My Honest ClickFunnels Review: Is it Really Worth it?

CLICKFUNNELS REVIEW

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ClickFunnels didn’t just teach me funnels; it flipped my entire world.

Back in 2018, I stumbled in clueless, just trying to figure out how to make an online business work.

I wasn’t supposed to win anything. But with nothing but ClickFunnels and a bit of blind faith, I went from a complete newbie to a contest winner, an affiliate earner, and even got featured by the ClickFunnels team.

One funnel at a time, everything started to shift.

If you haven’t heard, ClickFunnels is an all-in-one platform that lets you build sales funnels, landing pages, and automate your online business without a tech degree.

But here’s the truth most people won’t say out loud, it’s not all sunshine and upsells.

I’ve seen the platform evolve, crash, rise again, and now reinvent itself with the latest upgrade of the ClickFunnels 2.0.

So if you’re wondering “Is ClickFunnels worth it?”, I’ve got more than opinions. I’ve got receipts.

And this review might save you from wasting time, money, or your sanity.

Let’s get into what no one else is telling you.

What Is ClickFunnels?

ClickFunnels Homepage

At its core, ClickFunnels is an all-in-one marketing platform built to help entrepreneurs create landing pages, build sales funnels, sell products, host memberships, and automate follow-ups without needing a tech team.

Founded in 2014 by Russell Brunson and Todd Dickerson, ClickFunnels was created to make funnel building as simple as dragging and dropping blocks onto a page.

Russell brought the marketing firepower, and Todd built the tech.

It wasn’t just another SaaS company, it was a movement.

Funnel Hacking Live, the “Two Comma Club,” the 30 Day Challenge… ClickFunnels made funnels cool and gave creators a shot at real revenue.

As of 2023, ClickFunnels had an estimated 150,000 paying users and revenue of $265.3 million.

Right now, 145,876 websites are actively using ClickFunnels, and over 313,000 more have used it at some point. That’s a total of ~434,000 sites that have relied on ClickFunnels to sell or grow something.

ClickFunnels Usage

In the world of pure funnel-building tools, ClickFunnels holds a dominant 55.8% market share.

Yeah, more than half the pie.

Zoom out to the broader category of landing page or marketing automation tools, and ClickFunnels holds just ~0.93% of the total market.

Because now, it’s up against giants like HighLevel, Kartra, HubSpot, Mailchimp, and Shopify.

Who Is ClickFunnels Best For?

ClickFunnels Logo 2

ClickFunnels is built for one type of person: someone who wants to sell online without hiring a tech team.

It’s a no-brainer for:

  • Course creators who want to launch, sell, and deliver content in one place
  • Coaches & consultants who need to capture leads, book calls, and follow up automatically
  • Digital product sellers offering eBooks, templates, or memberships
  • Agencies or freelancers building funnels for clients
  • Ecommerce entrepreneurs looking to boost sales with upsells, order bumps, and urgency-driven offers
  • Marketers who value speed, split-testing, and automation over pixel-perfect design

It’s not ideal for bloggers, content-heavy brands, or anyone needing deep design flexibility or complex CRM features.

If your goal is to generate leads, make sales, and automate as much of that process as possible, ClickFunnels is built for you.

Version Changes & Upgrades: From Classic to the Reinvented Force

The Shift to ClickFunnels 2.0 (and Decline of Classic)

ClickFunnels first made a major pivot with the introduction of ClickFunnels 2.0, relegating the original version to “ClickFunnels Classic.”

Classic still exists, but between us, the funnel templates look like relics from early‑2000s scam sites. Why anyone would stick with it now is beyond me.

ClickFunnels Classic Login

The original version leaned heavily on hype and scarcity.

It set high price tags, limited features, and depended more on bold marketing than on substance. Over time, cracks began to show.

As 2.0 rolled out, it finally began to deliver what users had long begged for, such as greater stability, deeper features, a modern UI, and a more reasonable value proposition.

The 2024 Revamp: A Rebirth

Sometime in 2024, ClickFunnels underwent yet another overhaul that felt like a long-overdue makeover.

This wasn’t just a patch or minor refresh, no.

It was the reinvention the platform desperately needed.

What changed?

  • They collapsed plans into three (relatively) affordable monthly tiers, plus one annual option, and grew the capabilities inside each.
  • Feature sets were expanded. Things that used to be “premium extras” became built‑in or more polished.
  • The interface, design, and user experience were refreshed and are cleaner, sleeker, and less clunky.
  • The platform started behaving like a mature system rather than a sales-funnel hype machine.

In effect, ClickFunnels has “grown up.”

It’s no longer trying to sell you on the myth of instant riches, at least not overtly. It’s started to compete on genuine value.

My suspicion (just a hunch) is that users were fleeing to competitors, like GoHighLevel, and ClickFunnels felt it had to get its act together.

Like I said, it’s just a hunch.

GoHighLevel taking over ClickFunnels
Google Trends result showing GHL overtake ClickFunnels in serach trends

Or is it?

Why This Matters (Not Just to Me, but to You)

When a platform pivots this drastically, it signals that the old model wasn’t sustainable and that user expectations are changing rapidly.

  • The old pricing Luxury model didn’t work long term, as users expect more features and less fluff.
  • The newer version shows that ClickFunnels is listening (or reacting) to real competition.
  • For anyone considering getting in now, the “post‑2024” version is the one to pay attention to, not the hype or leftovers.

ClickFunnels Classic vs ClickFunnels 2.0

FeatureClickFunnels ClassicClickFunnels 2.0
Core FocusPure funnel builder / landing pagesFull-site + funnel builder: funnels, websites, blogs, membership, etc.
Website / Blog BuilderNoYes
Page Load Speed & PerformanceSlower, especially under loadFaster performance, image optimization, better infrastructure, improved responsiveness
Theme / Global Elements / ConsistencyYou often had to duplicate headers/footers etc. per pageAbility to define global elements (theme, headers, footers) so changes cascade across funnels/sites
Automation / WorkflowsBasic funnel actions, limited branchingAdvanced workflow builder
Membership / Course / Content ProtectionBasic membership / gating, often relying on external video hostsMore granular content protection, built-in hosting & management of members, more control over locked content
Checkout / Cart / Subscription HandlingBasic cart, often limited to one product per funnel, less flexible subscription setupUniversal cart, subscription management, ability to sell multiple products in one checkout flow
Analytics & ReportingStandard funnel metrics (visits, conversions)More detailed reports, deeper analytics & behavior insights, real‑time data dashboards
Affiliate ManagementYesYes
Stability / MaturityMore battle-tested, fewer “new version” bugsStill evolving: some features incomplete or buggy early on
ClickFunnels Classic vs ClickFunnels 2.0

Why People Still Use ClickFunnels Classic (Even Though 2.0 Exists)

ClickFunnels Classic looks outdated. It’s clunky. The templates feel like they were designed for dial-up.

And yet… thousands of businesses still run on it.

Why?

Proven and Stable

ClickFunnels Classic is a known quantity.

For businesses that built their entire funnel ecosystem on Classic, it’s a backbone they trust.

It’s not fancy, but it works.

It’s reliable, tested, and for many, it gets the job done without unexpected glitches. That kind of stability is hard to walk away from.

No Forced Migration

Unlike some platforms that push users to the latest version, ClickFunnels lets people choose. There’s zero pressure to upgrade. You can stay on Classic, or even use Classic and 2.0 side-by-side while you figure things out at your own pace.

Lower Cost

ClickFunnels Classic has two main pricing plans:

  • $97/month for the basic plan
  • $297/month for the platinum plan

If billed annually, that drops to around $80/month and $247/month, respectively, cheaper than some of the 2.0 options, especially if you don’t need all the extras.

For businesses watching their margins, Classic’s pricing can be a better fit.

Familiarity Wins

Classic users know the system inside out.

They’ve already invested time learning it, training their teams, and building workflows around it. The idea of switching platforms and having to re-learn everything isn’t exactly appealing.

Features That Still Work Just Fine

Not everyone needs a built-in CRM, blogging tools, or advanced workflows. For some businesses, Classic’s simpler setup is actually a plus. If you don’t need 2.0’s bells and whistles, there’s no reason to pay for them.

Fear of Disruption

One of the biggest reasons people stay put is fear of downtime.

Migrating complex funnels to a new system can be risky. If something breaks mid-launch or disrupts a revenue stream, it’s a big problem.

For these users, it’s safer to stick with what they know works, even if it’s not the latest and greatest.

Note

For the rest of this review, we’ll focus exclusively on ClickFunnels 2.0, the current, actively developed version of the platform. While Classic is still around, 2.0 is where all the new features, updates, and improvements are happening, and it’s the version you’ll likely be using if you sign up today.

Key Features and Capabilities of ClickFunnels

A Cleaner, Smarter User Experience (Yes, Even Grandma Could Use It)

ClickFunnels 2.0 finally cleaned up its act, literally.

The platform’s interface used to feel like a maze, with buttons thrown around like confetti.

Now? It’s sharp, logical, and pleasantly uncluttered.

They’ve taken a page from every other modern SaaS platform (because hey, if it works, it works):

  • Features on the left sidebar
  • Settings in their own space
  • Menus that don’t make you want to scream
ClickFunnels Sidebar

But what really levels the playing field is the new “Apps” system.

Instead of dumping everything on your screen, ClickFunnels lets you choose which tools you want to use.

Add apps on ClickFunnels

Add the ones you need, like automations, messaging, store or course building, and the rest stays hidden.

ClickFunnels Apps

No bloat. No chaos.

Once you’re inside an app, things stay smooth.

Clear labels. Helpful prompts. Buttons that make sense. It’s intuitive enough that even someone with zero tech skills could get moving fast, a far cry from the head-scratching mess Classic used to be.

And here’s the wild part: I actually enjoy using the features now.

Some tools, like the course builder, discount funnels and survey app, are fun to use.

There, I said it.

They’re well-designed, they work together, and they don’t just exist to tick a box in the sales pitch. You can tell real thought went into how everything connects.

You could run your entire business inside ClickFunnels with no outside tools or duct-taped integrations.

Drag-and-Drop That Actually Works

Building a funnel in ClickFunnels feels like playing with digital LEGO. You drag, drop, and snap it into place.

No coding, no guessing, no begging it to behave.

Also, if you’re someone who likes to get under the hood and tweak the code with a developer… you are in luck.

You can add custom HTML or CSS for complete control over the page design

That said, it’s not entirely foolproof.

The website editor packs a lot in, and with all those settings and features, there’s definitely a learning curve. You’ll need some time to get your bearings.

Also, the editor can feel a little bit clunky.

Still, once you learn how it flows, the builder becomes a powerful tool and oddly satisfying to use.

Advanced Funnel Building — Manual or AI-Generated, Your Call

This is where ClickFunnels shows off, and honestly, it’s chef’s kiss. Funnel building is what they do best, and it shows in every click. If funnel builders were a competition, ClickFunnels would lap the field while sipping a protein shake.

ClickFunnels gives you two ways to build funnels, and both serve totally different personalities.

ClickFunnels Advanced Funnel Builder

If you like complete control, “Create a Funnel” is your zone.

You can pick a template and tweak to your satisfaction or you start from scratch, manually stack each page, pick your elements, and map the whole funnel yourself.

ClickFunnels Funnel Creation

It’s perfect for marketers who know exactly what they want and don’t need a machine telling them what to do.

But if you’re more of a “just get me something to work with” type, there’s the Smart Funnel Builder, ClickFunnels’ AI-powered tool that does the heavy lifting up front.

ClickFunnels Smart Funnel Builder

You tell it what kind of funnel you need (like a lead magnet or webinar), add some basic info, pick your colors, and boom, it builds a starting funnel with pre-filled content you can tweak later.

The best part?

You’re not locked into the AI’s layout. You can still go in and customize anything.

Conversion Focused Templates & Design Flexibility

ClickFunnels hands you a blueprint that’s already primed to convert.

ClickFunnels templates are built on battle-tested marketing psychology, such as urgency timers, testimonial blocks, and opt-in prompts, all the things that actually move people to click.

And yeah, they make funnel launch feel fast and painless, especially if you’re not a designer. You plug in your content and you’re off to the races.

ClickFunnels Funnel Templates

But if you’re dreaming of ultra-custom layouts or want pixel-perfect design? You might feel a little boxed in.

The editor still has a few quirks, and you won’t get the same sleek, modern aesthetic as something like Webflow or Framer.

Still, that’s the point.

ClickFunnels prioritizes conversions over beauty, and honestly, that tradeoff often works in your favor.

Built-In Email Marketing That Actually Knows What You’re Selling

ClickFunnels sends the right emails at the right time to the right people based on how they move through your funnel.

The email tools are built directly into your sales process. Someone clicks a button, watches a video, and bails on checkout?

Boom, automation triggers.

You don’t have to duct-tape six tools together to make it happen.

You get drag-and-drop email building, email scheduling, templates, simple A/B testing, and automated sequences without the tech headache.

ClickFunnels Email Marketing

It’s slick if you’re using email to drive conversions. But it’s not ActiveCampaign or ConvertKit. If you need heavy segmentation, advanced analytics, or massive list management, it’s not that deep.

Deliverability has also been hit-or-miss for some, especially with fresh accounts.

Still, if your main goal is to sell and not just “stay in touch”, it gets the job done, and then some.

Advanced Automations & Workflow

ClickFunnels comes with a workflow engine that’s built to sell.

Creating Workflows on ClickFunnels

Everything is wired to push users down the funnel. Email sequences, upsells, downsells, and abandoned cart follow-ups are all baked in.

You can visually build workflows using a drag‑and‑drop editor that’s beginner‑friendly but still powerful.

Want to trigger a follow-up when someone clicks a button? Easy.

Automation on ClickFunnels

Run an A/B test on subject lines? Done. Remind people they left something in the cart? Automated.

The automation system shines when it’s used inside a funnel. But beyond that? It has limits.

If you’re trying to run full-blown CRM automations or multichannel sequences (like SMS or calls), you’ll need to plug in third-party tools.

Still, for funnel-focused automation like lead nurturing, smart sequences, and behavioral triggers, ClickFunnels gets it right.

Website & Blog Building: Good Enough, But Not WordPress

ClickFunnels can build websites and blogs, but let’s be honest, that’s not its superpower.

If you need a clean, simple site to support your funnels, it gets the job done. You can build a homepage, a few service pages, and a lightweight blog. And it all plugs into your funnels seamlessly.

ClickFunnels Site Builder

It’s fast, easy, and designed for sales, but not for blogging marathons or massive content libraries.

ClickFunnels Blog Builder

The drag-and-drop builder works here, too, and it’s nice for quickly throwing up a site. But if you’re coming from something like WordPress, you’ll notice the limits in design freedom, SEO control, and long-form content structure.

Bottom line?

Use ClickFunnels to sell, not to publish. If your goal is to build a high-converting funnel-first site that plays nice with paid traffic and doesn’t get bogged down in blog plugins, it’s more than enough.

High-Converting Landing Pages, No Coding Required

ClickFunnels didn’t just invent the term “funnel hacker”, it built a landing page builder that actually earns the title.

With its drag-and-drop editor, building a landing page is more like stacking building blocks than designing a website. You don’t need to code.

ClickFunnels Landing page templates

You don’t need a designer. Just pick a high-converting template, tweak the text, and boom, you’re in business.

Editing landing page on ClickFunnels

These pages aren’t just pretty either, they’re also built to convert with scarcity timers, social proof blocks, opt-in forms, and one-click upsells.

You can also A/B test different versions, automate follow-up emails, and launch complete funnels around each landing page without juggling a dozen tools. That’s where ClickFunnels shines.

Is it the most advanced page builder out there? No.

But for selling, launching, and growing fast, it’s one of the best.

A Store That Sells While You Sleep

ClickFunnels lets you run a full-blown eCommerce store, too.

ClickFunnels Online Store

Setup is quick, the layout is clean, and managing products is simple. Everything lives in one place, so you can track inventory, tweak offers, and sell 24/7 without breaking a sweat.

Steps for creating your online store on ClickFunnels

Need insights? The built-in analytics help you see what’s working so you can refine your offers fast.

Need speed? Use the search function to find products in seconds.

Need results? Pair your store with high-converting funnels to boost sales without extra tools.

It’s not Shopify-level deep, but it’s a solid option if you want a streamlined eCom setup that plugs directly into your marketing.

Create Online Courses That Actually Sell

ClickFunnels makes it refreshingly easy to build and sell your own online course without needing five different tools to pull it off.

Add courses app on ClickFunnels

When creating your course, you have the option to create a simple 1 module course, a custom course or a drip course that lets you drip content to students over time.

Building your online course on Clickfunnels

You get a drag-and-drop course builder, built-in checkout, and complete sales funnels all in one place.

You can organize lessons into modules and sub-modules, add video, audio, text, and even progress bars to keep things moving.

It works best when you’ve got one focused offer. Want to build a multi-course platform with a unified dashboard? Not happening here. Each course gets its own login, which can get messy for your users.

Once someone buys? You can automatically unlock access and trigger emails with zero extra setup.

But let’s be clear, this isn’t Udemy. There’s no built-in marketplace, and your course won’t sell itself. You’re in charge of traffic. Also, students can’t leave comments inside lessons (yet).

Still, if you want to keep sales page, funnel, checkout, and course content under one roof, then ClickFunnels makes course selling simple, clean, and scalable.

Build a Membership Site or Community That Converts

ClickFunnels lets you create membership sites that are full-on conversion machines.

ClickFunnels Community

With pre-built templates, drag-and-drop tools, and built-in checkout, you can launch a membership site fast, no tech team required.

As for community features? They’re simple, clean, and easy to manage.

You can create groups, set topics, and invite members without any code. Just know that a few users have reported glitches, and it’s not as deep as dedicated platforms.

Inbuilt CRM: Solid, But Not a Salesforce Killer

ClickFunnels 2.0 comes with a built-in CRM that plays nicely with your funnels, courses, and automations, so you can track leads, manage pipelines, and even book appointments without ever leaving the platform.

It’s excellent for simple sales flows and lets you trigger automations based on customer behavior, view customer histories, and move leads through pipeline stages with ease.

But it’s not built for large sales teams or complex operations. There’s no mobile app, no detailed sales performance reports, and no task management system.

Built-In Affiliate Center That Pays for Itself

ClickFunnels includes a native affiliate management system, so you can build and manage your own affiliate program without needing third-party software.

ClickFunnels Affiliate Management Center

It’s perfect for creators, course sellers, or anyone who wants to turn loyal customers into promoters.

You can track affiliate sales, manage payouts, create custom commission structures, and monitor performance inside the same dashboard where your funnels live.

Customize affiliate programs on ClickFunnels Affiliate Center

Want more traffic without paying upfront? Let affiliates handle the promo, and you pay when they deliver results.

Checkout That Converts (and Then Sells Some More)

ClickFunnels helps you squeeze every extra dollar out of each sale. The shopping cart and checkout flow are built to reduce friction and boost your average order value with zero tech hassle.

You get 1-click checkout, so there are no abandoned carts from password resets or clunky forms.

Want to add bump offers right before they hit “Buy”? Done.

Want to slide in an upsell or downsell right after the purchase? ClickFunnels makes it seamless.

It’s all built to feel natural, not pushy, which is why it works.

Efficiently Run Live & Automated Webinars That Sell

ClickFunnels makes running webinars feel less like tech juggling and more like marketing magic.

You can build your entire funnel, from registration to replay to follow-up sales, using their drag‑and‑drop builder and high-converting templates.

Landing pages, emails, and confirmation flows are all tailored to your brand and goals. You can even plug in Zoom or EverWebinar and trigger automations based on who registered, who showed up, or who bounced early.

Want to sell during or after the webinar? Drop in order bumps, upsells, and A/B tests to see what moves the needle.

That said, the designs lean a bit aggressively out of the box (you’ll probably want to tone them down), and occasional tech quirks have been reported.

But overall? It’s one of the fastest ways to build a complete, revenue-generating webinar funnel.

Smart Countdown Funnels & Surveys That Actually Work

Smart countdown funnels create urgency that drives action. Whether it’s a one-time product launch or a recurring evergreen offer, those timers use FOMO to nudge buyers off the fence.

ClickFunnels Countdown Funnels

You can even automate what happens when time runs out, redirect the user, hide offers, or trigger different content instantly.

Creating a countdown event on ClickFunnels

Pair that with survey workflows, and now you’re not just guessing, you’re listening.

ClickFunnels Surveys

Surveys help you collect real insights, qualify leads, and segment your audience.

Creating Surveys on ClickFunnels

Based on responses, you can trigger custom email sequences, assign tags, or drop users into the right funnel, automatically.

It’s personalization without the manual labor.

More relevant messaging = more conversions. And ClickFunnels makes that process feel effortless.

Easy Appointment Booking (Without Needing Yet Another Tool)

ClickFunnels includes a built-in appointment booking tool that’s surprisingly flexible for something inside a funnel platform.

ClickFunnels Appointment Booking

You can set daily limits, add buffer times between meetings, and even adjust availability based on time zones, automatically.

It’s mobile-friendly, lets you manage unlimited contacts, and best of all, it’s fully integrated with your funnels, emails, and automations. So you can go from opt-in to scheduled call without a single third-party plugin.

That said, it’s not a full-blown scheduling system. If all you need is calendar booking, it may feel like overkill. And if you’re running an agency with white-label needs or call tracking? You’ll probably outgrow it fast.

But for solo entrepreneurs or small teams who want everything in one place, ClickFunnels makes it easy to take appointments without losing your mind.

A/B Testing & Analytics: Know What’s Working (and What’s Not)

ClickFunnels Analytics Reporting

ClickFunnels helps you launch funnels and optimize them. With built-in A/B testing, you can test headlines, buttons, layouts, or entire pages to see what actually converts.

No extra tools needed, no tech headaches.

But the real gold? The reporting dashboard.

You get detailed breakdowns like:

  • Sales reports: Net, gross, by funnel, or by product
  • Opt-ins: Tracked by funnel or landing page
  • Pageviews: Total views and breakdowns per page
  • Subscriptions: MRR, trial starts, churn
  • Course progress: See how far users are getting in your content

It’s not Google Analytics-level deep, but for funnel-focused businesses, it’s everything you need to spot what’s working and fix what’s not.

Flexible & Reliable Payment Processing (Without the Headache)

ClickFunnels Payment Processors

ClickFunnels gives you solid, flexible payment options that work. Out of the box, you can connect to Stripe and PayPal, the industry standards, making it dead simple to start accepting payments.

They’ve also added their own gateway, Payments.AI, which keeps everything in-house and can offer different fee structures or smoother integrations depending on your setup.

Need something more advanced? ClickFunnels supports options like Easy Pay Direct, making it a legit choice for high-risk industries, too.

The interface for managing payments is clean, user-friendly, and built to minimize the usual tech friction.

That said, don’t forget that processing fees are separate from your ClickFunnels monthly subscription, so factor that into your pricing.

Extensive Integrations That Play Well With Others

ClickFunnels integrates with dozens of tools you’re probably already using.

You’ve got native integrations with big names like Zapier, ActiveCampaign, Mailchimp, Zoom, Shopify, and more.

Want to sync leads to your CRM? Send webinar registrations to Zoom? Pipe data into your Google Sheets? No problem.

Plus, ClickFunnels supports webhooks and API access, so if you’ve got a custom setup or use lesser-known tools, you can probably still make it all talk.

The best part? These integrations are baked into the workflow, which keeps your funnel ecosystem running smoothly, without a jungle of duct-taped apps.

Support: Helpful or Hit-or-Miss?

ClickFunnels offers multiple support channels, such as live chat, email, and an extensive knowledge base. On higher-tier plans, you also get priority support, which can cut response times significantly.

When it works, support is fast, friendly, and helpful.

But if you’re on a lower plan or run into a complex issue? Response times can be slow, and resolution isn’t always straightforward.

There’s also a ClickFunnels community (Facebook groups, forums, etc.) where experienced users often jump in to help faster than the official team.

If you’re brand new, the support articles and onboarding videos will cover most of the basics. But if you’re scaling or customizing heavily, be ready for a little DIY spirit, or upgrade for faster help.

What’s Great (Pros) and Not So Great (Cons) About ClickFunnels?

ClickFunnels Pros

  • All-in-one platform for funnels, websites, email, CRM, and sales.
  • Clean, updated UI with “Apps” to reduce clutter.
  • Built-in email marketing with triggers and sequences.
  • Easy to use drag-and-drop editor.
  • Fast page deployment for launches and time-sensitive promos.
  • Continually improving feature set with regular updates
  • Superb and helpful community and support.
  • Reliable uptime and hosting infrastructure.

ClickFunnels Cons

  • Steeper learning curve for beginners.
  • You can not whitelabel and resell like with HighLevel.
  • Funnel links occasionally misdirect visitors to ClickFunnels’ homepage due to a redirect bug.
  • Membership sites lack advanced LMS features.
  • Some templates feel dated or overly salesy.
  • Doesn’t support advanced multichannel messaging (e.g., SMS, calls).

Pricing: How Much Does ClickFunnels Cost?

ClickFunnels isn’t cheap, but you’re paying for an all-in-one system designed to build, sell, automate, and scale.

Here’s what the ClickFunnels pricing looks like:

ClickFunnels Pricing Plans

1. Launch Plan – $97/month (or ~$81/month annually)

This plan is perfect if you’re just getting started. You get enough firepower to launch and grow without feeling overwhelmed.

You get one workspace, up to 10,000 contacts, three courses, five custom domains, and 50K emails/month.

2. Scale Plan – $197/month (or ~$164/month annually)

This plan is for when you’re picking up steam, and it is excellent for multi-funnel setups.

It includes five workspaces, 75K contacts, unlimited domains, 300K emails/month, API access, and priority support.

3. Optimize Plan – $297/month (or ~$248/month annually)

This plan is a power-user’s dream, and it is ideal if you’re running multiple products or client projects.

You get 10 workspaces, 150K contacts, 750K emails/month, and 10 complete courses.

4. Dominate Plan – $5,997/year (annual only)

This is the top-tier, no-limits package built for serious players.

You get 20 workspaces, 400K contacts, 1.2 million emails/month, 20 courses, VIP support, and white-glove onboarding.

What About the Free Trial?

If you’ve ever Googled “Is ClickFunnels a scam?”, you’re not alone. A lot of people wonder if it’s really worth the money or just overhyped marketing fluff.

Is ClickFunnels worth it

Here’s the easiest way to find out: try it yourself.

ClickFunnels offers a 14-day free trial. That’s more than enough time to explore the platform, build a funnel or two, and see if it actually delivers for your business.

No pressure. No commitments. If you’re not sold by the end of your trial? Just cancel, no hard feelings.

It’s the safest way to test the waters before putting any real money down.

How to Get Started with ClickFunnels 2.0

Signing up for ClickFunnels 2.0 is simple, and only takes a few minutes.

Here’s how to do it:

Step 1: Visit the Official ClickFunnels Website

Head to ClickFunnels.com and click on the big “Try for Free” button at the top right.

Try ClickFunnels for Free

Step 2: Fill Out Your Info

You’ll be asked for your name, email, and a few basic details to set up your account. The sign-up flow is clean and beginner-friendly.

Setting up ClickFunnels Step 2

Step 3: Add Your Payment Details

To activate your account, enter your billing info, but don’t worry, you won’t be charged during the 14-day free trial.

Setting up ClickFunnels Step 3

You can explore everything risk-free and cancel anytime if it’s not for you.

Step 4: Start Building

ClickFunnels Dashboard

Once your account is active, you’ll get access to the complete ClickFunnels dashboard, where you can start creating funnels, landing pages, email sequences, and more, right away.

ClickFunnels Alternatives

ClickFunnels is powerful, but it’s not the only game in town. Depending on your needs, budget, or business model, one of these platforms might be a better fit.

Here’s how they stack up:

ClickFunnels vs GoHighLevel

GoHighLevel does almost everything ClickFunnels does such as funnels, landing pages, automations, CRM, and booking.

But the big plus is that you can white-label it and resell it as your own software. That’s a massive win for agencies and consultants looking to build recurring revenue.

It also throws in SMS marketing, call tracking, and built-in reputation management, tools that ClickFunnels doesn’t touch.

GoHighLevel is best for agencies and service providers.

ClickFunnels vs Systeme.io

Systeme.io is like ClickFunnels’ leaner, scrappier little brother, and it punches well above its price. You get unlimited funnels, email marketing, automation, course hosting, and more, all under one roof.

Oh, and they offer a forever-free plan. That’s something ClickFunnels doesn’t do.

Systeme.io is best for beginners or budget-conscious creators.

Read my complete ClickFunnels vs Systeme.io comparison here.

ClickFunnels vs Kartra

Kartra matches ClickFunnels in funnel-building power but adds serious depth in areas like video hosting, membership content dripping, and even a built-in helpdesk system.

If you want fewer external tools and more control in one dashboard, Kartra makes ClickFunnels feel a little… basic.

Kartra is best for all-in-one business control freaks.

Read my complete ClickFunnels vs Kartra comparison here.

ClickFunnels vs ThriveCart

If you live and die by your cart conversions, ThriveCart is laser-focused on making every transaction count. While ClickFunnels is a complete funnel builder, ThriveCart is all about one-click upsells, A/B tested carts, and lifetime pricing.

Yep, you pay once and own it forever. That alone is enough to make some marketers jump ship.

ThriveCart is best for checkout-obsessed sellers.

Read my complete ClickFunnels vs ThriveCart comparison here.

Final Thoughts: Is ClickFunnels Worth It?

ClickFunnels isn’t perfect, no tool ever is.

It has quirks, it’s not the cheapest option out there, and depending on your needs, it might even be overkill.

But if you’re focused on selling, generating leads, or building an automated online business, ClickFunnels delivers serious firepower. It’s one of the few platforms that lets you build, sell, automate, and scale, all in one place, without duct-taping five tools together.

Whether you’re launching your first product, running a digital agency, or growing a course-based business, ClickFunnels gives you the structure and tools to do it faster.

If you’re still unsure, don’t overthink it.

Just take the free trial, build something, and see if it feels right.

That’ll tell you more than any blog post ever could.

Frequently Asked Questions About ClickFunnels

Is ClickFunnels legit?

Yes, ClickFunnels is totally legit. ClickFunnels has been around since 2014, has powered hundreds of thousands of businesses, and is still one of the top tools for building sales funnels. It’s used by real entrepreneurs, course creators, agencies, and marketers.

What is ClickFunnels good for?

ClickFunnels is built to help you sell online, plain and simple. It’s great for creating sales funnels, landing pages, upsells, email automations, online courses, membership sites, and even full eCommerce stores.

How much does it cost to use ClickFunnels?

Plans start at $97/month, and go up depending on your needs. There’s also a 14-day free trial so you can test everything before committing.

Can ClickFunnels replace your website?

Yes, ClickFunnels can replace your website. You can build an entire website inside ClickFunnels, complete with a homepage, about page, blog, and more. But if your business relies heavily on SEO or long-form content? You may still want something like WordPress for the blog side of things.

Can I sell digital products with ClickFunnels?

Absolutely. ClickFunnels is perfect for selling eBooks, courses, templates, memberships, and anything else that can be delivered digitally. It even handles payments, access control, and upsells in one flow.

Is everyone really leaving ClickFunnels?

Not exactly. Some users moved to tools like GoHighLevel or Systeme.io looking for specific features (like white-labeling or lower prices). But ClickFunnels has made significant improvements, and many users are sticking around, especially now that it feels more polished and complete.

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