Getting legal clients online is hard.
“Would using ClickFunnels be a good way to obtain new clients as a lawyer?”
Hmmm… seems like it wouldn’t.
Let’s find out…
That used to be one of the popular ClickFunnels business-related questions I’ve come across in groups, blog comment sections, and in messages over the past months.
Then I’ve decided to carry out extensive research for a few weeks to find out if this popular all-in-one sales funnel software – ClickFunnels – actually works for lawyers and attorneys too?
It doesn’t matter the type of legal services:
- Intellectual Property Lawyer
- Employment Lawyer
- Personal Injury Lawyer
- Estate Planning Lawyer
- Bankruptcy Lawyer
- Corporate Lawyer
- Immigration Lawyer
- Criminal Lawyer
- Divorce & Family Lawyer
In fact, not just using ClickFunnels for law firms.
But I also went the extra mile on finding out how sales funnel (in general) can be applied to lawyers and everything about getting leads, clients, and making more money.
Basically, that’s what this mini-guide on ClickFunnels for lawyers & attorney is all about.
If you’re a legal practitioner searching on how to get more clients or a marketing agency looking to help lawyers through a sales funnel – then this post is for you.
Let’s get started.
What Is A Sales Funnel for Lawyers?
In brief – a sales funnel is a step-by-step process that walks your potential customer from one point of their buyer journey to another.
This is a marketing concept that helps you as a business owner map out the entire journey prospects go through until they convert.
As a lawyer or an attorney – your sales funnel process starts immediately the moment a potential client discovers about your services.
And whatever happens after then is your making.
You’re responsible if they convert to become a client or them dropping off along the way.
This is why you must have to well-structured, streamlined, and coordinated approach in setting up your sales funnel that make sure every person that comes in contact with your business converts as a long-term client.
You need to be conscious of each state or step of your prospects’ journey and know how to get them to stay.
With the precise message and right copy definitely!
Does that make sense?
There are typically four stages of every sales funnel in business which describes the steps customers goes through in the process of purchasing a product.
Usually called the AIDA model.
Which stands for Attention, Interest, Desire, and Action.
- Awareness phase
This is when you create awareness for your legal services and prospects become aware of what you have to offer. This could either be via social media, Google, word of mouth, or through any advertising media.
- Interest phase
This is a stage in which prospects develop a keen interest in your services and decides to embark on further research. This is also where comparison, thinking, and consideration takes place.
- Desire phase
From being interested, the customer moves unconsciously to wanting your products or services. If your messages and marketing strategies aren’t in place – you’re still likely to lose them here.
- Action phase
This is the very bottom of your sales funnel where the actual conversion takes place. Like buying your products, booking consultations, downloading an eBook, etc.
Apart from getting your prospects to take action on your CTA – you should do your possible best in turning them into a lifetime client.
Putting all of the pieces together might seem ambiguous, right? And YES, it is!
Fair enough, you don’t really need to go crazy to understand the whole sales funnel principles and concepts.
What is needed for you to implement sales funnel as a lawyer – is understanding the critical elements responsible for making a sales funnel to convert.
(more on that soon)
Plus, how to quickly build your sales funnel for a lawyer without getting overwhelmed with tech.
Does ClickFunnels Work for Lawyers?
Should I tell you the plain truth you need to know about this industry?
#1. It’s getting much harder for lawyers to get clients online
#2. Your law firm will NEVER be successful if you solely rely on inconsistent referrals or lead generation services to get you clients
#3. The competition is fierce in the law industry
That might sound like bad news for you, but it doesn’t have to be so. Because implementing a sales funnel model into your business would give you a fair advantage over the rest lawyers and attorneys having bad a day on growing beyond their current level.
This is where ClickFunnels software comes in.
What Does ClickFunnels Do?
ClickFunnels is a leader in capturing leads (from your traffic source) and converting them into customers.
ClickFunnels is simply an online marketing tool that makes it possible to build and market your entire from one end without having to worry about a special tech team.
Imagine having a system that lets you build lead generation pages fast, design web pages with ease, collect emails, collect payments, automate follow-ups, build membership sites, and more.
The whole idea behind ClickFunnels is to provide you with the right tools and resources you need to quickly get your law firm out there to those in need of your services.
Maybe you’re not aware before now – you don’t need a website as a lawyer to acquire a countless number of clients.
If you’re hoping that your website or “referrals” will generate leads for you, then it will be difficult growing and scaling your law firm.
All you need is a less-complicated online automated client generating law firm marketing system.
Easily built on ClickFunnels.
Can be done in a few steps:
Step #1: In your ClickFunnels account, pick which type of funnels you want to use.
You can decide to:
- Generate leads
- Generate sales
- Run an event (like a webinar)
As a lawyer, your goal should always be lead generation. (more on this later)
Step #2: Customize your funnel the way you want
The cool thing about using ClickFunnels for lawyers is that – you don’t have to create any of your law firm sales funnel or lead capture page from scratch.
There are templates to download, customize and use. All optimized for conversions already.
This is where you can decide to integrate your favorite autoresponder, add your logo, your brand color, etc.
Step #3: Start capturing leads
When someone submits their contact details on your law firm lead capture page built on ClickFunnels – they’ll be automatically added to your list where you can send them personalized emails.
Or better still give them a quick call depending on how you want to set things up.
The bottom line is:
ClickFunnels does work for lawyers/attorneys. It helps you to properly structure your pages, offers and acts as a virtual salesman that brings clients to your doorstep.
How to Use ClickFunnels For Lawyers – Good, Bad & Ugly
It takes years of learning, time and sweat on how to market your law firm properly.
As a lawyer:
You might have spent days and nights searching on Google and YouTube about marketing, growing your business, and trying to figure out how you can do it all yourself…
…countless months passed and you make no single progress.
In worst cases, you hire a professional website design agency, programmer and a marketing agency to help glue the pieces altogether.
After spending thousands of dollars, you realize that you’re still at the spot you were before paying these people.
No clients still…
“How is this possible?” “Don’t they know what they’re doing or what?”
Yeah, I perfectly understand that you need to focus on serving your clients on the highest possible level and get other aspects like marketing and web design outsourced, right?
I do agree with you on that to some extent.
But I would also recommend you understand a bit about how marketing, sales, and copywriting works. At least in your niche.
And most importantly the psychology behind a converting sales funnel.
As these skills will put you far ahead of your competitors while they’re struggling to acquire leads and spending huge sums paying web designers, copywriters, and coders – you’ll be doing it all yourself on ClickFunnels.
Hence, saving more and becoming the best marketer for law firms.
Doesn’t that sound awesome?
Strategies on using ClickFunnels in Lawyers
Like I said earlier, the main goal for law firms is to capture targeted leads into their funnels, then follow-up with them via emails or phone calls.
Whichever way you acquire your leads – it’s perfect to meet physically with your prospect as soon as possible and “close/convert” them in person.
Depending on your experience, if they can be converted on the phone – great!
Now, let’s go into the rest details:
#1: Using a squeeze page funnel
Here, what you have to do is build a simple lead magnet funnel with a simple 2-step squeeze page form (there are lots of templates inside ClickFunnels).
Or just download tons of them from https://leadfunnels.com/
There are tons of lead magnet ideas for lawyers or attorneys like:
Whatever area of specialty, you can create a checklist for your prospective clients. As checklists are easy to read and digestible information – this could be a checklist on preparing for a court date, getting ready for a tax audit, etc.
A template is just like a form or pattern used as a guide to make or model something. As an attorney, you can give different types of legal templates or documents as a lead magnet.
This is a bit similar template, just that this type of lead magnet is in the form of a document or paper (printable) for listing or recording task progress.
A workbook that walks someone through the process of creating all the documentation they would need to apply for a patent.
There is a ton of knowledge you can impart to your audience. You can just record a 10-30minutes video, craft an engaging headline to make them opt-in and watch the free training.
It can be anything that has to do with the area of law you’re involved with.
Some other lawyer lead magnet ideas include; eBooks, quizzes, resource list, how-to guide, and reports.
#2: Using Application Funnel
The application funnel is a type of sales funnel that works particularly when you’re looking to book an appointment, call, or meeting with clients after they might have indicated an interest in your services.
This is one of the best ways for you as a legal counsel to close hot-qualified leads. Fast.
Yeah, it could be better than the lead magnet method in some scenarios.
You can even get more creative and send them to the application page after getting their email on the squeeze page.
Step #1: After a lead fills out their information on the first page.
Step #2: Leads drops automatically into your CRM or email marketing software (or inside your ClickFunnels inbuilt automation tool).
Step #3: Follow-up the lead immediately with a call, texts, and email to let them know you got their application and work on it. If possible, close them once and for all.
Step #4: When you close the client, they would be automatically added to another list (client list).
Step #5: If the lead didn’t convert after series of follow-ups and touches, you drop them into another list where they receive another set of emails for a period of time before finally deleting them from your list.
#3: Using Webinars
Another great way you can get law clients to the door is through online events.
Webinars allow your potential customers to spend some time with you before engaging with you for legal services.
Webinars are great strategies to hone in on some of the pain points that your target audience may be experiencing.
Taking real estate legal services for instance – you can offer the following:
- A webinar about the advantages and disadvantages of real estate planning and show your audience why real estate planning is necessary
- A webinar to show them the consequences of what would happen without having an estate plan in place
Webinars has so many benefits that it educates and exposes your target audience to what they never knew.
And it’s so effective that you can close or convert them directly through the webinar.
Making use of the Perfect webinar scripts for this would show you how to structure everything.
Final Thoughts on Using ClickFunnels For Lawyers
Now that you’re fully aware of how sales funnel works for lawyers and legal practitioners – it’s your turn to implement and grow your business through sales funnels.
Just make sure:
- You craft the perfect copy that engages users to act and take action
- Provide an irresistible offer
- Implement social proof
- Drive targeted traffic
And yes, the ClickFunnels funnel building platform is totally worth it!
As it provides you with tools and strategies you need to make more money by serving your clients.
While at the same time still building authentic and lasting relationships with them.
And no, it’s not a do or die affair for you to use ClickFunnels. The 14day free trial is up for a spin, plus, it’s quick and easy to use.
If you’re a lawyer and completely new to this whole sales funnel thing – then taking One Funnel Away Challenge by Russell Brunson which costs $100 will teach you everything about funnels and how to get more paying clients.
Let me know if you have questions in this ClickFunnels for Lawyers guide. Would be happy to answer them.