What Is ClickFunnels: The Complete Guide (2021)

What Is ClickFunnels: The Complete Guide (2021)

I bet you are like me 2 years ago when I wondered “what is ClickFunnels?”.

Despite the fact that I wasn’t a new guy in the world of online marketing – the whole funnel building thing looked like another planet entirely.


I embarked on an unending voyage to discover what ClickFunnels really is, what ClickFunnels is used for, how the software can help my life, and how to use ClickFunnels.

I have to admit.

It wasn’t an easy road, my friend.

I became an addict to ClickFunnels, spent hours in the official ClickFunnels group and Avengers group for affiliates.

All trying to learn what ClickFunnels is about, reading success stories, and picking up some ideas on how marketing with a sales funnel is done.

The crazy part?! 😢

It looked like almost everyone posting in the groups makes so much money with ClickFunnels.

I mean:

I saw lots of online entrepreneurs posting screenshots of thousands and millions made through funnels daily, orange bars of affiliate commissions made from the ClickFunnels affiliate program, 2 comma awards, and all sorts.

Unbelievable numbers!

It was more than MOTIVATING for me seeing people make as little as $1,000/mo online because I had never made up to that online.

Not to talk of those making hundreds of thousands. Ah!

I was like:

If they can do this – why can’t I?


Despite the fact that I come from this part of the world where $500 per month is a BIG dream.

As the months went by, I learned a ton from and about ClickFunnels from the community. The whole inspiration led me to start promoting ClickFunnels as an affiliate.

Took the One Funnel Away Challenge and the rest has been history.

I’m now in my 5fig months as a marketer. I can’t rave enough about my successes online without a huge attribution to ClickFunnels.

That’s a little part of my ClickFunnels story.

In this post, we shall be digging into EVERYTHING you should know about ClickFunnels and how it can help you build the life and business you desire.

Would it be worth implementing it into your business?

Let us get started!

Now let’s delve into everything about ClickFunnels.

Shall we?

Quickly, Here is our table of contents for this guide:

What Is ClickFunnels & How Does ClickFunnels Work?

ClickFunnels is a popular marketing software that allows you to quickly build and create sales funnel that converts your page visitors into leads, who later convert into customers.

It was founded by Russell Brunson and Todd Todd Dickerson in 2014.

Russell who happens to be a marketing legend and king of sales funnels has been the face of ClickFunnels due to his marketing charisma and skills.

He popularized the concept of sales funnels.

Russell Brunson

As a marketing expert, coach, speaker, and author – Russell has helped transform millions of lives and business (including mine) through his numerous presentations, free marketing contents, and his best-seller books.

One of the reasons why ClickFunnels is so popular is how Russell markets and promotes his low-end and free products that funnel people up his value ladder and they end up applying his strategies by using ClickFunnels in their businesses.

As of when writing this, ClickFunnels currently has over 150k active users.

CF user count

And this number is growing like crazy daily.

According to reports, this is the fastest-growing, non-VC-backed, tech-startup in the world, growing from 0-100million dollars in just 3 years alone.

This is why these days, you’ll hardly hear the word “sales funnels” without hearing an echo of “ClickFunnels” in the background.

That said, there’s a distinct and clear difference between ClickFunnels and sales funnels.

What are sales funnels anyway?

What Are Sales Funnels?

Let’s simply put a sales funnel as the journey a potential customer takes to become a paying customer in your business.

While ClickFunnels is the software responsible for helping you map out and build a sales funnel effectively, fast.

Having a sales funnel to drive traffic, collect leads, nurture them, and finally convert those leads into sales is something you need to take seriously in your business.

What is ClickFunnels sales funnel

Even though the word “sales funnel” is popularized in the digital marketing world.

I must say that if you have any business at all – then you already operate a sales funnel cycle.

Some call it – marketing funnel, conversion funnel, sales pipeline, sales process, or sales cycle.

As long as:

  • You’re acquiring new leads
  • Some of those leads are converting buyers
  • You get the buyers to buy more or other products.

That’s simply a sales funnel.

Now, that might not seem like a well-optimized process (yet), because it’s either done manually, not automated, and requires a lot to maintain.

In fact, you could be losing a lot of money that way.

This is where the need for a sales funnel software builder as ClickFunnels comes into the picture.

This is a platform created so that business owners who want to leverage online mediums and funnels can easily put up pages in minutes without any coding or design knowledge.

ClickFunnels basically houses and takes care of all of the tools you need to make acquire leads, automate sales, and convert them to customers.

So you as the business owner can focus more on serving and making an impact on lives and at the same time making money.

Does that make sense?

ClickFunnels Pricing Options

ClickFunnels comes with two main monthly pricing tiers. The $97 per month and the $297 per month options.

ClickFunnels Pricing table

There is a yearly option where you save 2months and prepay for 10months in any of the above pricing plans. Plus, it comes priority support.

However, I prefer a discount plan instead.

They have a discount plan, such as the Funnel Hacking Secrets plan. Where both new and existing customers grab ClickFunnels at a 44% discount.

That’s the plan I’m on. It’s a great deal to take on for sure.

While ClickFunnels may seem expensive for total beginners, I’d have to admit, having an active and upgraded ClickFunnels account is one of the best things that has happened to me as an online marketer. See why here. and here.

ClickFunnels Features & Benefits

Maybe you’re wondering what actually makes ClickFunnels software a complete marketing suite for marketers?

Here are my favorite inbuilt features and benefits of ClickFunnels:

#1. Build any Type of Pages and Funnels

One of the benefits of using ClickFunnels software is how easy, fast, and smooth it is to build my pages with it.

With ClickFunnels you can build marketing of all kinds with the use of its drag and drop and page builder and powerful Etison editor.

ClickFunnels templates

ClickFunnels gives you the ability to create and edit your own web pages and funnels, exactly the way you want.

Marketing pages like:

  • Landing page
  • Sales page
  • Squeeze page
  • Checkout page
  • Order page
  • Upsell page
  • Webinar event page
  • Thankyou page

And more.

The good part about is that – there are already pre-built pages and templates you can select from and customize the way you want.

And guess the sweetest part about ClickFunnels templates?

Well, you can share these funnels with your friends, clients, or audience. Or even download templates shared with you into your own account.

Using the share funnel feature.

Share funnel ClickFunnels

Here are a few funnels and pages you might wanna check out:

Khris Steven

My mission is to equip and arm you with the precise marketing tools, resources, strategies, and tactics to help you make IMPACT, SERVE more and (of course) EXPLODE your income so you can live life on your own terms.