If you desire to land more contracts or projects as a contractor or a construction company using sales funnels, then this “ClickFunnels for contractors” post is for you.
This article will provide you with insights, strategies, funnel templates, and tips on how to exploit ClickFunnels for contractors.
It doesn’t matter what type of contractor.
It could be:
- Roofers or roofing contractors
- Home Improvement or Remodeling contractors
- Painting contractor
- Building contractors
- Industrial contractors
You name it… ClickFunnels works for all of them!
We are going delve into how to market and sell your business the right way.
What Is a Contractor Sales Funnel?
Starting with the definition of a sales funnel: Is a roadmap or journey a potential customer goes through to become a buyer of your product or service. It basically describes the path they take to convert into sales.
Now, applying this to a contractor sales funnel…
This is the step-by-step process a homeowner or a potential homeowner passes through from the initial contact phase to getting to give you a construction project. Then repeat projects.
A typical construction sales funnel starts from the awareness or discovery stage and end at a point where you win the project.
But it doesn’t just end at winning the project.
To make the cycle a complete one, your client has to become a repeat one. Then finally turn into a fan or an evangelist for your business who spreads the gospel about your company.
Usually, these are the stages:
- Awareness: Discovers you via an advertising channel or content platform
- Interest: Got hooked or engaged by your marketing campaign/messages
- Desire/Decision: The prospect develops a favorable disposition towards your company
- Action: This is where you secure the contract/project.
As I said, the deal doesn’t end in the Action stage, NO.
Your job is to take it further. If you want to build a long-term sustainable business of loyal fanbase.
The final two stages are:
- Repeat or Retention: Client keeps coming back to award more projects
- Referrals: You did a great job. You delivered. They trust you. They become fans and refer more people to you
To successfully build a converting sales funnel for your construction company, we needed to understand the above phases of sales processes and what roles they play to your progress.
How does ClickFunnels Work for Contractors?
Before now you might have heard that ClickFunnels was made for entrepreneurs and marketers so they can seamlessly promote their products and services online with funnels.
But there’s more to that.
A funnel building platform like ClickFunnels comes with numerous marketing application, and resources to make running your construction company online. Better.
Build pages, collect leads, follow-up, nurture, automate, manage affiliates, run webinars, and lots more.
Thus, a complete marketing solution. (More on this later)
Let’s see how you can deploy ClickFunnels for contractors to gain more leads and projects.
How to Exploit ClickFunnels for Contractors
First things first: Lead generation.
Lead generation pages are the first pages a stranger encounter before getting to work down the sales pipeline.
The basic concept here is that you provide some free piece of highly valuable content that your prospect wants.
Which can come in form of:
- A PDF
- Video series
- Consulting Call
- Case Study
For contractors, the ideal lead magnet should of course relate to what you have to offer. Offering specific contractor lead magnets things like:
- Downloadable PDF Remodelling Checklist for [building type]
- Guide on How to Plan Your Backyard
- Complete Roofing Guide for Homeowners
- Infographic on Home Renovation Cost for New Landlords
- Kitchen Renovation Checklist
- 10 Ways to Increase Your Home Value on a Budget
- 21 Questions You Must Ask Building (or Renovating) Your Home
- 11 Things NOT to In Your Quest to Buy a House
These are awesome lead magnets headline examples to tweak the way you want or use as it is. You can get creative by using this free headline copy creation tool.
I guess you got the point.
From experience, I have learned that assigning a worth or price value to a lead magnet increases conversions.
Perceived value plays a huge role in getting prospects to opt-in.
It can be as little as $37. Or as high as $597. It just works.
Get ClickFunnels free trial here to build your contractor funnels. Starting with your squeeze pages.
With ClickFunnels for contractors…
- You can build the basic capture page to collect just email addresses and names
- Or longer form application where you are getting a name, phone number, and more detailed information about the lead
- Or a survey funnel that provides value to the prospect and collects additional information that can be used to segment them based on their building needs
ClickFunnels Contractor Funnel Templates
ClickFunnels contractor funnel template #1:
Squeeze page funnel template
Funnel download link: https://app.clickfunnels.com/funnels/10032682/share/fr9vq8rmiicwxm3e
ClickFunnels contractor funnel template #2:
Application page funnel template
Funnel download link: https://app.clickfunnels.com/funnels/10032690/share/iebgqr5zdmllhgtc
Roofing, plumbing, and electrician templates coming soon…
Why Should Contractors Use ClickFunnels?
It’s easier to map the entire journey of your potential clients on paper or visualize it with a funnel mapping software than the actual implementation.
Ideas are easy. Implementation is hard. – Guy Kawasaki
Building the actual sales funnel for contractors from bottom to top would require the services of:
- Landing Page builder
- email autoresponder
- Split testing software
- Shopping cart
- Text message autoresponder
- Web hosting
- Affiliate software
- WordPress (or any CMS)
- Funnel building course
- Webinar platform
Well, if we’re to do the math of the total cost of the above tools and resources, we’re going to be rounding up over a thousand to be spent monthly.
Or multiple thousands per year to build out a working sales funnel for a construction company.
With ClickFunnels suite of all-in-one tools, you don’t have to. Fortunately.
ClickFunnels funnel building tool arms you with these tools without needing to hire a website designer nor a programmer. Which costs a daring fee.
All in one suitable spot.
- A powerful drag and drop editor to customize your pages
- Contractor page and funnel templates
- A smart shopping cart with 1 click upsells, downsells, and order bumps
- Email and marketing automation system
- Split testing feature A/B test funnels
- Tracking and reporting feature
- The massive list of integration with your favorite platform
Goes on and on…
Next Step to Take… To Succeed with Funnels as a Contractor/Construction Company
Building an effective sales funnel requires a strategy, a little technical know-how, and familiarity with ClickFunnels, understanding funnel psychology, acquiring targeted traffic, and writing compelling sales copy.
Here are steps and resources I recommend you follow to dominate your space and crush your competitors:
Step #1. Pick a copy of Dotcom Secrets (best book on mastering funnels)
A book that has been the foundation block of thousands of businesses. Including mine.
If you plan to dominate your market online with sales funnels. This is a must-read.
Dotcom Secrets lays out a step-by-step process on how to structure and grow your business online using funnels.
It cost a little token which covers the shipping cost.
Grab Dotcom Secrets here. (link to official website)
Step #2. Pick a copy of Traffic Secrets (a book traffic mastery)
No traffic to your funnels. No leads generated. No customer. No sales. No revenue. = Frustrations and brokenness
If you’re looking to grow or increase your reach to the millions of internet users in need of construction services, then pick up the Traffic Secrets book.
No more traffic worries.
Gran Traffic Secrets book here (link to official website)
Step #3. Grab the Latest ClickFunnels Discount pack
This is called the Secrets Masterclass Workshop Bundle. It comes a 6 Months ClickFunnels Platinum at a very, very juicy fee.
Literally, the cheapest ClickFunnels deal ever made available to new and existing users.
Plus, comes with some really nice training and courses.
Here’s what you get:
- ClickFunnels: 6 Months Platinum Account ($297 per month)
- Free One Funnel Away (costs $100)
- Free Access to Funnelflix (numerous marketing courses and personal development training)
- Free Virtual Daily Funnel Hack-A-Thon’s
- Free 10x Secrets Mastery Program
- Free Traffic Secrets/Ad Skills
Now, instead of paying $297 monthly (without the goodies) – it’ll be at $166 per month with the goodies.
Or watch the free presentation on the demo here.
Step #4. Pick up Funnel Scripts copy software (eliminate copywriting challenges)
Writing enchanting copy is hard work. I mean a copy that sells your services on autopilot.
As a business owner if you don’t have any training or experience in writing marketing copy – you’ll find it painful crafting any for your business.
And hiring an expert to write them requires a deep pocket. This is where Funnel Scripts becomes a lifesaver.
So, instead of wasting all of that time, money, and energy trying to discover the secrets behind great sales copy, why not let Funnel Scripts do the work?
It helps in writing your sales funnels, emails, pages, headlines, ads, sales letters, upsells/downsells, webinar scripts, and more.
Or watch the live demo on how to write a perfect copy directly from the experts.
Have any specific questions on how to use sales funnels or ClickFunnels for contractors?
Drop them in the comments below.