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If you desire to land more contracts or projects as a contractor or a construction company using sales funnels, then this ‘ClickFunnels for contractors‘ post is for you.
This article will provide you with insights, strategies, funnel templates, and tips on how to exploit ClickFunnels for contractors. I have been using ClickFunnels since 2019 and I still recommend it to clients, my audience, email lists, and even construction businesses.
It doesn’t matter what type of contractor.
It could be:
- Roofers or roofing contractors
- Home Improvement or Remodeling contractors
- Painting Contractors
- Building contractors
- Industrial contractors
- Plumbers
- Electricians
- Drywaller
You name it.
What Is a Contractor Sales Funnel?
A contractor sales funnel is a process of strategizing, creating sales processes, and running campaigns designed to attract potential customers in the construction industry. It works by creating brand awareness and guiding prospects through each stage of the buying cycle with tailored content.
A typical construction sales funnel starts from the awareness or discovery stage and ends at a point where you win the project.
In the first step, the goal is to capture leads through lead magnets, PPC campaigns, organic marketing, or other promotional activities to create an initial flow of potential leads. This can include offering incentives such as consulting, discounts, or ebooks that relate to the services provided by your business.
From there, you must start nurturing these leads with more information about your construction services as well as more detailed descriptions of what makes your company unique and different from competitors.
After building some trust and credibility with these contacts, you can then present them with offers such as free consultations or quotes for their projects.
Once these deals are closed and the customer is satisfied, you should do follow-up activities like surveys or interviews to assess their satisfaction levels and encourage referrals so you can continue growing your customer base.
To make the cycle a complete one, your client has to become a repeat one. Then finally turn into a fan or an evangelist for your business who spreads the gospel about your company.
To successfully build a converting sales funnel for your construction company, we needed to understand the above phases of sales processes and what roles they play in your progress.
How does ClickFunnels Work for Contractors?
ClickFunnels is a helpful tool for contractors and businesses in the construction industry because it helps streamline and automate many of the processes involved in the sales funnel.
At the top of the funnel, you can use ClickFunnels to create landing pages, application pages, or lead pages that capture potential leads through forms and lead magnets. You can also design your pages to look professional with a range of custom templates and drag-and-drop elements inside ClickFunnels.
The next step involves nurturing leads by sending them automated emails that contain educational content as well as more details about your services.
Further down the funnel, you can use ClickFunnels’ powerful analytics tools to customize campaigns according to customers’ interests or behavior.
This allows you to target your offers more precisely to increase conversion rates. Additionally, ClickFunnels even allows you to create entire sales funnels, complete with order forms, upsells, and discounts. No external tools or integrations are required.
Finally, once customers have made their purchase, ClickFuncles also allows contractors to set up automatic follow-up emails that thank customers for their purchase as well as encourage them to leave reviews or refer others to your business.
How to Exploit ClickFunnels for Contractors
First things first: Lead generation.
Lead generation pages are the first pages a stranger encounter before getting to work down the sales pipeline. The basic concept here is that you provide some free pieces of highly valuable content that your prospect wants.
Which can come in form of:
- A PDF
- Infographics
- Video Series
- Consulting Call
- Checklist
- Cheatsheet
- Case Study
- Whitepaper
For contractors, the ideal lead magnet should of course relate to what you have to offer. Offering specific contractor lead magnets things like:
- “Downloadable PDF Remodelling Checklist for [building type]”
- “Guide on How to Plan Your Backyard”
- “Complete Roofing Guide for Homeowners”
- “Infographic on Home Renovation Cost for New Landlords”
- “Kitchen Renovation Checklist”
- “10 Ways to Increase Your Home Value on a Budget”
- “21 Questions You Must Ask Building (or Renovating) Your Home”
- “11 Things NOT to Do In Your Quest to Buy a House”
These are awesome lead magnet headline examples to tweak the way you want or use them as it is. You can use Jasper software to generate your headline for free.
From experience, I have learned that assigning a worth or price value to a lead magnet increases conversions. Perceived value plays a huge role in getting prospects to opt in.
It can be as little as $37. Or as high as $597. It just works.
With ClickFunnels for contractors:
- You can build the basic capture page to collect just email addresses and names
- Or longer form application where you are getting a name, phone number, and more detailed information about the lead
- Or a survey funnel that provides value to the prospect and collects additional information that can be used to segment them based on their building needs
ClickFunnels Sales Funnel Templates for Construction Industry
ClickFunnels contractor funnel template #1:
Squeeze page funnel template
Funnel download link: https://app.clickfunnels.com/funnels/10032682/share/fr9vq8rmiicwxm3e
ClickFunnels contractor funnel template #2:
Application page funnel template
Funnel download link: https://app.clickfunnels.com/funnels/10032690/share/iebgqr5zdmllhgtc
Roofing, plumbing, and electrician templates coming soon.
Why Should Contractors Use ClickFunnels?
It’s easier to map the entire journey of your potential clients on paper or visualize it with funnel mapping software than the actual implementation.
Ideas are easy. Implementation is hard. – Guy Kawasaki
Building the actual sales funnel for contractors from bottom to top would require the services of: