you ask me…


#3: For Managing & Recruiting Affiliates

It’s easy to run your own affiliate program on ClickFunnels and pay commissions to those who generate sales for you.

It doesn’t require much to do that when on ClickFunnels and it costs nothing extra!

Even though there are dedicated platforms meant for that – but why pay for those when you make use of the Backpack affiliate management tool?

The inbuilt ClickFunnels affiliate center lets you configure commission plans, affiliate types, carryout payouts and as well create affiliate areas for your affiliates with easy to download ad banners, email copy or templates.


#4: For Building Webinars or Online Events

It’s a straightforward thing creating an online event or webinar from scratch on ClickFunnels.

Because all the webinar page templates inside ClickFunnels has reduced the work by 50% – unlike when you are to do it afresh without having nothing to model.

  • You have the registration page template
  • Webinar confirmation page template

All done for you! 😊

Build live webinar ClickFunnels

ClickFunnels supports both live and automated webinars. Just choose the type you want during the initial configuration from your ClickFunnels account.

The awesome part about the webinar on CF?

It supports and integrates with all the webinar platform I’ve thought of.

  • EverWebinar
  • WebinarJam
  • GoToWebinar
  • Zoom


#5: For Building and Hosting Online Courses

Are you a course creator?

No doubt that monetization of your skill is a great way to help others get where they desire to be when they take action on what you teach and show them.

CF Expert Course

And of course, you need a membership site builder to give your students access to your great content.

Or don’t you?

Yes, ClickFunnels helps with that!

It gives you all the features you need to create a member’s page that hosts your training materials or subscription-based content.

Your students can create their own login details, and get instant access to all your posted content or you choose to drip-feed it to them whichever way you want.


#6: For More Marketing Knowledge

I’d have to say that – this is one of my most favorite aspects of ClickFunnels.

ClickFunnels is just more than an online marketing sales funnel software tool.

It is a platform to learn more marketing skills and stretch your knowledge. Yeah, I’ve learned a lot from Russell Brunson himself and from other funnel hackers within ClickFunnels.

Most people think that they have to be a ClickFunnels subscriber before benefitting from all the free training and courses they provide.

No, you don’t have to.

There are tons and tons of free content you can find and pick up within the ClickFunnels ecosystem.

For example:

You get the above goodies without having to pay for the $97/mo or $297 monthly cost of ClickFunnels.

ClickFunnels Pricing table

And I didn’t forget the ‘free’ books also. Just that you have to pay to cover the shipping fees.

Here are the books:

Now if you’re user of ClickFunnels – then you have access to numerous free courses and training.

Wondering how?

Let me break it down.

Being a user or subscriber of ClickFunnels enables you to have access to what is called Funnel Flix.

What Is Funnel Flix?

FunnelFlix is a special ClickFunnels package that contains training and courses related to online marketing and mindset.

All the courses inside of ClickFunnels Funnel Flix used to be sold (some are still sold) separately for a price. But Russell partnered with experts to give users ClickFunnels accesses to these life-changing resources.

For free.


All you ever need to have Funnel Flix courses is being a member of ClickFunnels – as you can get in and go through these training from your dashboard.

Access Funnel Flix

Click here to learn more about Funnel Flix


#7: Adding Recurring Money To Your Account

I’m being asked a few of these questions a lot of times:

  • “How can I make money with ClickFunnels?”
  • “Can I make money with ClickFunnels if I don’t have a product of my own?”
  • “Can I make money as a ClickFunnels affiliate?”
  • And a bunch of other similar questions alike.

This is a part where I introduce the ClickFunnels affiliate program.

If you have no product or services to offer to people and do like to benefit from what ClickFunnels has to offer then sign up to their affiliate program.

If you’re new to funnels and online marketing then – I would encourage you to go through the OFA challenge.

This was how I started making money from ClickFunnels. >> Taking the OFA >> Enrolling to Bootcamp >> and driving traffic.

ClickFunnels pays you a recurring 40% commission percentage for bringing in users to the platform.

And you earn greatly on other of their products and services.

Meanwhile, I covered some amazing traffic driving strategies here.

Click Here for Other ClickFunnels Features!


What Is ClickFunnels – Wrapping Up

I think that’s all you need to know about ClickFunnels and understanding everything about this sales funnel software.

The opportunity around this tool is HUGE.

But bear in mind that this is just a tool and NOT some ‘money-making machine’ like the way a lot of people represent it to be.

How you make money from ClickFunnels and how it works for you depends on your experience, knowledge and the way you use it.

My advice for you (a newbie) starting with ClickFunnels tool is get familiar with it in every way you can possibly like – taking advantage of the 14-day free trial.

Gain marketing knowledge.

And connect with entrepreneurs in this space.

Having further questions about what ClickFunnels is and making money through it?

Drop them comments!

Khris Steven

My mission is to equip and arm you with the precise marketing tools, resources, strategies, and tactics to help you make IMPACT, SERVE more and (of course) EXPLODE your income so you can live life on your own terms.

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