ClickFunnels For Dentists

Curious if ClickFunnels is the right fit for your dental practice?

Let’s gently explore this in our “ClickFunnels for dentists” guide.

Hang tight.

While there’s a sea of sales funnel software out there, few can claim to be a one-stop shop for your entire dental business. ClickFunnels stands out as that comprehensive marketing toolkit you might just need.

Interestingly, a select group of dentists have been leveraging ClickFunnels to boost their income, and it’s not just hearsay. I’ve had the chance to chat with marketers who specialize in helping dentists and orthodontists attract clients through effective funnels.

All of their success stories have one thing in common: ClickFunnels.

Lets explore!

Key Takeaways:

  • ClickFunnels offers a comprehensive marketing platform specifically tailored for dental practices, streamlining patient acquisition and business growth online.
  • A variety of pre-designed dental templates makes funnel building and customization super-fast and easy.
  • Automation features within ClickFunnels allow dentists to maintain a consistent flow of new leads while dedicating more time to patient care
  • With a free 14-day trial, you get started and build your photography funnel in minutes

How to Create a ClickFunnels Dentist Funnel

Creating a ClickFunnels dentist funnel can be broken down into simple steps:

  • Sign Up for ClickFunnels: If you haven’t already, sign up for an account with ClickFunnels.
Opening a ClickFunnels 2.0 account 2
  • Select a Template: Choose a pre-designed dental funnel template that fits your practice’s needs or start from scratch.
Create funnels on ClickFunnels

To create from scratch: From your ClickFunnels dashboard, select “Funnels.” Click “Start From Scratch.”

  • Customize Your Funnel/Template: Use the drag-and-drop editor to customize the look and feel of your funnel pages to match your brand. Include elements like your logo, contact information, and images of your dental office.
ClickFunnels templates

If you selected a funnel template – you’d have to browse the templates library to choose the right one for your dental practice.

  • Add Content & Customize Your Funnel: Write engaging and informative content that outlines the benefits of your dental services. Include testimonials for social proof, and clearly state any special offers for new patients.
Customize Funnel ClickFunnels

Set Up Lead Capture: Add opt-in forms to collect contact information from potential patients. This can be for a free consultation, dental health report, or a discount on first-time services.

Create Email Autoresponder: Integrate an email autoresponder to follow up with leads automatically. Provide valuable information, appointment reminders, and special offers to nurture relationships.

Add Payment Gateways: If you’re offering services directly through the funnel, set up payment gateways to process transactions seamlessly.

Test Your Funnel: Before launching, test your funnel to ensure everything works correctly — from navigation to form submissions and payment processing.

ClickFunnels’ A/B split testing feature makes this effortless.

Launch Your Funnel: Once everything is set, launch your funnel and start driving traffic to it through your marketing efforts.

Analyze and Optimize: Use ClickFunnels’ analytics tools to track your funnel’s performance. Look for areas to improve and test different elements to increase conversion rates.

The key to a successful dentist funnel is to make it as easy as possible for potential patients to understand the value of your services and take the next step in becoming a customer.

What Is A Dentist Sales Funnel & How Does It Work?

Just as the way we’ve discussed the implementation of the sales funnel in various industries like – network marketing, real estate, insurance, Information products, and many others. Implementing a sales funnel as a dentist will magically change the way you do business.

Not negatively BUT positively.

Using a sales funnel as a dentist will allow you to reach more potential patients, land more clients, follow up with them, and convert them to a lifetime customer.

Implementing a complete sales funnel system lets you guide your prospects and customers bit-by-bit through your entire sales process so they won’t become lost in the process.

sales funnel explained

I mean no distraction but taking action to buy or book your services.

A sales funnel helps point them straight to the EXACT dental services they need the most, taking them from your lower-entry dental offer and ascending them to your highest services.

All this happens when you properly structure your value ladder. (More on value ladder soon)

Hence, more profits into your pocket.

Not using a sales funnel as a dentist will make you:

  • Lose tons of potential customers and patients by not following up and converting them
  • Invest more money and time in manual, mundane, and time-consuming activities
  • You won’t be able to grow and scale faster. No automation system

An ideal sales funnel system (which I will show you soon) has to do with a complete body of marketing tools and strategies that include:

  • Building and converting marketing pages
  • Writing of copies and structuring of your offers
  • Quality traffic acquisition
  • Lead generation
  • Automated follow-up processes and
  • Client retainment

These are the elements you need as a dentist to get more leads and make more money in your business without worrying about tech or design.

It might sound a bit complicated BUT it is NOT.

Let’s say you need a simple lead generation page for your dentistry business – all you just need is to select your goal with sales funnel type, then pick your favorite lead generation templates from the editor itself.

Or just go to to download some super-cool lead generation templates.

Lead funnels
click the image to download

After collecting the leads, you can upsell them to other of your offers and or follow up with them depending on their action inside your funnel.

With the help of ClickFunnels, you will be able to send highly targeted messages to your clients through email, social, texts, and desktop notifications.

Imagine getting your messages delivered directly to your customers, no matter their location or current action.

Kind of cool if you ask me.

Now let’s go into the deets on how to implement and structure your offers on ClickFunnels.

How to Use ClickFunnels For Dentists

Transforming your dental practice into a thriving business with ClickFunnels involves crafting a strategic sales funnel tailored to the unique needs of your target audience.

Let’s delve deeper into the intricacies of implementing ClickFunnels for your dental practice, ensuring a seamless and effective customer journey:

Take a look at a typical Dentist value ladder to give you inspiration on how your dentist sales funnel should be structured:

dentist value ladder

Crafting an Irresistible Entry Point:

First, you’d have to create an irresistible entry point for potential clients by offering a no-brainer deal, such as a complimentary teeth cleaning or whitening session, or a free 15-minute consultation.

This serves as your lead magnet, enticing individuals to step into your dental world.

Design an attention-grabbing squeeze page that prompts visitors to input their name, phone number, and email address in exchange for this valuable offer.

Enhancing User Experience with Urgency and Scarcity:

On your squeeze page and the subsequent thank-you page, infuse a sense of urgency, scarcity, and social proof.

Highlight the limited availability of the free offer, creating a compelling reason for visitors to take immediate action. Incorporate testimonials or success stories to build trust and showcase the positive experiences of others who have availed of your services.

Strategic Upselling Opportunities:

Next is maximizing the potential of your sales funnel by incorporating strategic upselling opportunities.

After a lead schedules their free teeth cleaning, redirect them to a thank-you page that not only confirms their appointment but also introduces a one-time offer (OTO) for additional services at a heavily discounted rate, typically around 50% off.

This could be a middle-tier service from your value ladder, enticing them to purchase while already committed to the free offer.

Personalized Follow-Up:

This step is where you would take advantage of ClickFunnels’ automation capabilities for personalized follow-up. Implement a system to promptly follow up with leads, either through automated emails or phone calls. Inquire about their scheduled appointment and express genuine interest in their dental health.

This personal touch not only enhances customer satisfaction but also opens the door for upselling opportunities.

Upselling Beyond the Initial Offer:

After each customer’s initial session, leverage the opportunity to upsell additional services from your value ladder.

Present enticing offers such as:

  • a monthly retainer for regular dental checkups
  • discounted family packages
  • or specialized services like drilling and filling cavities, cosmetic procedures, or major dental interventions.

Make sure you tailor your upsells to align with the specific needs and preferences of each client.

Building Long-Term Relationships:

Focus on building long-term relationships with your clients. Implement a customer retention strategy that includes periodic check-ins, exclusive offers for loyal customers, and a referral program to encourage existing clients to bring in new business.

ClickFunnels’ analytics can help you track customer engagement and tailor your communication to nurture these relationships effectively.

Do you get the point?


The idea of this whole sales funnel for dentists or any business out there follows a similar concept:

#1: You bring in potential customers through a low-end irresistible offer.

#2: You get their contact for follow-ups and future offers.

#3: You ascend them through a series of your services via a well-crafted value ladder.

#4: Build more relationships, know their pain points, and desires, and provide them with the best solutions.

Dentist Sales Funnel Templates – Built on ClickFunnels

Now is the time for our dentist sales funnel template built on ClickFunnels. with your download link.

The template is a 4-step funnel template.

Let’s start from the homepage (website style):

Step #1: Dentist Homepage funnel

Dentist Funnel template

The structure of the homepage is as follows:

  • Menu links to a different part of the website
  • Has a phone number and contact button at the top
  • Followed by information about your dental and orthodontic services
  • Then a section about the doctor in charge of a CTA
  • Then the next section is all about your services
  • Then followed by before and after images of the patient’s teeth
  • Then a large CTA at the bottom for visitors to claim their voucher
  • Finally your footer links, logo, and address

Step #2: New Patient Opt-in

This is a page for getting new clients through the door on a very discounted offer which would be claimed via a voucher.

And of course employing urgency, scarcity, and social proof:

The third funnel step is also an opt-in page for a discounted teeth whitening treatment. Then the fourth/final funnel step is a thank you page.

You can download the funnel and customize the way you want below:


How do you make your dentist’s sales funnel convert?

First of all, in case you’re not aware before now, building your dentist sales funnel that converts on ClickFunnels isn’t that easy.

Right before you start mapping your sales funnel (which is still part of the building process) – you should at least understand what actually makes a sales funnel converts.

Like, understanding the psychology behind it.

Here are some easy tweaks:

#1. Curiosity, Urgency, and Scarcity

Adding more curiosity to your page headlines (opt-in pages, webinar registration pages, lead magnet pages, etc.) will likely lead to more opt-ins.

While urgency and scarcity will make them feel like they’ll be losing behind if they don’t take advantage of the opportunity right now. These alone drive insane conversions.

I don’t want you to overthink this.

#2. Hook Story Offer

I first learned about this in Russell Brunson’s 30-day coaching program called The One Funnel Away Challenge.

Hook, Story, and Offer is one crazy element that’s capable of making and breaking business owners’ sales funnels.

It’s simply the art of grabbing the attention of your audience (Hook), Sharing your journey that resonates with them and piques their interest (Story), and then finally introducing your products or services that solve a problem wrapped as a great irresistible OFFER.

An OFFER they can NEVER refuse.

Once you’re able to understand and implement this tactic in your dental services. Nothing can stop you from skyrocketing your income.

But you must be good at copywriting, at least to be able to craft a compelling action-driven Hook, Story, and Offer.

#3. Ensure a Smooth User Experience:

Make sure your funnel is easy to use by optimizing for quick loading and mobile-friendliness.

A user-friendly design builds trust and encourages visitors to explore more. Simplify the conversion process with clear instructions and easy navigation. A smooth journey through your funnel increases the chances of conversions.

#4. Show Off Positive Experiences:

Put social proof and testimonials in strategic spots and share stories from happy patients to build trust. Real-life examples connect with potential clients and assure them of your quality services. Consider showcasing before-and-after pictures or video testimonials for a more impactful touch.

Using psychological triggers, a good story, an easy journey, and positive reviews creates a powerful mix to get more people interested in your dental practice.

Final Thoughts on Using ClickFunnels For Dentists

Now that you’re fully aware of how the sales funnel works for dentist practitioners – it’s your turn to implement and grow your business through sales funnels.

Just make sure:

  • You craft the perfect copy that engages users to act and take action
  • Provide an irresistible offer
  • Implement social proof
  • Drive targeted traffic

And yes, the ClickFunnels funnel-building platform is worth it!

As it provides you with the tools and strategies you need to make more money by serving your clients.

While at the same time still building authentic and lasting relationships with them.

And no, it’s not a do-or-die affair for you to use ClickFunnels. The 14-day free trial is up for a spin. Before considering the Secret MasterClass discount.

Just download the dentist funnel templates above and customize it the way you want. Or get your hands on the funnel templates Russell built by himself.

Download them at

Let me know if you have questions about this ClickFunnels for Dentists guide. I would be happy to answer them.


What’s The Best Method to Generate Leads For My Dental Practice?

The best method to generate leads for your dental practice includes a combination of creating valuable content, optimizing your website for SEO, engaging with your community on social media, using paid advertising, and leveraging ClickFunnels to capture and nurture leads through targeted funnels.

What ClickFunnels Subscription Do I Need to Create a Dentist Funnel?

Any ClickFunnels subscription that allows you to create funnels can be used to create a dentist funnel. The basic plan of $147/mo should suffice to start, but you may want to consider higher-tier plans for additional features and functionality as your practice grows.

How Can I Create a Dentist Funnel on ClickFunnels?

To create a dentist funnel on ClickFunnels, sign up for an account, select or design a funnel template, customize your pages and content, set up lead capture forms, integrate an email autoresponder, add payment options if necessary, test the funnel, and then launch it.

How do I advertise myself as a dentist?

Advertise yourself as a dentist by establishing a strong online presence with a professional website, engaging on social media platforms, investing in local SEO and online advertising, participating in community events, and asking for patient reviews and referrals to build trust and credibility.

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